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- All HBS Web
(440)
- News (34)
- Research (380)
- Multimedia (3)
- Faculty Publications (343)
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- December 2007 (Revised July 2010)
- Case
Who Killed Bhavani Manjula? A Story of Microfinance in Andhra Pradesh (A)
By: V. Kasturi Rangan and Katharine Lee
Rangan, V. Kasturi, and Katharine Lee. "Who Killed Bhavani Manjula? A Story of Microfinance in Andhra Pradesh (A)." Harvard Business School Case 508-021, December 2007. (Revised July 2010.)
- October 1997 (Revised July 1999)
- Case
Best Buy
By: V. Kasturi Rangan and Balaji Chakravarthy
Documents the evolution of Best Buy, an electronics retailer, from its founding in 1966 to its very successful "Concept 2" strategy in 1996, boosting its sales ($7.2 billion) past industry #1 Circuit City. Its CEO Richard Schulze offers a new vision (Concept 3) to... View Details
Keywords: History; Business Model; Competitive Strategy; Adaptation; Customer Focus and Relationships; Customization and Personalization; Retail Industry
Rangan, V. Kasturi, and Balaji Chakravarthy. "Best Buy." Harvard Business School Case 598-016, October 1997. (Revised July 1999.)
- June 2007 (Revised February 2008)
- Teaching Note
PSI: Social Marketing Clean Water (TN)
By: V. Kasturi Rangan and Marie Bell
Keywords: Social Marketing
- November 2002
- Teaching Note
Dell--New Horizons (TN)
By: V. Kasturi Rangan and Marie Bell
Teaching Note for (9-502-022). View Details
- May 2000
- Teaching Note
RadioShack TN
By: V. Kasturi Rangan and Marie Bell
Teaching Note for (9-500-081). View Details
- July 1995 (Revised July 1995)
- Teaching Note
Nestle Refrigerated Foods (A): Contadina Pasta & Pizza TN
By: V. Kasturi Rangan and Marie Bell
Teaching Note for (9-595-035). View Details
Keywords: Food and Beverage Industry
- November 1993 (Revised July 1994)
- Background Note
Industrial Marketing
By: V. Kasturi Rangan and Bruce Isaacson
Keywords: Marketing
Rangan, V. Kasturi, and Bruce Isaacson. "Industrial Marketing." Harvard Business School Background Note 594-069, November 1993. (Revised July 1994.)
- September 1990 (Revised November 1991)
- Case
National Aeronautics and Space Administration (NASA)
By: V. Kasturi Rangan and Steven Russel
Rangan, V. Kasturi, and Steven Russel. "National Aeronautics and Space Administration (NASA)." Harvard Business School Case 591-019, September 1990. (Revised November 1991.)
- October 1987 (Revised March 1992)
- Supplement
Boston Fights Drugs (B): Converting Research to Action
By: V. Kasturi Rangan and Jennifer Lawrence
Describes the results of the advertising pre-test described in the (A) case. The group must now decide how to implement its findings for maximum impact. View Details
Rangan, V. Kasturi, and Jennifer Lawrence. "Boston Fights Drugs (B): Converting Research to Action." Harvard Business School Supplement 588-032, October 1987. (Revised March 1992.)
- Article
Coming Out of Recession: The Role of Business in Alleviating Poverty
By: V. Kasturi Rangan and Djordjija B. Petkoski
Rangan, V. Kasturi, and Djordjija B. Petkoski. "Coming Out of Recession: The Role of Business in Alleviating Poverty." Development Outreach 11, no. 3 (December 2009).
- September 1995 (Revised October 1996)
- Supplement
Sunbeam Television (B)
By: V. Kasturi Rangan and E. Scott Lathrop
Supplements the (A) case. View Details
Keywords: Electronics Industry
Rangan, V. Kasturi, and E. Scott Lathrop. "Sunbeam Television (B)." Harvard Business School Supplement 596-057, September 1995. (Revised October 1996.)
