Publications

January 2001 (Revised June 2001)
Case

Local Initiatives Support Corporation

By: James E. Austin and Kim Slack

Local Initiatives Support Corp. (LISC) is a $74 million nonprofit social enterprise that combats poverty by helping community development organizations build affordable housing and create economic development opportunities through public-private partnerships. Poses a... View Details

Keywords: Business Model; Development Economics; Education; Capital; Investment Funds; Taxation; Growth and Development; Partners and Partnerships; Nonprofit Organizations; Segmentation; Service Industry

Find at Harvard

December 2018 (Revised October 2020)
Case

Shiseido: Reinvesting in Brand

By: Jill Avery and Nobuo Sato

Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO’s VISION 2020 plan, centered on four... View Details

January 2004
Case

Nokia and MIT's Project Oxygen (Abridged)

By: David B. Yoffie and Rebecca Henderson

Looks at how Nokia should respond to a future vision of computing and communications that was developed at MIT's Project Oxygen. View Details

Keywords: Mobile and Wireless Technology; Adaptation; Strategic Planning; Telecommunications Industry; Technology Industry

Find at Harvard

30 May 2024
Video

BiGS Voices from Latin America: An Interview with Enrique Téllez Kuenzler of Desarrolladora Del Parque

January 2008 (Revised March 2008)
Case

Mayhem on Madison (A)

By: A. Eugene Kohn and David Lane

In his first project, an aspiring property developer negotiates the development rights above a one-story bank branch in Manhattan's tony Carnegie Hill. Community resistance erupted immediately, spearheaded by celebrity and socialite residents. Facing rejection of his... View Details

Keywords: Buildings and Facilities; Development Economics; Business and Community Relations; Conflict and Resolution; Urban Development; Real Estate Industry; New York (city, NY)

Find at Harvard

February 2017
Case

Clear Channel (A): The Rise, 1972–2003

By: John R. Wells and Gabriel Ellsworth

At the end of 2003, Clear Channel Communications, Inc., a diversified media group with revenues of $8.9 billion, could claim leadership positions in all three of its main businesses. Clear Channel Broadcasting was the largest radio-station operator in the world, with... View Details

Keywords: Clear Channel; Clear Channel Outdoor; Radio; Outdoor Advertising; Concert Industry; Lowry Mays; Federal Communications Commission; Regulation; Regulations; Regulatory Environment; JCDecaux; Media; Growth Management; Consolidation; Competitive Strategy; Fair Value Accounting; Advertising; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; For-Profit Firms; Entertainment; Music Entertainment; Television Entertainment; Public Equity; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Government Legislation; Business History; Laws and Statutes; Business or Company Management; Growth and Development Strategy; Marketing Channels; Industry Structures; Public Ownership; Problems and Challenges; Sales; Opportunities; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Corporate Strategy; Diversification; Expansion; Wireless Technology; Valuation; Media and Broadcasting Industry; Entertainment and Recreation Industry; Advertising Industry; Music Industry; United States; Texas

October 2011
Supplement

Jack Hughes, Founder and Chairman of TopCoder, In-class comments 4/8/11

By: David A. Garvin

TopCoder's crowdsourcing-based business model, in which software is developed through online tournaments, is presented. The case highlights how TopCoder has created a unique two-sided innovation platform consisting of a global community of over 225,000 developers who... View Details

Keywords: Business Model; Growth and Development; Technological Innovation; Problems and Challenges; Motivation and Incentives; Competition; Online Technology; Information Technology Industry

January 2004 (Revised July 2006)
Case

Mondavi Winery

Examines Mondavi Winery's struggle to communicate its value proposition to the market following an apparently successful IPO. The Mondavi Winery had a strong reputation for innovation in the wine industry and had undertaken an IPO to secure the funding needed to... View Details

Keywords: Plant-Based Agribusiness; Initial Public Offering; Innovation and Management; Communication Strategy; Agriculture and Agribusiness Industry

September 2020 (Revised July 2021)
Case

Moderna (A)

By: Marco Iansiti, Karim R. Lakhani, Hannah Mayer and Kerry Herman

In summer 2020, Stephane Bancel, CEO of biotech firm Moderna, faces several challenges as his company races to develop a vaccine for COVID-19. The case explores how a company builds a digital organization, and leverages artificial intelligence and other digital... View Details

Keywords: COVID-19; Vaccine; Digital Organizations; Organizational Structure; Operations; Management; Health Pandemics; Research and Development; Goals and Objectives

06 Jun 2014
Video

Sid Yog - Making A Difference

18 Mar 2011
News

Social Networks Will Change Product Innovation

Video

Ashraf Dahod - Making A Difference

October 2010 (Revised June 2014)
Case

Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard

By: Robert S. Kaplan and Ricardo Reisen de Pinho

A new management team at VW do Brazil develops and deploys a strategy map and Balanced Scorecard to accomplish a turnaround and cultural change after eight consecutive years of financial losses and market share declines. The team uses the strategy map to align... View Details

Keywords: Business Cycles; Developing Countries and Economies; Management Teams; Leadership; Balanced Scorecard; Strategic Planning; Balance and Stability; Motivation and Incentives; Communication Strategy; Competitive Advantage; Auto Industry; Brazil; Germany

13 Feb 2020
Book

Open Your Organization to Honest Conversations

developed what they call the “strategic fitness process,” which has been used by more than 800 organizations and allows leaders to hear the raw but necessary truth from employees about “the good, the bad, and the ugly” to help shape... View Details

Keywords: by Dina Gerdeman

23 Dec 2010
News

How Social Networking Has Changed Business

October 2004 (Revised July 2010)
Case

Product Team Cialis: Getting Ready to Market

By: Elie Ofek

Lilly and ICOS are preparing for the launch of a new drug, Cialis, to compete against Viagra. To position against the incumbent firm Pfizer, which developed and markets Viagra, and other newcomers into the erectile dysfunction market, they must determine how best to... View Details

Keywords: Communication Strategy; Marketing Strategy; Product Launch; Product Positioning; Competition; Competitive Advantage; Segmentation; Pharmaceutical Industry