by Willy C. Shih - Publications - Faculty & Research - Harvard Business School

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January 2018
Supplement

Interview with Case Protagonist Wen Li

By: Willy C. Shih

In today's global economy, what are the factors that go into production location choice? This case is set in the world's largest automotive glass producer as it expands from China into the United States. To meet a very aggressive cost target, management is faced with... View Details

Keywords: Globalization Of Supply Chain; Production Management; Production; Globalization; Global Strategy; Auto Industry; China; United States

November 2013
Teaching Note

Living Proof: Are we a technology company or a beauty company?

By: Willy C. Shih

November 2013
Teaching Note

Ford vs. GM: The Evolution of Mass Production (A) and (B)

By: Willy C. Shih

October 2010 (Revised May 2012)
Background Note

Reverse Engineering, Learning, and Innovation

By: Willy C. Shih

This background reading looks at reverse engineering in the context of piracy and knock-offs in emerging markets like China. It first considers legal aspects of reverse engineering in strong property rights regimes like the United States as a way of unpacking the legal... View Details

Keywords: Crime and Corruption; Learning; Engineering; Innovation and Invention; Intellectual Property; Knowledge Use and Leverage; Emerging Markets; China; United States

June 2010
Supplement

Chet Huber on OnStar, video

By: Willy C. Shih

Chet Huber, general manager of GM's OnStar unit, givbes an update on how OnStar is doing, talks about the job OnStar does for consumers, and reflects on assembling the OnStar team. The video is organized into three chapters so that instructors may use then... View Details

Keywords: Product Positioning; Product Development; Service Delivery; Performance Evaluation; Groups and Teams; Auto Industry; Telecommunications Industry

February 2009
Teaching Note

AMD Dresden: Copy Inexactly! (TN)

By: Willy C. Shih

Teaching Note for [609004]. View Details

Keywords: Growth and Development; Production; Management Practices and Processes; Organizational Culture; Investment; Industry Clusters; Groups and Teams; Motivation and Incentives; Competency and Skills; Engineering; Science; Geographic Location; Semiconductor Industry; Germany; Europe; United States

August 2008
Teaching Note

System on a Chip 2008: Global Unichip Corp. (TN)

By: Willy C. Shih

Teaching Note for [608159] and [609001]. View Details

Keywords: Vertical Integration; Horizontal Integration; Industry Structures; Technology; Semiconductor Industry

01 Dec 2017
News

Global Perspectives

example, the firm we visited was build ing roads and schools, because it’s in their interest to be able to get their products to market and have a qualified workforce,” he says. photo by Natalie Keyssar photo View Details

Web

Building and Sustaining a Successful Enterprise - Intensive - Course Catalog

HBS Course Catalog Building and Sustaining a Successful Enterprise - Intensive Course Number 1507 Baker Foundation Professor of Management Practice Willy Shih Spring; Q3; 1.5 credits 14 sessions Paper This... View Details

01 Dec 2003
News

Acing Reality

e26ab6ec3e322e740f082ee4c18d618b Reality television is not exactly the place you’d picture catching a glimpse of a former classmate, but those in the HBS Class of 1997 were treated to a reunion last summer when Willis View Details

Keywords: Broadcasting (except Internet); Information

May 2023
Case

CMA CGM: Reducing the Carbon Footprint of Container Shipping

By: Willy C. Shih and Emilie Billaud

Marine transport is the most cost-effective way to move large volumes over long distances, and container shipping is the backbone of international trade in goods. Yet shipping contributed 3% of worldwide greenhouse gas emissions, and the deep-sea segment, which... View Details

Keywords: Container Shipping; Logistic Regression; Trade Links; Decarbonization; Environmental Strategies; Environmental Impact; Globalization; Trade; Environmental Regulation; Logistics; Supply Chain; Governance Compliance; Shipping Industry; European Union; Asia; North America

June 2020 (Revised May 2022)
Case

Vanguard Retail Operations (A)

By: Willy C. Shih and Antonio Moreno

The first two cases in this series are set in the financial services industry, and explore whether it is better for back-office workers to be generalists who provide the flexibility of being able to handle the complete range of transactions that the company faces or... View Details

Keywords: Pooling; Generalist Model; Specialist Model; Operations; Service Operations; Management; Job Design and Levels; Financial Services Industry; United States

August 2009 (Revised August 2009)
Case

Intel NBI: Radio-Frequency Identification

By: Willy C. Shih and Thomas Thurston

The Radio-Frequency Identification (RFID) group was a start-up that was part of Intel's New Business Initiatives. It sought initially to develop and sell a high performance Rf fast read rate module targeted at fixed position readers that might be found in loading docks... View Details

Keywords: Business Startups; Corporate Entrepreneurship; Organizational Structure; Failure; Diversification; Integration; Semiconductor Industry

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December 2024
Supplement

Vanguard Retail Operations

By: Antonio Moreno, Willy C. Shih and Margaret Underwood

Web

Asia Pacific - Global Activities 2021

around the world can learn from and take to heart for years to come.” Understanding Post-Pandemic Global Supply Chains As Professor Willy Shih discusses in a Harvard Business Review webinar, because of the... View Details

June 2020 (Revised August 2020)
Supplement

Vanguard Retail Operations (B)

By: Willy C. Shih and Antonio Moreno

The first two cases in this series are set in the financial services industry, and explore whether it is better for back-office workers to be generalists who provide the flexibility of being able to handle the complete range of transactions that the company faces or... View Details

Keywords: Pooling; Generalist Model; Specialist Model; Service Operations; Management; Financial Services Industry; United States

Winter 2017
Article

Why Big Data Isn't Enough

By: Sen Chai and Willy C. Shih

There is a growing belief that sophisticated algorithms can explore huge databases and find relationships independent of any preconceived hypotheses. But in businesses that involve scientific research and technological innovation, this approach is misguided and... View Details

Keywords: Big Data; Science-based; Science; Scientific Research; Data Analytics; Data Science; Data-driven Management; Data Scientists; Technological Innovation; Analytics and Data Science; Mathematical Methods; Theory

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Article

Hollywood on the Yellow Sea

By: Willy C. Shih and Henry McGee

Wang Jianlin, one of China's richest men, is creating a rival to the American dream factory, from scratch. View Details

Keywords: Competition; Film Entertainment; Entertainment and Recreation Industry; China; United States

November 2012 (Revised May 2013)
Case

ASUSTeK and the Google Nexus 7 Tablet

By: Willy C. Shih and Jyun-Cheng Wang

Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung... View Details

September 2009
Case

Intel NBI: Image Components Organization

By: Willy C. Shih and Thomas Thurston

The Image Components Organization (ICO) was an internal venture that was part of Intel's New Business Initiatives. It sought to initially develop and sell a high performance integrated CMOS image sensor module for cellular phones. ICO's opening assumptions were that it... View Details

Keywords: Business Startups; Corporate Entrepreneurship; Product Development; Production; Failure; Diversification; Semiconductor Industry

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