- September 1995 (Revised October 1996)
- Case
Sunbeam Television (A)
By: V. Kasturi Rangan and E. Scott Lathrop
Sunbeam Television, owner of a television station in Miami (a Fox affiliate), buys Channel 7 (a CBS affiliate) in Boston. They bring to the Boston station the concepts and ideas of their Miami news product--that is, a crisp, content-based design rather than one... View Details
Keywords: Acquisition; Change; Decisions; Design; Television Entertainment; Product; Motivation and Incentives; Value; Entertainment and Recreation Industry; Boston
Rangan, V. Kasturi, and E. Scott Lathrop. "Sunbeam Television (A)." Harvard Business School Case 596-056, September 1995. (Revised October 1996.)
- June 1994 (Revised September 1994)
- Background Note
Beating the Commodity Magnet
By: V. Kasturi Rangan and George T. Bowman
All markets follow a cycle of growth and maturity, then commoditization and decline. This note argues that while commoditization of an industry may seem inevitable, the better managed firms find a way to make money in the commodity cycle. These firms know how and when... View Details
Keywords: Goods and Commodities; Financial Markets; Competitive Strategy; Financial Services Industry
Rangan, V. Kasturi, and George T. Bowman. "Beating the Commodity Magnet." Harvard Business School Background Note 594-122, June 1994. (Revised September 1994.)
- November 1992 (Revised June 1994)
- Case
Advertising Council Get Out the Vote Campaign: Strategy and Creative Execution
By: V. Kasturi Rangan and Jayne D. Kramer
Rangan, V. Kasturi, and Jayne D. Kramer. "Advertising Council Get Out the Vote Campaign: Strategy and Creative Execution." Harvard Business School Case 593-061, November 1992. (Revised June 1994.)
- June 1989 (Revised January 1992)
- Case
Ingersoll-Rand (A): Managing Multiple Channels--1985
By: V. Kasturi Rangan and E. Raymond Corey
James Clabough, marketing vice president at Ingersoll-Rand, has to decide on the distribution policy for a new product. The decision has marketing as well as organizational ramifications. View Details
Rangan, V. Kasturi, and E. Raymond Corey. "Ingersoll-Rand (A): Managing Multiple Channels--1985." Harvard Business School Case 589-121, June 1989. (Revised January 1992.)
- August 1986 (Revised May 1989)
- Case
Ingersoll-Rand: Channel Selection and Management
By: E. Raymond Corey and V. Kasturi Rangan
Corey, E. Raymond, and V. Kasturi Rangan. "Ingersoll-Rand: Channel Selection and Management." Harvard Business School Case 587-045, August 1986. (Revised May 1989.)
- August 2008
- Supplement
Microsoft's Unlimited Potential (B)
By: V. Kasturi Rangan and Marie Madelene Bell
This short (B) case provides an update of how Microsoft organized its unlimited potential initiative. View Details
Rangan, V. Kasturi, and Marie Madelene Bell. "Microsoft's Unlimited Potential (B)." Harvard Business School Supplement 509-009, August 2008.
- Article
The Aravind Eye Care System: Making Sight Affordable
By: V. Kasturi Rangan and R. D. Thulasiraj
Keywords: Health Care and Treatment
Rangan, V. Kasturi, and R. D. Thulasiraj. "The Aravind Eye Care System: Making Sight Affordable." Innovations: Technology, Governance, Globalization 2, no. 4 (Fall 2007): 35–52.
- June 1998 (Revised July 1998)
- Teaching Note
Enron Development Corporation: The Dabhol Power Project in Maharashtra, India (A,B,& C) TN
By: V. Kasturi Rangan and Krishna G. Palepu
Teaching Note for (9-596-099), (9-596-100), and (9-596-101). View Details
- November 1992 (Revised June 1993)
- Case
The Advertising Council Teen Alcoholism Campaign: Research and Strategy
By: V. Kasturi Rangan and Jayne D. Kramer
Rangan, V. Kasturi, and Jayne D. Kramer. "The Advertising Council Teen Alcoholism Campaign: Research and Strategy." Harvard Business School Case 593-060, November 1992. (Revised June 1993.)