Publications
Publications
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- All HBS Web
(2,439)
- Faculty Publications (500)
- April 2005 (Revised October 2007)
- Case
Candy Land: The Utopian Vision of Milton Hershey
By: Nancy F. Koehn and Erica Helms
Explores the life, work, and achievements of Milton S. Hershey. Analyzes his entrepreneurial achievements, including the creation of the Hershey bar, the founding of the business, and the development of the mass market for chocolate. Also investigates the broader... View Details
- January 2005 (Revised August 2006)
- Case
Lean Forward Media
By: Teresa M. Amabile and Victoria Winston
Jeff Norton and Michelle Crames, the co-founders of Lean Forward Media, face several options for producing the world's first interactive DVD film for children. Their vision is to build a company whose products simultaneously entertain children, engage them actively in... View Details
- 2005
- Book
When Sparks Fly: Harnessing the Power of Group Creativity
By: Dorothy Leonard and Walter Swap
- November 2004 (Revised April 2009)
- Case
Launching the New MINI
By: Douglas B. Holt and John A. Quelch
Focuses on how strategy is transformed into creative branding materials. Reports on the development of a wide variety of brand communication materials produced to support the MINI launch in the United States. MINI USA executives worked with their ad agency Crispin... View Details
- September 2004 (Revised October 2005)
- Case
Sapient Corporation
By: Rakesh Khurana and Joel Podolny
Describes the start-up, growth, organizational design, and operations over the first 10 years of a professional services firm. Focuses on the creative use of organizational purpose and values as an integral part of strategy and alignment of organizational activities. View Details
- August 2004 (Revised February 2006)
- Case
Marketing James Patterson
By: John A. Deighton
Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at... View Details
- Jun 2004
- Conference Presentation
Marketing Sequels Of Creative Goods: The Case of Video Games
By: Anita Elberse and Marco Bertini
- February 2004 (Revised March 2006)
- Case
Pratt & Whitney: Engineering Standard Work
By: H. Kent Bowen and Courtney Purrington
As the engineering of state-of-the-art jet engines becomes more and more complex, Pratt & Whitney leaders face major competitive problems. Product development projects are not meeting the cost, quality, and lead-time targets. The leadership develops a design,... View Details
- February 2004
- Article
Leader Behaviors and the Work Environment for Creativity: Perceived Leader Support
By: Teresa M. Amabile, Elizabeth A. Schatzel, Giovanni B. Moneta and Steven J. Kramer
This exploratory study investigated leader behaviors related to perceived leader support, encompassing both instrumental and socioemotional support. The study first established that leader support, proposed to be a key feature of the work environment for creativity,... View Details
- January 2004 (Revised July 2007)
- Case
Lumen and Absorb Teams at Crutchfield Chemical Engineering, The
By: Teresa M. Amabile and Elizabeth Schatzel
Large discrepancies have developed between two elite technology development teams at Crutchfield Chemical Engineering in terms of motivation and creativity. To investigate, Paul Burke, director of corporate technology development, commissioned a study of the day-by-day... View Details
- Article
Why Schumpeter Was Right: Innovation, Market Power and Creative Destruction in 1920s America
By: Tom Nicholas
Are firms with strong market positions powerful engines of technological progress? Joseph Schumpeter thought so, but his hypothesis has proved difficult to verify empirically. This article highlights Schumpeterian market-power and creative-destruction effects in a... View Details
- November 2003
- Article
Fostering Group Identification and Creativity in Diverse Groups: The Role of Individuation and Self-verification.
By: William B. Swann Jr., Virginia S. Y. Kwan, Jeffrey T. Polzer and Laurie P. Milton
- 01 Oct 2003
- Conference Presentation
The Best (and Worst) Days in Creative Project Teams: Some Preliminary Results
By: Teresa M. Amabile and Steve J. Kramer
- September 2003 (Revised November 2005)
- Case
Best Buy Co., Inc. (A): An Innovator's Journey
By: Dorothy A. Leonard and Brian DeLacey
The CEO of Best Buy, a hugely successful retailing company, has hired consulting firm Strategos to imbue the company with an improved innovative capability. The six-month program of experimental learning yields new business ideas and also trains Best Buy employees as... View Details
- 1 Aug 2003 - 6 Aug 2003
- Conference Presentation
Affect and Creativity at Work: A Daily Longitudinal Test.
By: Teresa M. Amabile, S. G. Barsade, J. S. Mueller and B. M. Staw
- 2003
- Chapter
New Knowledge Creation: A Study in Positive Organizing
By: F Lee, A Caza, A. Edmondson and S. Thomke
- 1 Aug 2003 - 6 Aug 2003
- Conference Presentation
The Influence of Time Pressure on Creative Thinking in Organizations
By: Teresa M. Amabile, J. S. Mueller, W. B. Simpson, L. Fleming and C. N. Hadley
- March 2003
- Background Note
Management and Creativity in Television Broadcasting
By: Rosabeth M. Kanter and Douglas A Raymond
Management and creativity are sometimes assumed to be unrelated or even conflicting concepts. In the best cases, management controls enable artistic success by gathering resources and providing discipline. However, if pushed too far, the same discipline can stifle... View Details
- February 2003 (Revised July 2005)
- Case
British Broadcasting Corporation (A): One BBC
By: Rosabeth M. Kanter and Douglas A Raymond
Greg Dyke, the new director general of the British Broadcasting Corp. (BBC) must decide whether to extend an already ambitious change effort at the world's largest public service broadcaster. The initial results of the effort are very positive: audience numbers are up,... View Details
- February 2003 (Revised July 2005)
- Case
British Broadcasting Corporation (B): Making it Happen
By: Rosabeth M. Kanter and Douglas A Raymond
Greg Dyke, the new director general of the British Broadcasting Corp. (BBC), has launched an ambitious change program, called Making It Happen, with the objective of unlocking creativity, building a sense of common purpose, and encouraging collaboration throughout the... View Details