communications - Publications - Faculty & Research

25 Sep 2000
Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

becomes evident that digital communications will fundamentally reshape the way businesses market, and often deliver, goods and services. The current communications revolution is hardly the first to be... View Details

Keywords: by Peter K. Jacobs

February 1992 (Revised March 1995)
Supplement

Amelia Rogers at Tassani Communications (B)

By: Linda A. Hill

Supplements the (A) case. View Details

Keywords: Telecommunications Industry

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06 Nov 2014
News

Building a Startup Community Beyond Commencement

As director of the Harvard Innovation Lab (i-lab), Jodi Goldstein (MBA 1996) has watched a number of innovative student businesses thrive at the space in its three years of operation. But watching those students lose their access to this View Details

July 2002 (Revised April 2003)
Case

Computer Associates International, Inc.: Governance and Investor Communication Challenge

By: Paul M. Healy and Krishna G. Palepu

Sanjay Kumar, the CEO of Computer Associates, faces investor communication challenges following the company's implementation of a new business model and the accompanying change method used to recognize revenue. Despite management's confidence that the new business... View Details

Keywords: Business Earnings; Earnings Management; Stock Shares; Problems and Challenges; Communication Strategy; Accrual Accounting; Business Model; Budgets and Budgeting; Corporate Governance; Revenue; Computer Industry; Information Technology Industry

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March 2017 (Revised April 2017)
Module Note

Community Values and Learning Culture Agreement

By: Amy C. Edmondson

Citation

2008
Dictionary Entry

Development of Information and Communication Technology

By: Shane Greenstein

Citation

14 Dec 2014
News

Communicate Better with Your Global Team

04 Jan 2013
News

Innovative Incentives for Community Based Workers

10 Dec 2024
Video

112724 HBS Community Values classroom 2024

22 Oct 2013
News

Connecting Communities to Improve Post-Disaster Recovery

August 2000 (Revised November 2000)
Case

Building Brand Community on the Harley-Davidson Posse Ride

The second Harley-Davidson Posse Ride, a grueling 2,300 mile, 10-day trek from South Padre Island, Tex., to the Canadian Border is billed "for serious riders only." Harley Owner's Group (H.O.G.) Director Mike Keefe must decide whether this rolling rally deserves a... View Details

Keywords: Relationships; Customer Focus and Relationships; Brands and Branding; Motorcycle Industry; United States

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16 Sep 2014
News

Harvard Study Warns Business Community Of Economic Inequality Risks

Jan 29 2024
Testimonial

Broadening Your Perspective with a New Community

May 2021 (Revised June 2021)
Case

Zoom Video Communications vs. Microsoft Teams

By: Andy Wu

In June 2021, Zoom executives prepared for competition in the post-pandemic world. Zoom‘s breakthrough success in the previous year put the company in a position to set up many new opportunities going forward. At the same time, its success attracted competitors like... View Details

Keywords: Internet and the Web; Competition; Growth and Development Strategy

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