Publications

07 Mar 2007
Research & Ideas

How Do You Value a “Free” Customer?

Businesspeople understand that not all customers are created equal—the 80-20 rule suggests that over time a small percentage of a company's customer base can generate a high percentage of its sales and profit. Models for calculating customer lifetime value are built on... View Details

Keywords: by Sarah Jane Gilbert; Web Services

2015
Working Paper

Multi-Product Duopoly With Cross-Product Cost Interdependencies

By: Gary Biglaiser and Andrei Hagiu

Many multi-product firms incur a complexity fixed cost when offering different product lines in different quality tiers relative to the case when offering all products lines in the same quality tier (high or low). Such fixed costs create an interdependency between... View Details

Keywords: Multi-product Duopoly; Vertical Differentiation; Fixed Costs; Cost; Profit; Business Strategy; Duopoly and Oligopoly

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September 2008
Case

Samoa Tala

By: Joshua D. Coval, Bhagwan Chowdhry and Konark Saxena

This case examines currency risks faced by Microfinance Institutions, and evaluates strategies to hedge them in countries with pegged currency regimes and no derivatives markets. An MFI based in Western Samoa borrows in different currencies like the US dollar and the... View Details

Keywords: Cash Flow; Currency Exchange Rate; Microfinance; Risk and Uncertainty; Financial Services Industry; Samoa

March 2002 (Revised June 2005)
Case

AOL Time Warner, Inc.

By: Stephen P. Bradley and Erin Sullivan

AOL Time Warner, which has been billed as the "first fully integrated media and communications company of the Internet Century," raises the fundamental question of how value will be created and captured by the merger of AOL and Time Warner. This case describes just how... View Details

Keywords: Mergers and Acquisitions; Internet and the Web; Value Creation; Organizational Culture; Consolidation; Change Management; Telecommunications Industry; Media and Broadcasting Industry; United States

2021
Working Paper

COVID-19, Government Performance, and Democracy: Survey Experimental Evidence from 12 Countries

By: Michael Becher, Nicholas Longuet Marx, Vincent Pons, Sylvain Brouard, Martial Foucault, Vincenzo Galasso, Eric Kerrouche, Sandra León Alfonso and Daniel Stegmueller

Beyond its immediate impact on public health and the economy, the COVID-19 pandemic has put democracy under stress. While a common view is that people should blame the government rather than the political system for bad crisis management, an opposing view is that... View Details

Keywords: COVID-19 Pandemic; Government Performance; Democracy; Health Pandemics; Government and Politics; Crisis Management; Public Opinion

23 Mar 2009
News

The Myth of the Lone Star: Why One Top Performer May Not Shine as Brightly as You Hope

28 May 2008
First Look

First Look: May 28, 2008

Working PapersAgency and Institutions: A Review of Institutional Entrepreneurship Authors:Julie Battilana, Bernard Leca, and Eva Boxenbaum Abstract This paper analyzes the literature that has been published on institutional entrepreneurship since Paul DiMaggio... View Details

Keywords: Martha Lagace

November 17, 2009
Article

The Dark Underbelly of Online Advertising

By: Benjamin Edelman

The Internet is sold to advertisers as a highly measurable medium that is the most efficient way to target exactly the right customers. But online advertising is also easily subverted—letting fraudsters claim advertising fees for work they did not actually do. The... View Details

Keywords: Safety; Misleading and Fraudulent Advertising; Online Advertising; Advertising Industry

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Lynda M. Applegate is a Baker Foundation Professor at HBS and is Chair of the Advisory Committee for Harvard University’s Masters Degree of Liberal Arts in Finance and Management at the Harvard University Extension School. She has also played a... View Details

December 2012
Article

Reflected Knowledge and Trust in Global Collaboration

By: Mark Mortensen and Tsedal Neeley

Scholars argue that direct knowledge about distant colleagues is crucial for fostering trust in global collaboration. However, their arguments focus mainly on how trust accrues from knowledge about distant collaborators' personal characteristics, relationships, and... View Details

Keywords: Global Work; Organizational Studies; Knowledge; Trust; Cooperation; Global Range; Relationships; Behavior; Personal Characteristics

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July – August 2011
Article

Evolve (Again)

By: Rosabeth M. Kanter

Frenzy over social networks and interactive media can produce equally overhyped predictions that everything will change, not to mention money-losing investments in silly ventures. Separating enduring strategic lessons from the hype can help avoid a new crash. Hint: the... View Details

Keywords: Business Startups; Venture Capital; Investment; Technological Innovation; Organizational Change and Adaptation; Partners and Partnerships

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2010
Working Paper

On the Descriptive Value of Loss Aversion in Decisions under Risk

By: Eyal Ert and Ido Erev

Five studies are presented that explore the assertion that losses loom larger than gains. The first two studies reveal equal sensitivity to gains and losses. For example, half of the participants preferred the gamble "1000 with probability 0.5; -1000 otherwise"... View Details

Keywords: Decision Choices and Conditions; Research; Risk and Uncertainty; Behavior; Loss

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26 Sep 2018
HBS Seminar

Gustavo Manso, University of California Berkeley Haas School of Business

Web

Capstone | MBA

that will advance new drug discoveries and therapeutics with those equally passionate about changing the business of healthcare for the better. 2. The practicalities of business decisions meet the practicalities of hard science. Students... View Details

25 Feb 2019
Research & Ideas

How Gender Stereotypes Kill a Woman’s Self-Confidence

Women make up more than half of the labor force in the United States and earn almost 60 percent of advanced degrees, yet they bring home less pay and fill fewer seats in the C-suite than men, particularly in male-dominated professions like finance and technology. This... View Details

Keywords: by Dina Gerdeman

September 2020 (Revised May 2021)
Case

The Indian Premier League, 2020

By: John R. Wells and Benjamin Weinstock

Since its founding in 2008, the Indian Premier League (IPL), India’s eight-week Twenty20 (T20) cricket competition, had become one of the most popular and lucrative sporting leagues in the world. In 2019, the IPL attracted 462 million TV viewers and 300 million digital... View Details

Keywords: Sports; Organizational Structure; Marketing; Health Pandemics; Organizational Change and Adaptation; Growth and Development Strategy; Sports Industry; India

November 2022
Article

Opportunity Neglect: An Aversion to Low-probability Gains

By: Emily Prinsloo, Kate Barasz, Leslie K. John and Michael I. Norton

Seven preregistered studies (N = 2,890) conducted in the field, lab, and online document opportunity neglect: a tendency to reject opportunities with low probability of success, even when they come with little or no objective cost (e.g., time, money,... View Details

Keywords: Opportunities; Behavior; Risk and Uncertainty; Success; Perception

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