Publications

Compilation of commercials for six marketing case studies included in the book Ethics in Marketing by N. Smith and J.A. Quelch, published by Richard D. Irwin, Homewood, IL. View Details

Keywords: Marketing Communications; Advertising

January 2011
Case

Clean Edge Razor: Splitting Hairs in Product Positioning

By: John A. Quelch and Heather Beckham

After three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to... View Details

Keywords: Project Management; Interdepartmental Relations; Organizational Change; Organizational Change and Adaptation; Leadership; Conflict Management; Product Positioning; Marketing Strategy; Relationships; Product Development; Consumer Products Industry; Beauty and Cosmetics Industry

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Student Journey - Entrepreneurship

as EC) New Venture Competition — Student Business Track and Student Social Enterprise Track President’s Innovation Challenge Harvard College i3 Innovation Challenge — organized by the Harvard John View Details

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AASU50 - Alumni

Henderson, Jr., MBA 1991 LaDetra J. White, MBA 1992 Kenneth H. Fearn, Jr., MBA 1993 Valerie S. Grant, MBA 1994 Kimberly Corbin, MBA 1995 Jill Pemberton, MBA 1996 Beverly J. Anderson, MBA 1997 Lisa Skeete Tatum, MBA 1998 Brickson E. Diamond, MBA 1999 View Details

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HBS - The year in Review

recognized by MBA students for their excellence and dedication with Faculty Teaching Award honors. Tony Mayo, Sophus Reinert, and Charlotte Robertson were acknowledged for their profound impact within and outside of the required... View Details

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Resources - Christensen Center for Teaching & Learning

Press Teaching and the Case Method (3rd Ed) by C.R. Christensen, L.B. Barnes & A. Hansen This is a book of cases used in the development of Case Teachers. 01 JUL 1992 Harvard Business School Press Education... View Details

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Human Behavior & Decision-Making - Faculty & Research

that implicitly activating the construct of time, rather than money, leads individuals to behave more ethically by cheating less. We further found that priming time reduces cheating by making people reflect... View Details

March 1991 (Revised June 1993)
Case

Chevron Corp.: Corporate Image Advertising

Describes a series of advertising research studies conducted by Chevron to monitor the effectiveness of its corporate advertising. Specific research approaches covered include the McCollum-Spielman and Communications Techniques. The Vals Typology developed by Stanford... View Details

Keywords: Surveys; Multinational Firms and Management; Research; Advertising; Brands and Branding; Energy Industry; United States

November 2010
Supplement

Hikma Pharmaceuticals (B)

By 2009, Hikma Pharmaceuticals operated 13 manufacturing plants in 8 countries of which 5 were approved by the U.S. Food and Drug Administration. Hikma tracked its sales revenues over the period to show where the largest contributors were from. View Details

Keywords: Strategy; Knowledge Use and Leverage; Sales; Pharmaceutical Industry

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Winners & Runners-Up | New Venture Competition

screening test for lung cancer. Getaway Jon Staff (MBA 2016) Peter Davis Aaron Vomberg Sarah Ruehlow Business Track Runner-Up Getaway designs tiny houses, places them on beautiful rural land and rents them out View Details

March 2012 (Revised September 2014)
Case

Clarks at a Crossroads (A)

By: John A. Davis and Suzanne Stroh

Clarks at a Crossroads (A) describes how this venerable British shoe company falls behind its competition and into financial trouble. The case ends with a pivotal vote by shareholders on whether to sell this family company. View Details

March 2007 (Revised October 2007)
Module Note

Negotiating Effectively in Family Business Systems

By: Deepak Malhotra and John A. Davis

Explores how families in business can apply five principles of negotiation that are used effectively by non-family members. The distinctive characteristics of family relationships and of family business systems--which affect the use of these principles--are described. View Details

Keywords: Family Business; Negotiation; Family Ownership

August 1993
Case

Nestle S.A.: International Marketing (B)

Describes organization changes announced by Nestle's chariman in 1991 and updates the description of Nestle's marketing organization. View Details

Keywords: Organizational Change and Adaptation; Marketing Strategy; Organizational Structure; Globalization; Consumer Products Industry; Food and Beverage Industry; Switzerland

June 24, 2016
Other Article

Why Brexit Is a Big Deal

The consequences of yesterday's vote by the British people to leave the European Union will be far-reaching, but there is no reason for global markets to panic.
Brexit is a vote against the European Union. Once heralded as the engine of a one-for-all and... View Details

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Faculty & Researchers - Managing the Future of Work

de Chalendar. Managing Talent Pipelines in the Future of Work , Harvard Business School case, 2019. With William R. Kerr, Manjari Raman and Carl Kreitzberg. The Caring Company: How Employers Can Cut Costs And Boost Productivity By Helping... View Details

July 1996 (Revised January 1997)
Case

Northwest Airlines: Strategic Alliance and Strategic Position--May 1996

By: Leonard A. Schlesinger and Davis Dyer

Describes the strategic position of Northwest Airlines in 1996 and discusses its financial rebound and changes and improvements since the 1993 restructuring agreement. Describes the company's new strategy and its management of principal strategic assets, focusing at... View Details

Keywords: Air Transportation; Restructuring; Alliances; Competitive Strategy; Government Administration; Cooperation; Business Strategy; Air Transportation Industry; United States; Netherlands