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  • 17 Aug 2011
  • Research & Ideas

Protecting against the Pirates of Bollywood

or $2, which would match prices charged by pirates? After examining the numbers, Iyer says students understand that selling low is a losing strategy. "They take such a loss [on the profit margin] that the extra sales don't make up for it." Should a single... View Details
Keywords: by Kim Girard; Motion Pictures & Video
  • 23 Feb 2021
  • Research & Ideas

COVID-19 Shines New Light on Working Conditions in Supply Chains

interesting to see what they come up with. Kost: Are companies actively evaluating the working conditions of their suppliers? Toffel: In some industries, it has become really quite common. In the US, it dates back to scandals, really. So,... View Details
Keywords: by Danielle Kost; Apparel & Accessories
  • 29 Jan 2013
  • Research & Ideas

Creating the Perfect Super Bowl Ad

it until the end . Yet it fell short for purchasing intent in the low 22nd percentile score. "First Date has too much entertainment," Teixeira says. "People view but are not very persuaded by this ad." The most successful Pepsi MAX... View Details
Keywords: by Kim Girard; Advertising; Media & Broadcasting
  • 27 Feb 2007
  • First Look

First Look: February 27, 2007

approximately two years down the road. In the new hiring regime for federal judicial law clerks, by contrast, judges are exhorted to follow a set of start dates for considering and hiring applicants during the fall of the third year of... View Details
Keywords: Martha Lagace
  • 28 Aug 2014
  • Op-Ed

Government Can Do More to Unfreeze Small Business Credit

was funded with $1.5 billion from SBJA to support state and local programs that provide lending to small businesses and small manufacturers. To date the SSBCI has funded more than 150 programs, including collateral support programs,... View Details
Keywords: by Karen Mills; Banking
  • 09 Mar 2009
  • Research & Ideas

How to Revive Health-Care Innovation

value network, compared to the reactive posture they have taken in the past. Finally, we have seen a pervasive pattern in every industry that has been transformed through disruption. This same pattern characterizes what has happened to View Details
Keywords: by Clayton M. Christensen, Jerome H. Grossman, M.D. M.D. & Jason Hwang; Health
  • 27 Dec 2015
  • Research & Ideas

The Most Popular Stories and Research Papers of 2015

success, and the role of hormones in cheating. "Tell us what you think were the most significant trends, ideas, or management lessons from 2015." Also worth reading is our list of the year’s most popular articles from the archives, which View Details
  • 06 Apr 2016
  • Research & Ideas

Should Entrepreneurs Pitch Products or Ideas for Products?

box office. The main measure that the paper uses to approximate a writer’s “observable quality” to the buyer is the number of writing credits for movies that have been released by major studios five years before the sale date of the pitch... View Details
Keywords: by Carmen Nobel; Motion Pictures & Video; Entertainment & Recreation; Banking
  • 04 Sep 2012
  • Research & Ideas

Why Most Leaders (Even Thomas Jefferson) Are Replaceable

solid data to answer the question of who mattered. So he made lists of US presidents and British prime ministers that dated back to George Washington in 1789 and Britain's Charles Grey in 1830. He noted how historians ranked them on... View Details
Keywords: by Kim Girard
  • 06 Apr 2007
  • What Do You Think?

Will Market Forces Stop Global Warming?

Summing Up Debate on this month's questions occurred on at least three levels. Is global warming occurring? Do humans (primarily through CO2 emissions) have much to do with it? Should we rely on market forces to provide appropriate responses, or will this require... View Details
Keywords: by Jim Heskett; Energy; Utilities
  • 21 Jun 2004
  • Research & Ideas

Music Downloads: Pirates—or Customers?

conditions and competing forms of entertainment that is displacing legitimate sales." The industry is rethinking its position, although change occurs slowly. Q: Let's talk strategy. What have been the recording companies' strategies to View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation; Music
  • 17 Jan 2008
  • Research & Ideas

If Marketing Experts Ran Elections

consumption—is higher. In representative democracies, the consumer has to live with the majority decision. That also dampens enthusiasm. Not so in commerce. You can buy or own whichever brand, or suite of brands, you wish. In U.S. politics, citizens vote on a specified... View Details
Keywords: by John A. Quelch
  • 26 Jun 2000
  • Research & Ideas

Presentation Round-Up

among scientists that was unprecedented in human genetics research. A professor of genetics and director of Harvard Medical School's Lipper Center for Computational Genetics, Church noted that his own computer experience dates back to... View Details
Keywords: by Martha Lagace & Kenneth Liss; Technology; Communications; Telecommunications
  • 09 Jul 2024
  • Research & Ideas

Are Management Consulting Firms Failing to Manage Themselves?

are experts at diagnosing and solving a variety of issues for their clients, are struggling to apply their own management principles internally.” To regain equilibrium, over the past two years, some major consulting firms have meaningfully slowed recruiting and have... View Details
Keywords: by David Fubini; Consulting
  • 11 Sep 2006
  • Research & Ideas

Negotiating When the Rules Suddenly Change

analyze data as it comes in so that you can confirm or reorient your strategy, if necessary. That way, you can align your tactical decisions with your larger objectives. The more efficiently you manage this process, the more up to date... View Details
Keywords: by Michael Wheeler; Sports
  • 09 Jul 2001
  • Research & Ideas

Does Misery Love Companies? How Social Performance Pays Off

your business will see benefits on its bottom line" (Annan, 2001). . . . Research to date has been motivated, at least in part, by the belief that a manifest relationship between CSP and CFP will persuade firms to invest in social... View Details
Keywords: by Joshua D. Margolis & James P. Walsh
  • 29 Aug 2006
  • First Look

First Look: August 29, 2006

datasets) is positively correlated with dispersion among experts' forecasts. Further we use longitudinal datasets with sales forecasts made three-nine months before earnings report date for retailers and manufacturers to show that the... View Details
Keywords: Sean Silverthorne
  • 20 Jun 2016
  • Research & Ideas

When Predicting Other People's Preferences, You're Probably Wrong

The Bachelor is a wildly popular reality dating game show on which 28 women compete for the hand of a single man. Along with flirting and fighting and engaging in feats of derring-do, many of the competitors spend ample time confessing... View Details
Keywords: by Carmen Nobel; Retail
  • 01 Dec 2003
  • Research & Ideas

Sometimes Success Begins at Failure

technology that is not being used by one of its businesses within three years of its patent date is automatically made available for license to others—including competitors. This may have an additional side benefit: P&G businesses now... View Details
Keywords: by Henry Chesbrough; Health; Pharmaceutical
  • 09 Aug 2010
  • Research & Ideas

How to Speed Up Energy Innovation

private sectors. We know that if you can build what the authors of that chapter call an innovative ecosystem, it appears to really accelerate innovation in very productive ways. What's striking about energy innovation to date is that a... View Details
Keywords: by Julia Hanna; Energy; Utilities
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