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Publications

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  • 24 Jul 2007
  • First Look

First Look: July 24, 2007

Working Papers Using By-Product Synergy for Competitive Advantage Author: Deishin Lee Abstract We study how a manufacturer can leverage by-product synergy for competitive advantage. By focusing on the economic impact to the firm and the... View Details
Keywords: Martha Lagace
  • 03 Apr 2012
  • First Look

First Look: April 3

goal of residency training. The Confederacy of Heterogeneous Software Organizations and Heterogeneous Developers: Field Experimental Evidence on Sorting and Worker Effort Authors:Kevin J. Boudreau and Karim R. Lakhani Publication:In The Rate and Direction of Inventive... View Details
Keywords: Carmen Nobel
  • 2021
  • Working Paper

Issue Salience and Political Stereotypes

By: Pedro Bordalo, Marco Tabellini and David Yang
U.S. voters exaggerate the differences in attitudes held by Republicans and Democrats on a range of socioeconomic and political issues, and higher perceived polarization is associated with greater political engagement and affective polarization. In this paper, we... View Details
Keywords: Politics; Stereotypes; Belief Distortions; Model; Government and Politics; Public Opinion; Values and Beliefs
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  • 2001
  • Case

Lastminute.com (A), (B), & (C)

By: Marco Bertini and Jose Luis Nueno
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  • August 2022
  • Exercise

Joy4Home Brands: Pricing Matters

By: Elie Ofek, Oded Koenigsberg and Marco Bertini
Joy4Home Brands, the maker of novel houseware items, was gearing up for its launch. The company would be introducing two lines: kitchenware products and storage containers. The initial go-to-market plan called for a direct to consumer (DTC) channel strategy. While... View Details
Keywords: DTC; Pricing Decisions; B2B; Product Marketing; Product Launch; Marketing Strategy; Business Model; Opportunities; Consumer Products Industry
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  • December 2018
  • Article

Cashback is Cash Forward: Delaying a Discount to Entice Future Spending

By: Prasad Vana, Anja Lambrecht and Marco Bertini
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  • 19 Mar 2019
  • First Look

New Research and Ideas, March 19, 2019

Immigration, Natives' Marriage and Fertility By: Carlana, Michela, and Marco Tabellini Abstract—In this paper, we study the effects of immigration on natives’ marriage, fertility, and family formation across U.S. cities between 1910 and... View Details
Keywords: Dina Gerdeman
  • December, 2017
  • Article

When Selling Digital Content, Let the Customer Set the Price

By: Marco Bertini and Richard Reisman
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  • Fall 2020
  • Article

Competing on Customer Outcomes

By: Marco Bertini and Oded Koenigsberg
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  • Article

Profiting When Customers Choose Value over Price

By: Andreas Hinterhuber and Marco Bertini
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  • September–October 2017
  • Article

When It's Time to Expand Beyond the Base

By: Marco Bertini and Nader Tavassoli
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  • February 2021
  • Teaching Note

HP Instant Ink: (Self) Disrupting the Consumer Printing Market

By: Elie Ofek and Marco Bertini
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  • Article

Price As a Stimulus to Think: The Case for Willful Overpricing

By: Luc Wathieu and Marco Bertini
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  • 2005
  • Working Paper

Price Format and the Evaluation of Multicomponent Goods

By: Luc Wathieu and Marco Bertini
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  • November 2022
  • Article

Hate Crime Towards Minoritized Groups Increases as They Increase in Sized-Based Rank

By: Mina Cikara, Vasiliki Fouka and Marco Tabellini
People are on the move in unprecedented numbers within and between countries. How does demographic change affect local intergroup dynamics? In complement to accounts that emphasize stereotypical features of groups as determinants of their treatment, we propose the... View Details
Keywords: Prejudice; Minority; Hate Crimes; Reference Dependence; Prejudice and Bias; Attitudes; Demographics
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  • 2021
  • Working Paper

Time Dependency, Data Flow, and Competitive Advantage

By: Ehsan Valavi, Joel Hestness, Marco Iansiti, Newsha Ardalani, Feng Zhu and Karim R. Lakhani
Data is fundamental to machine learning-based products and services and is considered strategic due to its externalities for businesses, governments, non-profits, and more generally for society. It is renowned that the value of organizations (businesses, government... View Details
Keywords: Economics Of AI; Value Of Data; Perishability; Time Dependency; Flow Of Data; Data Strategy; Analytics and Data Science; Value; Strategy; Competitive Advantage
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  • 16 Dec 2020
  • Blog Post

Faculty Books Published in 2020

full abstract. The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value by Marco Bertini and Oded Koenigsberg How some firms are rewriting the rules... View Details
Keywords: All Industries
  • 01 Mar 2014
  • News

Innovation: Crowdfunding College Costs

Named godfather to his best friend's infant daughter in 2011, Marcos Cordero (MBA 2005) wanted to give something more meaningful and long-lasting than a stuffed animal or onesie. He investigated contributing to his goddaughter's college... View Details
Keywords: Hanna, Julia; Gradsave; crowdfunding; Colleges, Universities, and Professional Schools; Educational Services; Finance
  • 2021
  • Working Paper

Timing the Disclosure of Prices: Should Firms Delay the Inevitable?

By: Diego Aparicio and Marco Bertini
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  • Article

The Price of Olympic Success

By: Marco Bertini and Stuart Crainer
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