Publications

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2018
Working Paper

Executive Development Programs Enter the Digital Matrix: I. Disrupting the Demand Landscape

By: Das Narayandas and Mihnea C. Moldoveanu

Executive development programs have entered a period of disruption catalyzed by the digitalization of content, connectivity, and communication and are driven by renewed demand for high-level executive and managerial skills. Unlike other segments of higher education,... View Details

Keywords: Executive Education; Internet and the Web; Disruption; Management Skills; Leadership Development

27 Oct 2002
Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

regions. Such approaches are very expensive and often create a barrier rather than a conduit for good field/headquarters communication. At other times, such field-positioned marketing people work well. Hewlett-Packard once had a large... View Details

Keywords: by Benson Shapiro

September 2009
Supplement

One South: Investing in Emerging Markets (B)

By: Nicolas P. Retsinas and Justin Seth Ginsburgh

A United States private equity fund, The Saboput Group, must decide whether to invest in a new technology park development in Chennai, India. The B case provides the reader with due diligence observations, which reveal numerous potential problems with the investment.... View Details

Keywords: Decisions; Private Equity; Investment; Foreign Direct Investment; Markets; Emerging Markets; Problems and Challenges; Partners and Partnerships; Valuation; Real Estate Industry; Chennai; United States

March 2001 (Revised April 2001)
Case

Sustainable Development & Socially Responsible Investing: ABB in 2000

By: Forest L. Reinhardt

Several investment firms and mutual funds position themselves as providers or facilitators of opportunities for socially responsible investment. This case addresses the impact of these firms on publicly traded companies. Focuses on managers at ABB, a large... View Details

Keywords: Investment; Corporate Social Responsibility and Impact; Environmental Sustainability; Social Enterprise; Corporate Governance; Business Strategy; Capital Markets; Management Teams; Business and Community Relations; Trade; Electronics Industry; Switzerland

January 2001 (Revised May 2010)
Case

BP Amoco (B): Financing Development of the Caspian Oil Fields

By: Benjamin C. Esty and Michael Kane

British Petroleum and Amoco were the two largest members of the Azerbaijan International Oil Consortium (AIOC), an 11-firm consortium that was spending $10 billion to develop oil fields in the Caspian Sea. As of March 1999, AIOC had completed a $1.9 billion development... View Details

Keywords: Investment; Policy; Capital Budgeting; Project Finance; Emerging Markets; Mergers and Acquisitions; Financing and Loans; Financial Strategy; Mining Industry; Energy Industry; United Kingdom; Europe

02 Aug 2010
Research & Ideas

Modern Indian Art: The Birth of a Market

diffusion of this practice, which led to greater understanding among a broader set of actors and consumers, the process may not have been as successful, since the development of a market category depends on... View Details

Keywords: by Sean Silverthorne

2024
Working Paper

Who Clears the Market When Passive Investors Trade?

By: Marco Sammon and John J. Shim

We find that firms are the primary sellers of shares when index funds are net buyers, providing shares at a nearly one-for-one rate. Rather than provide liquidity, most demand-side institutions trade in the same direction as index funds, especially over long horizons.... View Details

Keywords: Investment Funds; Institutional Investing; Price; Investment Portfolio; Financial Institutions; Financial Instruments

SSRN

Foreign banks’ lending to firms in emerging market economies is large and denominated predominantly in U.S. dollars. This creates a direct connection between U.S. monetary policy and EME credit cycles. We estimate that over a typical U.S. monetary easing cycle, EME... View Details

05 May 2003
What Do You Think?

Is This a Golden Era for Marketing Productivity?

