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Show Results For
- All HBS Web
(543)
- News (148)
- Research (310)
- Multimedia (22)
- Faculty Publications (235)
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- 1999
- Article
Managing Advertising and Promotion for Long-Run Profitability
By: Kamel Jedidi, Carl F. Mela and Sunil Gupta
Jedidi, Kamel, Carl F. Mela, and Sunil Gupta. "Managing Advertising and Promotion for Long-Run Profitability." Marketing Science 18, no. 1 (1999): 1–22. (Winner of Marketing Science Institute Best Paper Award To honor the authors of the MSI working papers that have made the most significant contribution to marketing practice and thought presented by Marketing Science Institute.)
- Article
Consumer Price Sensitivity and Price Thresholds
By: Sangman Han, Sunil Gupta and Donald R. Lehmann
Han, Sangman, Sunil Gupta, and Donald R. Lehmann. "Consumer Price Sensitivity and Price Thresholds." Journal of Retailing 77, no. 4 (Winter 2001): 435–456. (Honorable Mention, Davidson Award for Best Paper, Journal of Retailing, 2003.)
- July 1997
- Article
Perspectives on Multiple Category Choice
By: Gary Russell, David Bell, Anand Bodapati, Christina Brown, Joengwen Chiang, Gary Gaeth, Sunil Gupta and Puneet Manchanda
Russell, Gary, David Bell, Anand Bodapati, Christina Brown, Joengwen Chiang, Gary Gaeth, Sunil Gupta, and Puneet Manchanda. "Perspectives on Multiple Category Choice." Marketing Letters 8, no. 3 (July 1997): 297–305.
- 26 Feb 2008
- First Look
First Look: February 26, 2008
aspect that the good design of policies on the extraction of oil and mineral resources should take into account. Consumers' Price Sensitivities Across Complementary Categories Authors:Sri Devi Duvvuri, Asim Ansari, and Sunil View Details
Keywords: Martha Lagace
- 04 Nov 2008
- First Look
First Look: November 4, 2008
trends in the market, the case prompts students to examine the future adoption of drug-eluting stents as well as to consider the potential marketing actions to be taken by Medtronic for ENDEAVOR—a newly approved stent that will hit the... View Details
Keywords: Martha Lagace
- 20 Feb 2008
- First Look
First Look: February 20, 2008
despite export options which appear to be more profitable. Thus many conjecture that one or several markets are missing. We report here on a randomized controlled trial conducted by DrumNet in Kenya that attempts to help farmers adopt and... View Details
Keywords: Martha Lagace
- 31 Jul 2012
- First Look
First Look: July 31
("boomerangs"), and increasing employee diversity. Purchase this case:http://hbr.org/search/412147-PDF-ENG Bank of America: Mobile Banking (Abridged) Sunil Gupta and Michael NorrisHarvard Business... View Details
Keywords: Carmen Nobel
- 26 Sep 2006
- First Look
First Look: September 26, 2006
firm-level turbulence starting in the 1990s, as measured by the average intra-industry rank change in sales, enterprise value, and other metrics. Furthermore, we find that IT-intensive industries account for most of this increase in... View Details
Keywords: Sean Silverthorne
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