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Show Results For
- All HBS Web
(510)
- News (110)
- Research (350)
- Multimedia (9)
- Faculty Publications (245)
- June 1997
- Teaching Note
Microsoft Multimedia Publications (A) and (B) TN
By: Marco Iansiti
Teaching Note for (9-695-005) and (9-695-006). View Details
- June 1997
- Teaching Note
Innovation in Action: Product Development Projects and Action-Based Learning, Instructor's Note
By: Marco Iansiti
As a project-based course, Managing Product Development has been carefully designed so that classroom discussion and students' project team activities infuse each other: learning from course materials enhances project activities, which in turn enrich subsequent... View Details
- May 1997
- Teaching Note
Product Development Foundations, Instructor's Note
By: Marco Iansiti
As emphasized in the course overview, excellence in product development is built on three foundations: the activities aimed at generating, retaining, and integrating knowledge. They form the critical building blocks for the conceptualization and implementation of any... View Details
- October 1996 (Revised August 1997)
- Background Note
R&D Challenge of the 1990s
By: Marco Iansiti
Iansiti, Marco. "R&D Challenge of the 1990s." Harvard Business School Background Note 697-048, October 1996. (Revised August 1997.)
- September 1996
- Background Note
Technology Integration: Knowledge and Context
By: Marco Iansiti
Iansiti, Marco. "Technology Integration: Knowledge and Context." Harvard Business School Background Note 697-039, September 1996.
- May 1993
- Teaching Note
Becton Dickinson: Advanced Diagnostics Division TN
By: Marco Iansiti
Keywords: Business Divisions
- November 1990 (Revised February 1992)
- Case
Intel Systems Group
By: Marco Iansiti
Iansiti, Marco. "Intel Systems Group." Harvard Business School Case 691-040, November 1990. (Revised February 1992.)
- 2021
- Working Paper
Assessing the Strength of Network Effects in Social Network Platforms
By: Marco Iansiti
Network effects have risen to the forefront of platform competition discussions (e.g. the House Judiciary investigation of competition in digital markets, claiming that Facebook, for example, is entrenched due to strong network effects and high switching costs). While... View Details
Keywords: Social Networks; Platform Competition; Network Effects; Competition; Social Media; Digital Platforms
Iansiti, Marco. "Assessing the Strength of Network Effects in Social Network Platforms." Harvard Business School Working Paper, No. 21-086, February 2021.
- February 2005
- Article
Managing the Ecosystem
By: Marco Iansiti
The days of the corporate lone wolf are over. In our increasingly interconnected world, standing alone is no longer a viable business model. Instead, smart companies rely heavily on networks of partners, suppliers, and customers to achieve market success and sustain... View Details
Keywords: Integrated Corporate Reporting; Partners and Partnerships; Industry Clusters; Customers; Markets; Situation or Environment; Banks and Banking; Insurance; Software
Iansiti, Marco. "Managing the Ecosystem." Optimize 4, no. 2 (February 2005).
- 1995
- Article
Technology Development and Integration: An Empirical Study of the Interaction between Applied Science and Product Development
By: Marco Iansiti
Keywords: Information Technology; Research and Development; Integration; Information; Science; Product
Iansiti, Marco. "Technology Development and Integration: An Empirical Study of the Interaction between Applied Science and Product Development." IEEE Transactions on Engineering Management 42 (1995): 259–269.
- June 1997
- Teaching Note
Living on Internet Time: Product Development at Netscape,Microsoft, Yahoo!, and NetDynamics TN
By: Marco Iansiti
Teaching Note for (9-697-052). View Details
- May 1997
- Teaching Note
Introduction and Overview: Managing Product Development, Instructor's Note
By: Marco Iansiti
The first module, comprising three cases and a team exercise, provides an impressionistic look at all the issues raised in greater detail in subsequent classes. It thus enables students, who come to the course with a range of experience and skills, to get up to speed... View Details
- April 1994
- Case
Fiat (B)
By: Marco Iansiti
Keywords: Auto Industry
Iansiti, Marco. "Fiat (B)." Harvard Business School Case 694-042, April 1994.
- March 1993 (Revised May 1993)
- Case
Becton Dickinson: Advanced Diagnostics Division
By: Marco Iansiti
Keywords: Medical Devices and Supplies Industry
Iansiti, Marco. "Becton Dickinson: Advanced Diagnostics Division." Harvard Business School Case 693-100, March 1993. (Revised May 1993.)
- February 2000
- Article
How the Incumbent Can Win: Managing Technological Transitions in the Semiconductor Industry
By: Marco Iansiti
Iansiti, Marco. "How the Incumbent Can Win: Managing Technological Transitions in the Semiconductor Industry." Management Science 46, no. 2 (February 2000).
- 12 Sep 2024
- News
AI in Marketing: Transforming Strategies and Enhancing Engagement
- 03 Oct 2022
- News
Real-time Data, Machine Learning, and Results: The Evidence Mounts
- Article
The Pitfalls of Pricing Algorithms: Be Mindful of How They Can Hurt Your Brand
By: Marco Bertini and Oded Koenigsberg
More and more companies are relying on pricing algorithms to maximize profits. The use of artificial intelligence and machine learning enables real-time price adjustments based on supply and demand, competitors’ activities, delivery schedules, and so forth. But... View Details
Keywords: Algorithmic Pricing; Dynamic Pricing; Price; Change; Information Technology; Brands and Branding; Perception; Consumer Behavior
Bertini, Marco, and Oded Koenigsberg. "The Pitfalls of Pricing Algorithms: Be Mindful of How They Can Hurt Your Brand." Harvard Business Review 99, no. 5 (September–October 2021): 74–83.