Publications

January 2011
Case

Clean Edge Razor: Splitting Hairs in Product Positioning

By: John A. Quelch and Heather Beckham

After three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to... View Details

Keywords: Project Management; Interdepartmental Relations; Organizational Change; Organizational Change and Adaptation; Leadership; Conflict Management; Product Positioning; Marketing Strategy; Relationships; Product Development; Consumer Products Industry; Beauty and Cosmetics Industry

September 2014 (Revised February 2015)
Case

Pfizer and AstraZeneca: Marketing an Acquisition (A)

By: John A. Quelch and James Weber

In 2014, Pfizer proposed a friendly acquisition of AstraZeneca, but the AstraZeneca board resisted over price and strategy concerns. Was this good for pharmaceutical consumers? Pfizer, like pharmaceutical companies in general, faced difficulties in growing sales due to... View Details

Keywords: Health Care Policy; Mergers And Acquisitions; Marketing; Government Relations; Crisis Management; Decision Making; Growth and Development; Management; Markets; Strategy; Pharmaceutical Industry; United Kingdom; United States

August 1998 (Revised August 2002)
Case

MicroFridge: The Concept

By: John A. Deighton

Robert Bennett, who has a Master's degree in engineering, wants to exploit his idea to combine a refrigerator, freezer, and 500-watt microwave into an 87-pound, 4-foot-high appliance to sell to college students. Bennett must decide which markets to serve, which... View Details

Keywords: Marketing Strategy; Decision Choices and Conditions; Leadership Style; Sales; Product Development; Competitive Strategy; Partners and Partnerships; Demand and Consumers; Consumer Products Industry

Web

Health Care - Faculty & Research

evolve its offerings so that they appeal to radiologists and cardiologists, the largest purchasers of ultrasound systems. March 2014 (Revised December 2014) Case Vision 2020: Takeda and the Vaccine Business By: John View Details

Web

Faculty & Research | Social Enterprise | Harvard Business School

Shawn A. Cole John G. McLean Professor of Business Administration Faculty Lynda M. Applegate Sarofim-Rock Professor of Business Administration, Emerita Julie Battilana Joseph C. Wilson Professor of Business... View Details

Web

Faculty & Research - Race, Gender & Equity

career outcomes and experiences of alumni. Faculty Lynda M. Applegate Jill J. Avery Julie Battilana Max H. Bazerman Anke Becker John Beshears Edward H. Chang Katherine B. Coffman Robin J. Ely Alexandra C. Feldberg Sara L. Fleiss Frances... View Details

May 2015 (Revised September 2015)
Case

Philips Healthcare: Marketing the HealthSuite Digital Platform

By: John A. Quelch and Margaret L. Rodriguez

In June 2014, leading healthcare and consumer technology company, Royal Philips ("Philips"), announced its HealthSuite Digital Platform to house healthcare data and enable applications used by physicians and patients. Philips had strong equity in the healthcare... View Details

Keywords: Health; Healthcare; Digital; Platform; Ecosystem; Health Care and Treatment; Technological Innovation; Information Technology; Product Development; Applications and Software; Digital Platforms; Health Industry; Medical Devices and Supplies Industry; Netherlands; United States

Web

Resources - Christensen Center for Teaching & Learning

Press Teaching and the Case Method (3rd Ed) by C.R. Christensen, L.B. Barnes & A. Hansen This is a book of cases used in the development of Case Teachers. 01 JUL 1992 Harvard Business School Press Education... View Details

Web

HBS - The year in Review

Frank, Jaume Plensa, John Safer, and Joel Shapiro in the School’s permanent collection. Pictured: Wind Sculpture (SG) V, 2019, by Yinka Shonibare CBE RA. Stainless steel armature with hand painted glass... View Details

March 2019
Case

Wattpad

By: John Deighton and Leora Kornfeld

How to run a platform to match four million writers of stories to 75 million readers? Use data science. Make money by doing deals with television and filmmakers and book publishers. The case describes the challenges of matching readers to stories and of helping writers... View Details

March 1991 (Revised June 1993)
Case

Chevron Corp.: Corporate Image Advertising

By: John A. Quelch

Describes a series of advertising research studies conducted by Chevron to monitor the effectiveness of its corporate advertising. Specific research approaches covered include the McCollum-Spielman and Communications Techniques. The Vals Typology developed by Stanford... View Details

Keywords: Surveys; Multinational Firms and Management; Research; Advertising; Brands and Branding; Energy Industry; United States

Web

Leadership Fellows | Social Enterprise | Harvard Business School

The Leadership Fellows program offers nonprofit and public sector organizations the opportunity to leverage the experience, energy, and analytical skills of MBAs for one year. In addition to the salary provided by the organization, HBS... View Details

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Biography - Institute For Strategy And Competitiveness

His research has received numerous awards, and he is the most cited scholar today in economics and business. While Michael Porter is at the core a scholar, his work has achieved remarkable acceptance by practitioners across multiple... View Details

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Leadership - Faculty & Research

Paul Lawrence and Jay Lorsch on organizational integration , sparked the field of Organizational Behavior. Early work by Michael Beer on leading organizational change , Rosabeth Kanter on innovation for productivity , View Details

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Alumni - Global

between fiction and finance. Re: Michael Kim (MBA 1990); By: Julia Hanna; photographs by Jun Michael Park 01 Mar 2024 HBS Alumni Bulletin Turning Point: Eternal Returns Re: Louisa Wong (MBA 1981); Leonard A.... View Details

Web

Healthy Outcomes - Managing the Future of Work

Stacey Vanek Smith & Cardiff Garcia 24 Dec 2018 | The Indicator William Kerr on ‘The Gift of Global Talent’ James Pethokoukis 21 Dec 2018 | AEI: Political Economy The Global HR Challenge William R. Kerr 18 Dec 2018 | HR.com The Innovation Engine View Details

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HBR Classics - Alumni

A. Heifetz and Marty Linsky Cracking the Code of Change , Michael Beer and Nitin Nohria Leading Change - Why Transformation Efforts Fail , John P. Kotter Tipping Point Leadership , W. Chan Kim and Renee... View Details

June 1999 (Revised December 2003)
Case

Snapple

By: John A. Deighton

Tells the story of Snapple's rise and fall, and poses the question "Can it recover?" Many soft-drink brands flourished in the 1980s serving New York's Yuppies, but only Snapple made the big time. It went from local to national success and was poised to go international... View Details

Keywords: Strategic Planning; Industry Growth; Failure; Brands and Branding; Food and Beverage Industry

November 2010
Supplement

Hikma Pharmaceuticals (B)

By: John A. Quelch

By 2009, Hikma Pharmaceuticals operated 13 manufacturing plants in 8 countries of which 5 were approved by the U.S. Food and Drug Administration. Hikma tracked its sales revenues over the period to show where the largest contributors were from. View Details

Keywords: Strategy; Knowledge Use and Leverage; Sales; Pharmaceutical Industry