Publications

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16 Apr 2024
News

Netflix Enters Its Dan Lin (MBA 1999) Era

Dan Lin arrives at the Netflix's AVATAR: THE LAST AIRBENDER World Premiere held at the Egyptian Theatre in Los Angeles, CA on Thursday, February 15, 2024. (Photo By Sthanlee B. Mirador/Sipa USA)(Sipa via AP Images) The Hollywood Reporter recently published a profile of... View Details

February 2025
Article

Deep Responsibility, SDGs, and Asia: A Historical Perspective

By: Geoffrey Jones

Although it was only in 2015 the 17 SDGs were adopted by UN Member States, many of the underlying ideas can be found in the strategies of some businesses going back to the nineteenth century. Asia was the home of many of the most advanced concepts of business... View Details

Keywords: ESG; Multinational Corporation; Sustainability; Corporate Social Responsibility and Impact; Multinational Firms and Management; Corporate Governance; Leadership; Asia

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April 2011 (Revised September 2011)
Case

Willy Jacobsohn and Beiersdorf: Managing Expropriation and Anti-Semitism

By: Geoffrey G. Jones and Christina Lubinski

This case examines the management of home and host country risk by Beiersdorf during the interwar years. It can be used both in business history courses and more generally to teach political risk management by multinational corporations. Beiersdorf, a German personal... View Details

Keywords: Risk Management; War; Business History; Multinational Firms and Management; Global Strategy; Ownership; Government and Politics; Business and Government Relations; Consumer Products Industry; Germany

Web

General Management Curriculum - Faculty & Research

Energy Dustin Tingley Spring 2026 Q4 1.5 Entrepreneurship and Global Capitalism (also listed under Business, Government & the International Economy and Entrepreneurial Management) Geoffrey Jones Fall 2025... View Details

2017
Working Paper

International Business and Emerging Markets: A Long-Run Perspective

By: Geoffrey Jones

This working paper explores long-run patterns in the strategies of international business in developing countries. There was a massive wave of Western multinational investment in the developing world during the first wave of globalization before the 1920s. The... View Details

Keywords: Multinational Firms and Management; Developing Countries and Economies; History; Emerging Markets; Problems and Challenges

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Web

Entrepreneurship - Faculty & Research

Product–Market Fit in the Age of AI . Damn Gravity Media, 2025. More Publications Faculty William R. Kerr Lynda M. Applegate William A. Sahlman Thomas R. Eisenmann Geoffrey G. Jones Myra M. Hart Rosabeth M.... View Details

05 Nov 2019
News

Learning from a Different Past

Web

Faculty & Research - Entrepreneurship

Using financial account data linking small businesses to their owner households, we examine how business owners’ consumption responded to changes in business revenues during the COVID-19 crisis. In the first two months following the National Emergency, business... View Details

November 2018
Teaching Plan

Coco Chanel: From Fashion Icon to Nazi Agent

By: Geoffrey Jones and Emily Grandjean

Teaching Note for HBS No. 318-139. View Details

Web

Our Curriculum - Business History

the United States offers students a comparative point of reference for considering business strategy as well as economic and social change across time and national boundaries. Course syllabus Entrepreneurship and Global Capitalism Taught View Details

January 2022 (Revised March 2022)
Technical Note

Deglobalization and Alternative Futures

By: Geoffrey Jones and Valeria Giacomin

This note reviews the evidence that the world is undergoing an era of de-globalization. It shows that available metrics show some support for this theory. However there is also evidence that what is happening might be better described as regionalization. The nature of... View Details

Keywords: Global Business; Regional Economic Activity: Growth, Development, Environmental Issues, And Changes; Populism; Geopolitics; Business History; Globalization; Change; Financial Crisis; China

March 2014
Case

Jurlique: Globalizing Beauty from Nature and Science

By: Geoffrey Jones and Andrew Spadafora

Considers the marketing and strategic challenges faced by natural beauty brands using the case of Australian-based Jurlique, which was acquired by Pola of Japan in 2011. The case opens two years later in July 2013 when Sam McKay, the chief executive officer, on a visit... View Details

Keywords: Australia; China; Environmental Strategies; Green Business; Marketing; Entrepreneurship; Globalization; Beauty and Cosmetics Industry; China; Australia; United States

June 2018 (Revised July 2023)
Case

John Chambers, Cisco, and China: Upgrading a Golden Shield

By: Geoffrey Jones and Emily Grandjean

This case examines the role of Cisco led by John Chambers in facilitating web filtering in China. It begins by tracing the origins of Cisco as a pioneer of networking equipment. John Chambers, who had worked as a sales manager at IBM and Wang Laboratories, joined Cisco... View Details

Keywords: Cisco; Internet and the Web; Governance Controls; Ethics; Rights; Corporate Social Responsibility and Impact; Technology Industry; China

01 Sep 2023
News

Global Outposts Expand HBS’s Intellectual Footprint

Since taking over as CEO of Tata Steel in 2013, T. V. Narendran had sought to transform India’s oldest steel manufacturing firm to ready it for a rapidly evolving business world. He instilled financial discipline, acquired new businesses, and launched digital... View Details

Keywords: Jennifer Gillespie

Web

Skydeck - Alumni

(MBA 1993) Soldier On Newport News Mayor Phillip Jones (MPA/MBA 2021) , a Marine Corps veteran, on managing through a school shooting crisis—and what it takes to turn around a city Skydeck Voices: The Most Important Person I Met at HBS... View Details

07 Jul 2009
Research Event

Business Summit: Historical Roots of Globalization

Editor's Note: This is a summary of an HBS Business Summit presentation. View a full summary and video of the event on the HBS Centennial Web site linked below. Date of Event: October 13, 2008 Moderator: Geoffrey Jones, HBS faculty... View Details

Keywords: Re: Multiple Faculty

Web

Faculty - Creating Emerging Markets

Faculty Project Coordinator Geoffrey G. Jones Isidor Straus Professor of Business History Research Interests : business history , international business , entrepreneurship , environment , globalization... View Details

Web

Social Enterprise - Faculty & Research

Change By: Ann-Kristin Bergquist and Geoffrey Jones 2025 | Chapter | Faculty Research This chapter explores when and why private regulatory governance systems became the primary form of global environmental... View Details

2010
Chapter

Business Groups in Historical Perspectives

By: Geoffrey Jones and Asli M. Colpan

Business groups-collections of legally independent firms interconnected by multiple economic and social linkages that exhibit widely diversified product portfolios-are viewed as the prototypical large-enterprise form in contemporary emerging economies. By exploring the... View Details

Keywords: Business History; Management Skills; Emerging Markets; Alliances; Groups and Teams; Competitive Advantage; Great Britain