communication - Publications - Faculty & Research

his experiences with his board and about critical issues relating to governing nonprofit organizations today. The event was hosted by the HBS Community Partners, a group established by the HBS Association of Northern California in 1986 to... View Details

Keywords: Reynold Levy; Colleges, Universities, and Professional Schools; Educational Services

25 Sep 2000
Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

becomes evident that digital communications will fundamentally reshape the way businesses market, and often deliver, goods and services. The current communications revolution is hardly the first to be... View Details

Keywords: by Peter K. Jacobs

24 Apr 2014
News

Leading a community of health care providers

vision is to make DaVita (Italian for “giving life”) “the best dialysis company the world has ever seen.” Thiry is known as the “mayor of DaVita Village” by the company’s more than 50,000 employees, who are referred to as “teammates.” Thiry observes, “We are a View Details

July 2010
Case

Metabical: Positioning and Communications Strategy for a New Weight Loss Drug

By: John A. Quelch and Heather Beckham

Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara... View Details

Keywords: Product Positioning; Marketing Communications; Product Launch; Consumer Behavior; Pharmaceutical Industry; United States

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06 Nov 2014
News

Building a Startup Community Beyond Commencement

As director of the Harvard Innovation Lab (i-lab), Jodi Goldstein (MBA 1996) has watched a number of innovative student businesses thrive at the space in its three years of operation. But watching those students lose their access to this View Details

January 2002
Article

How Communication Improves Efficiency in Bargaining Games

By: Kathleen L. McGinn, Leigh Thompson, Robert Gibbons and Max H. Bazerman

Keywords: Communication; Negotiation

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May 2021 (Revised June 2021)
Case

Zoom Video Communications vs. Microsoft Teams

By: Andy Wu

In June 2021, Zoom executives prepared for competition in the post-pandemic world. Zoom‘s breakthrough success in the previous year put the company in a position to set up many new opportunities going forward. At the same time, its success attracted competitors like... View Details

Keywords: Internet and the Web; Competition; Growth and Development Strategy

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