Publications

Keywords: Information Technology; Research and Development; Integration; Information; Science; Product

June 1997
Teaching Note

Living on Internet Time: Product Development at Netscape,Microsoft, Yahoo!, and NetDynamics TN

Teaching Note for (9-697-052). View Details

Keywords: Information Technology Industry; United States

May 1997
Teaching Note

Introduction and Overview: Managing Product Development, Instructor's Note

The first module, comprising three cases and a team exercise, provides an impressionistic look at all the issues raised in greater detail in subsequent classes. It thus enables students, who come to the course with a range of experience and skills, to get up to speed... View Details

Keywords: Experience and Expertise; Product Development; Projects; Groups and Teams

April 1994
Case

Fiat (B)

Keywords: Auto Industry

March 1993 (Revised May 1993)
Case

Becton Dickinson: Advanced Diagnostics Division

Keywords: Medical Devices and Supplies Industry

February 2000
Article

How the Incumbent Can Win: Managing Technological Transitions in the Semiconductor Industry

Keywords: Management; Information Technology; Transition; Semiconductor Industry

12 Sep 2024
News

AI in Marketing: Transforming Strategies and Enhancing Engagement

03 Oct 2022
News

Real-time Data, Machine Learning, and Results: The Evidence Mounts

fall 1995
Article

Shooting the Rapids: Managing Product Development in Turbulent Environments

Keywords: Management; Product; Research and Development

June 1997
Teaching Note

Fiat (A) and (B) TN

April 1994
Case

Fiat (A)

Keywords: Auto Industry

May 1993
Teaching Note

Microsoft Corporation: Office Business Unit (TN)

Teaching Note for (9-691-033). View Details

Keywords: Information Technology Industry

May 1993
Teaching Note

Product Development Organization and Capability, Module Overview

April 1993 (Revised December 1993)
Case

NEC

Investigates product development practices at NEC. The company provides an intriguing example of how to build capability through a stream of product development projects. Focuses in detail on an engineering group that develops the core component of its line of... View Details

Keywords: Product Development; Product Design; Innovation and Invention; Innovation and Management; Collaborative Innovation and Invention; Technological Innovation; Management Analysis, Tools, and Techniques; Information Technology; Factories, Labs, and Plants; Information Technology Industry

October 1991 (Revised April 1992)
Case

Honda Today

Describes a situation in which the manager in charge of a major development project at Honda needs to make a decision about the technical specification of the product. The decision has profound implications for the product concept and strategy, as well as for the... View Details

Keywords: Decisions; Product Design; Organizational Design; Performance Consistency; Projects; Auto Industry

Educators

Article

From Technological Potential to Product Performance: An Empirical Analysis

Keywords: Information Technology; Product; Performance

May–June 1993
Article

Real-World R&D: Jumping the Product Generation Gap

Keywords: Research and Development; Product

Article

Science-based Product Development: An Empirical Study of the Mainframe Computer Industry

Keywords: Science; Product; Research and Development; Hardware; Computer Industry

June 1997
Teaching Note

Connexus (A) TN

May 1997
Teaching Note

Product Development Process, Organization and Improvement, Instructor's Note

Explores how development projects fit (or do not fit) within a firm's development strategy and its wider competitive goals. Module materials, and this note, focus on two broad approaches to process design (sequential and flexible) that were originally introduced in the... View Details

Keywords: Goals and Objectives; Management Practices and Processes; Product Development; Performance Improvement; Competition