Publications

February 2007 (Revised August 2007)
Case

Urban Video Game Academy: Getting in the Game

By: Lynda M. Applegate and Susan Saltrick

Urban Video Game Academy was founded to enhance the academic and career prospects of urban youth. How will its founder grow it into a sustainable business? Provides an opportunity to discuss the challenges of social entrepreneurship and how to create a sustainable... View Details

Keywords: Social Entrepreneurship; Business Model; Social Enterprise; Change Management; Education; Education Industry; Video Game Industry

August 2005
Teaching Note

Canyon Ranch (TN)

By: Lynda M. Applegate and Gabriele Piccoli

Teaching Note to 9-805-027. View Details

June 2005
Case

Furqan Nazeeri and the IMTrader Spin-Out

By: Lynda M. Applegate and Brian DeLacey

Furqan Nazeeri is looking to spin out a promising set of products and technologies from an established financial services firm. Designed as an exercise in negotiation. Includes material from the original business plan, and it is possible to simulate a negotiation... View Details

Keywords: Business Startups; Business or Company Management; Negotiation Process; Product Development; Technology Adoption

October 2003 (Revised May 2004)
Teaching Note

Learning from LeapFrog: Creating Business and Educational Value (TN)

By: Lynda M. Applegate and Christopher Dede

Teaching Note for (9-804-062). View Details

December 2002 (Revised February 2003)
Case

Wyndham International: Fostering High-Touch with High-Tech

By: Lynda M. Applegate and Gabriele Piccoli

Examines a hotel chain's attempt to use information technology to achieve market dominance and build customer loyalty during a period of global industry decline. View Details

Keywords: Entrepreneurship; Competitive Strategy; Customer Focus and Relationships; Customer Satisfaction; Technological Innovation; Information Technology; Growth and Development Strategy; Business Strategy; Accommodations Industry

October 2002 (Revised February 2003)
Case

Joe Smith's Closing Analysis (A)

By: Lynda M. Applegate and Rakesh Khurana

Highlights giving and receiving feedback in an MBA classroom setting. View Details

Keywords: Design; System; Performance Evaluation

December 2000 (Revised July 2001)
Case

Ventro: Builder of B2B Businesses (Condensed)

By: Lynda M. Applegate and Meredith Collura

Enables a condensed analysis of Ventro (formerly known as Chemdex), which builds and operates multiple B2B marketplace companies. Part of the Building-E-Business Online series. View Details

Keywords: Business Model; Corporate Entrepreneurship; Technological Innovation; Management; Strategy; Business Strategy; Consulting Industry; Information Technology Industry

September 2000
Case

Intellectual Property Exchange (B), The

By: Lynda M. Applegate and Gavin Clarkson

Supplements the (A) case. View Details

June 2000 (Revised February 2003)
Teaching Note

Amazon.com Series TN

By: Lynda M. Applegate and Meredith Collura

Teaching Note for (9-800-330), (9-800-441), (9-801-194), and (9-801-392). View Details

Keywords: Value; Infrastructure

March 1996
Case

Germany and the Bonn-Berlin Split: Supporting Distributed Work Through IT

By: Lynda M. Applegate and Carin-Isabel Knoop

Keywords: Information Technology; Information Technology Industry; Germany

October 1995
Case

Praxis International

By: Lynda M. Applegate and Paul McDonald

October 1995 (Revised November 1996)
Case

Desktop Data, Inc. (A)

By: Lynda M. Applegate and Melissa Dailey

Keywords: Information Technology Industry

June 2022
Case

Akervall Technologies: Leading Through Crisis

By: Lynda M. Applegate and Ariel Beck

April 2022 (Revised August 2024)
Case

Andonix: Building Businesses in Turbulent Times

By: Lynda M. Applegate and Ankita Panda

February 2018
Teaching Plan

Entrepreneurship for All

By: Lynda M. Applegate and Julia Kelley

Teaching Note for HBS No. 818-007. View Details

November 1995
Teaching Note

PepsiCo: A View from the Corporate Office TN

By: Lynda M. Applegate and Sarah Gant

Teaching Note for (9-694-078). View Details

Keywords: Food and Beverage Industry

September 1995 (Revised September 1996)
Case

Symantec: Redefining the Information Infrastructure

By: Lynda M. Applegate and Carin-Isabel Knoop

Keywords: Information Management; Infrastructure; Information Technology Industry

February 1995 (Revised October 1995)
Case

Doing Business in a Distributed World: Clients, Servers, and the Stuff in Between

By: Lynda M. Applegate and Geoffrey Bock

Examines business computing as it is evolving in the 1990s. Compares the highly centralized and tightly controlled systems of the past with today's flexible, networked, client/server technology. Serves as an introduction to client/server terminology and technology. View Details

Keywords: Information Infrastructure; Information Technology; Performance Improvement; Transformation; Technological Innovation; Business Strategy; Adoption; Information Technology Industry