by David B. Yoffie - Publications - Faculty & Research

As import penetration into the American footwear market reached 81% in 1986, B-W Footwear, along with all of its American competitors, was struggling. Supply lines were deteriorating, retailers and importers were gaining power, and the government had rejected two... View Details

Keywords: Competitive Strategy; Management; Globalization; Government and Politics; Business Strategy; Trade; Apparel and Accessories Industry; United States

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October 1986 (Revised March 1989)
Case

North American Telecom International

By: David B. Yoffie and John J. Coleman

Keywords: Telecommunications Industry

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August 1986 (Revised June 1987)
Case

Lotus Development Corporation: Entering International Markets

By: David B. Yoffie and John J. Coleman

Lotus 1-2-3 exploded on the American market in the spring of 1983. Nine months later Jim Manzi, vice president of marketing, hired Chuck Digate to develop an international strategy for Lotus. Case explores Lotus' rapid rise to the top of the software market in the... View Details

Keywords: Market Entry and Exit; Applications and Software; Global Strategy; Management Teams; Information Technology Industry; United States

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July 1986 (Revised August 1987)
Background Note

Note on Comparative Advantage

By: David B. Yoffie and John J. Coleman

Discusses David Ricardo's theory of comparative advantage and the refinement of his model developed by Eli Heckscher and Bertil Ohlin. Presents several criticisms of the Heckscher-Ohlin theory, including Wassily Leontief's empirical demonstration that the nature of... View Details

Keywords: Business Model; Forecasting and Prediction; Macroeconomics; Trade; Theory

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July 1986 (Revised April 1989)
Background Note

Note on Sources of Comparative Advantage

By: David B. Yoffie and John J. Coleman

After Eli Heckscher and Bertil Ohlin's propositions about the sources of comparative advantage were empirically challenged by Wassily Leontief, scholars set out to explain the "Leontief paradox" by developing alternative theories on the sources of comparative... View Details

Keywords: Competitive Advantage

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