Publications

August 2004 (Revised September 2005)
Case

Canyon Ranch

By: Lynda M. Applegate and Gabriele Piccoli

How should Canyon Ranch leverage its uniqueness in the face of increasing competition and an entrenched customer definition of the firm? The firm is attempting to create demand for return visits and foster the customization and personalization of the Canyon Ranch... View Details

Keywords: Customer Relationship Management; Information Technology; Growth and Development Strategy; Competitive Strategy; Experience and Expertise; Analytics and Data Science; Customization and Personalization

July 2003 (Revised August 2003)
Case

Global Healthcare Exchange

By: Lynda M. Applegate and Jamie Ladge

Founded in March 2000 at the height of the dot-com bubble, Global Healthcare Exchange (GHX) was one of 90 online marketplaces in the health care industry. The company's founders were among the largest suppliers in the industry, including Johnson & Johnson, GE Medical,... View Details

Keywords: Mergers and Acquisitions; Entrepreneurship; Price; Leadership; Growth and Development Strategy; Supply and Industry; Organizational Design; Expansion; Internet and the Web; Valuation; Health Industry

September 2002
Teaching Note

Joe Smith's Closing Analysis (A,B,&C) (TN)

By: Rakesh Khurana and Lynda M. Applegate

Teaching Note for (9-803-046), (9-803-047), and (9-803-048). View Details

October 2002 (Revised February 2003)
Case

Joe Smith's Closing Analysis (B)

By: Lynda M. Applegate and Rakesh Khurana

Supplements the (A) case. View Details

December 2000
Background Note

Intellectual Asset Valuation

By: Lynda M. Applegate and Gavin Clarkson

Discusses the shortcomings of the current "rules of thumb" for intellectual asset valuation in the context of intellectual property licensing transactions. As an alternative to the present scheme, this note proposes quantitative methods for such valuations in order to... View Details

Keywords: Valuation; Intellectual Property

February 2000
Case

Bluemercury: Leveraging the Click and Mortar Business Model

By: Lynda M. Applegate and Karen Barone

Keywords: Business Model

Find at Harvard

1 Apr 2001
Conference Presentation

Knowledge Sharing Practices and Technology Use Norms in Dispersed Development Teams

By: Deborah Soule and Lynda M. Applegate

Keywords: Knowledge Sharing; Information Technology; Management Practices and Processes; Knowledge Use and Leverage

07 Aug 2012
First Look

First Look: August 7

edited by Roderick M. Kramer and Todd L. Pittinsky. Oxford University Press, 2012 Abstract An abstract is unavailable at this time. Publisher's Link:... View Details

Keywords: Sean Silverthorne

December 1995 (Revised February 2006)
Teaching Note

Open Market, Inc.: Managing in a Turbulent Environment TN

By: Lynda M. Applegate and Janis Lee Gogan

Teaching Note for (9-196-097). View Details

December 2012
Supplement

Home Essentials: Building a Global Service Business with Local Operations (CW)

By: Lynda M. Applegate and William R. Kerr

March 1993 (Revised September 1995)
Case

Chemical Bank: Technology Support for Cooperative Work

By: Lynda M. Applegate and Donna B. Stoddard

Describes the organization and IT environment that Bruce Hasenyager found when he arrived at Chemical Bank. Goes on to explain his decision for implementing Lotus Notes as an "indispensable" management tool. Software is available: Order No. 9-196-701 (Windows version)... View Details

Keywords: Organizations; Decision Making; Decisions; Management Style; Management Analysis, Tools, and Techniques; Applications and Software; Information Technology; Information; Information Management; Technology Industry

April 2007 (Revised March 2018)
Case

M-TRONICS (A)

By: Joseph L. Bower and Lynda M. Applegate

The new CEO of a small manufacturing firm pursues growth through the launch of Entrepreneurial Subsidiaries. While the firm grows revenues from $600 million to over $2 billion in 10 years, problems surface as the subsidiaries are integrated into the established... View Details

Keywords: Business Subsidiaries; Business Model; Corporate Entrepreneurship; Growth and Development Strategy; Integration

March 1988 (Revised September 1995)
Case

Xerox Corp.: Leadership of the Information Technology Function (A)

By: Lynda M. Applegate and Donna B. Stoddard

Keywords: Leadership; Information Technology; Information Technology Industry

Find at Harvard

October 2002 (Revised February 2003)
Case

Administrative Data Project (B)

By: Lynda M. Applegate and Donald E. Heller

Supplements the (A) case. View Details

Keywords: Education Industry

February 2000 (Revised April 2003)
Case

InSite Marketing Technology (B)

By: Lynda M. Applegate and Genevieve J.S. Feraud

Provides students an example of partnerships/acquisitions that allow delivery of packaged solutions to customers in the electronic commerce space. View Details

Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Customer Satisfaction; Entrepreneurship; Partners and Partnerships; Strategy; Business Strategy; Web Services Industry