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Show Results For
- All HBS Web
(1,012)
- News (213)
- Research (596)
- Events (2)
- Multimedia (1)
- Faculty Publications (171)
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- 13 Oct 2009
- Research & Ideas
7 Lessons for Navigating the Storm
learning new tricks, I believe that new media is reshaping the way that human beings communicate, so I'm eager to spend more time engaging with people online. Lastly, I look forward to spending even more time with my family. Penny and I... View Details
Keywords: by Martha Lagace
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
immediate benefits that made it easy to justify future investments into using social channels to power the company's strategy. It also stands in marked contrast to the firms pursuing the first approach, which sought to engage with View Details
- 21 Mar 2004
- Research & Ideas
Loyalty: Don’t Give Away the Store
Frequent shopping programs that reward customers with discounts or other perks are commonplace in grocery stores, but many are not as effective in influencing buying behavior as they could be, argues HBS professor Rajiv Lal. "The... View Details
- 19 May 2014
- Research & Ideas
Why Companies Should Compete for Your Privacy
data—in some cases in exchange for free services or lower prices—as well as firms that pledge to keep a lid on people's information, but often charge consumers higher prices. Firms competing with privacy tend to benefit from engaging in... View Details
- 02 May 2011
- Research & Ideas
Casino Payoff: Hands-Off Management Works Best
customers if they think it will result in more business down the line. You can see this in lots of different settings." Though Campbell, Martinez-Jerez, and Epstein found that tightly monitoring employees significantly reduces the amount... View Details
- 06 Jun 2012
- What Do You Think?
Is Something Wrong with the Way We Work?
created by customers and clients and their increasing expectations that we be available day and night. Even more can be laid at the feet of leadership. But ultimately the primary culprit is us. That's my sense of the comments concerning... View Details
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
Media Wise That sort of approach isn't possible in today's media-rich world—and probably wouldn't be very effective anyway. "It's more like the Vietnam War now," Deighton continues. "The ideas have to belong to the people you're attempting to View Details
- 05 Jun 2014
- Research & Ideas
Fixing the ‘I Hate Work’ Blues
like partners and coaches than bosses and controllers in the traditional sense. Finally, the most senior executives in the organization should be engaged every day with the first-line: working with them in the marketplace and in View Details
Keywords: by Bill George
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Freeing Patient Data to Enable Innovation
in the industry that have obvious inefficiencies and solving those directly. Corbin turned back to the problem of customer service. "I'd pay attention to hospital systems and how they engage with payers,"... View Details
- 11 Oct 2004
- Research & Ideas
Four Ways to Create Lasting Change
understanding and built buy-in for the initiative, but it clearly engaged people emotionally. Now, they had vivid stories to tell and they had personal feelings of disappointment and frustration that they did not want View Details
Keywords: by Martha Lagace
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
the last day! We will continue to see a decoupling between the way orders are fulfilled and the way customers engage with brands. On the customer side, retailers and brands... View Details
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
while full integration into stock valuation and engagement are considered more beneficial, but they are all practiced with equal frequency. Current practices of different ESG styles, especially screening, are driven by product and ethical... View Details
Keywords: Sean Silverthorne
- 02 Mar 2011
- Research & Ideas
Managing the Open Source vs. Proprietary Decision
on customized software, bundled software, and (to a lesser extent) support services are significantly more likely to engage in some open source than pure software developers. Synergies are likely to make it... View Details
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
percent of new products fail within five years ... To the extent that a few, well-chosen customers might provide valuable insights into what would improve the quality of life, Professor Zaltman's ideas might be just what marketing has... View Details
Keywords: by James Heskett
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
perhaps even more importantly, engaging in CSR-activities on a customer-by-customer basis allows firms to calculate a return-on-investment for such activities: Do customers who we involve in our charitable... View Details
Keywords: by Sean Silverthorne
- 07 Sep 2020
- Research & Ideas
How to Help Small Businesses Survive COVID's Next Phase
online. An Alignable survey found that 25 percent of respondents were turning to social media to reach customers while 18 percent were engaging them through email. [div class=infogram-embed... View Details
- 08 Mar 2016
- First Look
March 8, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=50700 How Do Customers Respond to Increased Service Quality Competition? By: Buell, Ryan W., Dennis Campbell, and Frances X. Frei Abstract—When does increased service quality competition lead... View Details
Keywords: Sean Silverthorne
- 30 Aug 2004
- Research & Ideas
Mapping Your Board’s Effectiveness
asking an occasional question or offering an occasional comment to show that they are doing their due diligence. Extending the Balanced Scorecard and strategy map framework to board members will enable them to perform more effectively and efficiently. To View Details
Keywords: by Robert S. Kaplan
- 26 Jan 2016
- First Look
January 26, 2016
from World War II Internment Firm Trade By: Cohen, Lauren, Umit Gurun, and Christopher J. Malloy Abstract—We demonstrate that simply by using the ethnic makeup surrounding a firm’s location, we can predict, on average, which trade links are valuable for firms. Using... View Details
Keywords: Sean Silverthorne
- 12 Mar 2019
- First Look
New Research and Ideas, March 12, 2019
emergent machine of the sovereign state. Yet such strategic interaction rarely yielded a decisive victory for either the secular state or for religion. By tracing how state-builders engaged religious institutions, elites, and attachments,... View Details
Keywords: Dina Gerdeman