Publications

October 2004 (Revised November 2004)
Case

Mavens & Moguls: Creating a New Business Model

By: Myra M. Hart, Victoria Winston and Kristin Lieb

Mavens & Moguls is a "virtual" marketing-consulting firm of approximately 40 professionals. Examines the processes by which its founder, Paige Arnof-Fenn, learns the business, builds a power network of industry experts and potential customers, and uses this expertise... View Details

Keywords: Internet and the Web; Values and Beliefs; Work-Life Balance; Organizational Structure; Organizational Culture; Operations; Networks; Business Model; Growth Management; Business Growth and Maturation; Entrepreneurship; Growth and Development Strategy; Consulting Industry

20 Aug 2015
News

Why Employees' Long Hours Can Hurt Your Company's Bottom Line

January 2010 (Revised February 2010)
Supplement

IBM Retail Business Assessment at Dillard's, Inc.: Managing Staffing Levels to Improve Conversion (CW)

IBM consultants are convinced that there is a positive relationship with staffing levels and conversion rate. How should Dillard's, a large department store chain, use this insight to manage their staffing levels? View Details

Keywords: Selection and Staffing; Operations; Retail Industry

Frank Cespedes is Senior Lecturer in the Entrepreneurial Management Unit. He received his B.A. from the City College of New York, M.S. from M.I.T. and Ph.D. from Cornell University.

At Harvard, he has developed and taught a variety of MBA and executive... View Details

Research Summary

Multi-Channel Management

Extensive research on mutli channel management use at consumer goods producing companies like Procter&Gamble. Research cooperation with CMC (Compentence Center multi channel Management) of the University of Essen anf University of Muenster. Consulting of major... View Details

September 1998 (Revised April 2002)
Case

ECM Group: Improving Global Marketing Productivity

Associated Foods is considering a proposed program barter deal submitted by media consultancy ECM, along with other proposals to improve marketing expenditure productivity. This case allows calculation of the quantitative as well as the qualitative issues. View Details

Keywords: Marketing Strategy; Media; Marketing Channels; Globalization; Food and Beverage Industry

Find at Harvard

18 Apr 2012
News

Google's billion dollar business model under threat

22 Dec 2014
Video

Suchita Prasad

January 2016 (Revised July 2017)
Case

HourlyNerd

By: Jill Avery and Joseph Fuller

HourlyNerd, a two-sided marketplace platform for matching freelance consultants with small companies looking for help, struggles to define a growth plan for the future. The company, started as a class project in HBS' FIELD 3 course, is assessing three growth paths:... View Details

Keywords: Startup; Lean Startup; Two Sided Markets; Entrepreneurship; Strategy; Business Startups; Venture Capital; Consulting Industry; United States

09 Jun 2016
Blog Post

Pursuing an Interest in Nonprofits at HBS

There are a number of ways to pursue an interest in nonprofit organizations while at HBS. I have personally explored this interest through joining the Board Fellows and Social Enterprise Consulting Club, undertaking an Independent... View Details

01 Nov 2012
Research & Ideas

Book Excerpt: Judgment Calls

bear. Written by Harvard Business School Visiting Professor Thomas H. Davenport and independent consultant Brook Manville, the book shares the tales of organizations that made successful choices through team-led decisions. This excerpt... View Details

Keywords: by Thomas H. Davenport & Brook Manville; Consumer Products

12 Jun 2015
News

Report: In bitter energy debate, nobody wins

August 2017
Case

Wake Up Call

By: David G. Fubini and Christine Snively

In 1993, three consultants at different stages in their careers must decide how to respond to what they considered to be unethical behavior from a partner at their firm. They each considered the potential consequences of reporting a senior colleague and the impact it... View Details

Keywords: Decision Making; Judgments; Leadership Style; Ethics; Consulting Industry; United States

03 Aug 2011
News

Permasteelisa to be sold to Japan's JS Group

Joshua Lev Krieger

Josh Krieger is an Associate Professor of Business Administration in the Entrepreneurial Management Unit. Josh’s research focuses on R&D strategy and the economics of innovation. His work examines project selection, R&D competition, and... View Details

May 2002 (Revised May 2002)
Case

Tim Blanchard at Jones Mendel & Co.

By: John J. Gabarro

Tim Blanchard struggles to balance all the demands facing him as a partner of a consulting firm. He must decide how to serve clients, mentor his people, provide strategy and direction to the high-tech group, and spend time with family. A rewritten version of an earlier... View Details

Keywords: Customer Focus and Relationships; Managerial Roles; Work-Life Balance; Consulting Industry

March 1997 (Revised January 1999)
Case

Cambridge Technology Partners: Corporate Venturing (August 1996)

By: Paul A. Gompers and Catherine M. Conneely

Concerns the decision of Jim Sims, president and CEO of Cambridge Technology Partners (CTP) to form a corporate venture capital subsidiary. CTP is a fast-growing information technology consulting firm that has been presented with many investment opportunities from... View Details

Keywords: Decisions; Venture Capital; Leadership; Information Technology; Investment; Opportunities; Customer Focus and Relationships; Business Startups; Business Subsidiaries; Consulting Industry; Consulting Industry; Cambridge