"employment" of a relatively small number of these customers on behalf of a product or service can greatly improve both the efficiency and effectiveness of a marketing strategy. And it is made increasingly viable by... View Details

Keywords: by James Heskett

June 2020
Article

U.S. Monetary Policy and Emerging Market Credit Cycles

By: Falk Bräuning and Victoria Ivashina

Foreign banks’ lending to firms in emerging market economies (EMEs) is large and denominated predominantly in U.S. dollars. This creates a direct connection between U.S. monetary policy and EME credit cycles. We estimate that over a typical U.S. monetary easing cycle,... View Details

Keywords: Global Business Cycle; Monetary Policy; Reaching For Yield; Money; Policy; Credit; Emerging Markets

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10 Jul 2000
Research & Ideas

The State of the Markets

to pay the IOUs coming due." Financial markets can help that happen by offering mechanisms that enable capital to be allocated to companies and industries where it can be the most productive. The result is structural changes in the... View Details

Keywords: by James E. Aisner

September 2022 (Revised February 2023)
Case

EnergyNow: Powering a New Market

By: Alexander MacKay and James Barnett

In August 2022, EnergyNow co-founder and CEO Stuart MacWilliam (MBA 2015) considers the company strategy for building solar panels to provide power in South Africa’s recently deregulated energy market. View Details

May 1993 (Revised October 1993)
Case

Vanity Fair Mills: Market Response System

Describes the "Quick Response" program developed by Vanity Fair Mills (VFM), a division of the VF Corp. Beginning in 1989, VFM reorganized its manufacturing systems, invested heavily in computer and telecommunications equipment, and formed "partnership" agreements with... View Details

Keywords: Organizational Change and Adaptation; Logistics; Distribution Channels; Manufacturing Industry

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May 2015 (Revised September 2015)
Case

Philips Healthcare: Marketing the HealthSuite Digital Platform

By: John A. Quelch and Margaret L. Rodriguez

In June 2014, leading healthcare and consumer technology company, Royal Philips ("Philips"), announced its HealthSuite Digital Platform to house healthcare data and enable applications used by physicians and patients. Philips had strong equity in the healthcare... View Details

Keywords: Health; Healthcare; Digital; Platform; Ecosystem; Health Care and Treatment; Technological Innovation; Information Technology; Product Development; Applications and Software; Digital Platforms; Health Industry; Medical Devices and Supplies Industry; Netherlands; United States

September 2023 (Revised January 2024)
Case

RightHand Robotics: Choosing the First Market

By: Thomas R. Eisenmann and Stacy Straaberg

In early 2015, RightHand Robotics’s (RHR) leadership faced a set of decisions in commercializing the startup’s robotic picking solution. RHR’s central product was the RightPick integrated robotic picking system which featured a robotic arm, a three-fingered robotic... View Details

Keywords: Business Startups; Market Entry and Exit; Product; Research and Development; Business Strategy; Commercialization; Information Infrastructure; Technological Innovation; Manufacturing Industry; Technology Industry; United States; Massachusetts

2006
Report

Cluster Initiatives in Developing and Transition Economies

By: Christian H.M. Ketels, Göran Lindqvist and Örjan Sölvell

Keywords: Industry Clusters; Developing Countries and Economies

Web

Research & Teaching - Creating Emerging Markets

might include: How do entrepreneurs in emerging markets build world-class brands? Why and how do entrepreneurs in emerging markets think about 'going global'? Are the motivating factors for them different... View Details

09 Apr 2001
Research & Ideas

Marketing a Country: Promotion as a Tool for Attracting Foreign Investment.

strategies, and to develop integrated management control systems that tied the activities of marketers to particular investments. These management control systems provided sufficient, timely information with... View Details

Keywords: by Louis T. Wells & Alvin G. Wint

September 2013
Exercise

An Exercise in Designing a Travel Coffee Mug

By: Elie Ofek and Michael Norris

In recent years design has emerged as a critical factor in the success of many new products. This case exercise provides a hands-on way to experience the design process and offers a structured approach for incorporating key considerations that can aid in effective... View Details

Keywords: New Product Development; Innovation; Market Research; Competitive Positioning; Design; Product Development; Consumer Products Industry