by Marco Iansiti - Publications - Faculty & Research - Harvard Business School

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2012
Article

A Study of Economic Impact of Cloud Computing

By: Marco Iansiti and Gregory L. Richards

In this paper we find that advances in cloud computing likely will extend the IT induced economic growth in developed economies and foster growth in economies where IT penetration is not yet fully mature. We conclude that governments should work together to take... View Details

Keywords: Globalized Economies and Regions; Internet and the Web; Information Technology; Economic Growth; Cooperation; Government and Politics; Innovation and Invention; Information Technology Industry; Public Administration Industry

July 2003 (Revised October 2013)
Case

Model N Inc.

By: Marco Iansiti and Alison Berkley Wagonfeld

The CEO of a Silicon Valley start-up needed to make organizational and product changes to deliver a new software solution to a Fortune 500 customer. He was wondering how he should structure the company to best meet the requirements for this particular customer, while... View Details

Keywords: Business Model; Business Startups; Trends; Communication; Customer Focus and Relationships; Selection and Staffing; Time Management; Organizational Change and Adaptation; Business Strategy; Software; Computer Industry

November 1996 (Revised June 1999)
Case

Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft

By: Marco Iansiti and Alan D. MacCormack

Describes how four companies in the Internet software market approach product development. Drawing upon short case studies of three recent projects, students are invited to synthesize the common attributes of development practice in turbulent environments. View Details

Keywords: Product Development; Internet and the Web; Applications and Software; Situation or Environment; Volatility; Risk and Uncertainty; Research and Development; Information Technology Industry; United States

September 1991
Background Note

Note on Technical Problem Solving

By: Kim B. Clark and Marco Iansiti

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2021
Working Paper

Issue Salience and Political Stereotypes

By: Pedro Bordalo, Marco Tabellini and David Yang

U.S. voters exaggerate the differences in attitudes held by Republicans and Democrats on a range of socioeconomic and political issues, and higher perceived polarization is associated with greater political engagement and affective polarization. In this paper, we... View Details

Keywords: Politics; Stereotypes; Belief Distortions; Model; Government and Politics; Public Opinion; Values and Beliefs

April 2009
Case

SAP AG: Orchestrating the Ecosystem

By: Marco Iansiti and Karim R. Lakhani

Business ecosystems require careful orchestration and strategic choices regarding make/buy/partner decisions and membership access. This case examines the strategic and technological issues related to managing SAP's thriving ecosystem of user communities, software... View Details

Keywords: Decision Choices and Conditions; Organizational Structure; Partners and Partnerships; Business Strategy; Technology Industry

2006
Working Paper

The Business of Free Software: Enterprise Incentives, Investment, and Motivation in the Open Source Community

By: Marco Iansiti and Gregory L. Richards

October 1996 (Revised April 1997)
Case

Team New Zealand (B)

By: Marco Iansiti and Alan D. MacCormack

Keywords: New Zealand

fall/winter 1998
Article

Envisioning IT-Enabled Innovation

By: Michael E. McGrath and Marco Iansiti

Keywords: Information Technology; Innovation and Invention

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June 1997
Teaching Note

Team New Zealand (A), (B), and (C) TN

By: Marco Iansiti and Alan D. MacCormack

Teaching Note for (9-697-040), (9-697-041), and (9-697-042). View Details

Keywords: Sports Industry; Transportation Industry; New Zealand; United States

October 1996 (Revised April 1997)
Case

Team New Zealand (C)

By: Marco Iansiti and Alan D. MacCormack

Supplements the (A) and (B) cases. View Details

Keywords: Sports Industry; Transportation Industry; New Zealand; United States

May 2009
Article

Intellectual Property, Architecture, and the Management of Technological Transitions: Evidence from Microsoft Corporation

By: Alan David MacCormack and Marco Iansiti

Keywords: Intellectual Property; Information Technology; Transition; Applications and Software; Information Technology Industry

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20 Nov 2012
First Look

First Look: November 20

and Regulatory Approval of Genetically Modified Organisms Authors:Shon R. Hiatt and Sangchan Park Publication:Academy of Management Journal (forthcoming) Abstract Little is known about the factors that influence regulatory-agency decision making. We posit that... View Details

Keywords: Sean Silverthorne

November 2022
Article

Hate Crime Towards Minoritized Groups Increases as They Increase in Sized-Based Rank

By: Mina Cikara, Vasiliki Fouka and Marco Tabellini

People are on the move in unprecedented numbers within and between countries. How does demographic change affect local intergroup dynamics? In complement to accounts that emphasize stereotypical features of groups as determinants of their treatment, we propose the... View Details

Keywords: Prejudice; Minority; Hate Crimes; Reference Dependence; Prejudice and Bias; Attitudes; Demographics

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November 2019 (Revised March 2021)
Background Note

AI and Finance in 2019

By: Karim R. Lakhani, Marco Di Maggio, Marco Iansiti and Aldo Sesia

January 2001
Article

Developing Products on 'Internet Time': The Anatomy of a Flexible Development Process

By: Alan MacCormack, Roberto Verganti and Marco Iansiti

Keywords: Product; Online Technology

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03 Jan 2017
First Look

January 3, 2017

response to policies that maintain low interest rates, money funds change their product offerings by investing in riskier asset classes, are more likely to exit the market, and reduce the fees they charge their investors. The consequence... View Details

Keywords: Carmen Nobel

September 2022 (Revised July 2023)
Case

Data Privacy in Practice at LinkedIn

By: Iavor Bojinov, Marco Iansiti and Seth Neel

October 2015
Case

Facebook: The First Ten Years

By: Shane Greenstein, Marco Iansiti and Christine Snively

Facebook celebrated its ten year anniversary in February 2014. Over the past decade it has grown into the largest social network in the world with one billion users. After filing an IPO in 2012 at a $104 billion valuation (the third largest IPO in U.S. history), the... View Details

Keywords: Social Networks; Technology; Facebook; Entrepreneurship; Profit; Open Source Distribution; Social and Collaborative Networks; Competition; Competitive Strategy; Internet and the Web; Digital Platforms; Social Media; Information Technology Industry

January 2014 (Revised March 2014)
Case

SAP 2014: Reaching for the Cloud

By: Karim R. Lakhani, Marco Iansiti and Noah Fisher

In May 2014, Bill McDermott will become the sole CEO of SAP AG, the world leader in the Enterprise Resource Planning (ERP) field. The case occurs in January 2014 at SAP's investors meeting, at a time when the company's stock is near record high. A 2010 strategy... View Details

Keywords: Cloud Computing; Platform; Strategy And Execution; Strategy And Leadership; Enterprise Resource Planning; Software; Information Technology; Digital Platforms; Applications and Software; Information Technology Industry; Germany

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