Publications

Educators

July 2010
Teaching Note

Xanadu on Broadway

Teaching Note for 508062. View Details

Keywords: Leadership; Film Entertainment; Decision Choices and Conditions; Failure; Motion Pictures and Video Industry

May 2010
Lecture

Competing in Global Markets: Lessons from the World of Football

Keywords: Markets; Global Range; Learning; Sports

June 2009 (Revised March 2011)
Module Note

The Creative Industries: Managing Products and Product Portfolios

This module note examines the way in which professional content producers in the creative industries approach product and product portfolio management, and explores the underlying reasons for their strategies. View Details

Keywords: Entertainment; Management Practices and Processes; Marketing; Product Development; Production; Creativity

Nov 2009 - Nov 2009
Keynote Speech

How Digital Technology is Changing the Media Industry

Keywords: Information Technology; Change; Media and Broadcasting Industry

27 Jul 2008
Conference Presentation

Curriculum 2.0

Keywords: Curriculum and Courses

Jun 2008
Conference Presentation

The Impact of (Legal) Digital Distribution on Music Sales: Who Benefits?

Keywords: Law; Internet and the Web; Sales; Arts

September 2005
Article

How Markets Help Marketers

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07 Jul 2015
News

Can Artists and Labels Change Behavior With Technology?

03 Oct 2014
News

Beyonce Is Focus of Harvard Business Case Study

07 Oct 2013
News

The case for blockbusters

02 Jun 2017
News

Oh, that’s why Shakira is in Boston

Teaching Interest

The Business of Entertainment, Media, and Sports (Executive Education)

In the business of entertainment, digital technologies are dramatically disrupting the way products are developed, marketed, and distributed. As a result of this paradigm shift, entertainment executives and content producers are challenged to effectively allocate... View Details

28 Sep 2010
First Look

First Look: September 28, 2010

Review (forthcoming) Abstract Companies in Victorian Britain operated in a laissez-faire legal environment from the perspective of outside investors, implying that such investors were not protected by the legal system. This article seeks... View Details

Keywords: Sean Silverthorne

Teaching Interest

Crossover into Business (for Professional Athletes)

Designed to help professional athletes be better prepared for business activities during and after their active sports careers, this program matches each athlete with a pair of student mentors so athletes can learn business fundamentals in a customized and flexible... View Details

January 2020
Teaching Plan

Nike: Changing the Sneakers Game (Video Playlist)

Teaching Note for HBS No. 519-039. View Details

January 2015
Case

Burberry in 2014

In February 2014, Burberry's chief executive officer Angela Ahrendts is preparing to hand the reins of the English luxury fashion company to chief creative officer Christopher Bailey. Under their partnership, in place since 2006, Burberry's revenues have tripled to... View Details

Keywords: Management Succession; Luxury; Product Marketing; Brands and Branding; Manufacturing Industry; Fashion Industry; Great Britain

Educators

October 2014 (Revised December 2016)
Case

NBCUniversal

In September 2014, Stephen Burke, chief executive officer at media and entertainment company NBCUniversal, has to decide between possible priorities for the company's 'Project Symphony,' guaranteeing the winners a high level of visibility and support across the media... View Details

Keywords: Business Conglomerates; Film Entertainment; Product Marketing; Entertainment and Recreation Industry; Media and Broadcasting Industry

Educators