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- News (136)
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- Faculty Publications (223)
Show Results For
- All HBS Web
(489)
- People (1)
- News (136)
- Research (295)
- Multimedia (17)
- Faculty Publications (223)
- July 2010
- Teaching Note
Xanadu on Broadway
By: Anita Elberse
Teaching Note for 508062. View Details
- June 2009 (Revised March 2011)
- Module Note
The Creative Industries: Managing Products and Product Portfolios
By: Anita Elberse
This module note examines the way in which professional content producers in the creative industries approach product and product portfolio management, and explores the underlying reasons for their strategies. View Details
Keywords: Entertainment; Management Practices and Processes; Marketing; Product Development; Production; Creativity
Elberse, Anita. "The Creative Industries: Managing Products and Product Portfolios." Harvard Business School Module Note 509-077, June 2009. (Revised March 2011.)
- Nov 2009 - Nov 2009
- Keynote Speech
How Digital Technology is Changing the Media Industry
By: Anita Elberse
- 27 Jul 2008
- Conference Presentation
Curriculum 2.0
By: Anita Elberse
Keywords: Curriculum and Courses
- Jun 2008
- Conference Presentation
The Impact of (Legal) Digital Distribution on Music Sales: Who Benefits?
By: Anita Elberse
- September 2005
- Article
How Markets Help Marketers
By: Anita Elberse
Elberse, Anita. "How Markets Help Marketers." Harvard Business Review 83, no. 9 (September 2005): 32–34.
- 07 Jul 2015
- News
Can Artists and Labels Change Behavior With Technology?
- 03 Oct 2014
- News
Beyonce Is Focus of Harvard Business Case Study
- 07 Oct 2013
- News
The case for blockbusters
- 02 Jun 2017
- News
Oh, that’s why Shakira is in Boston
- Research Summary
Research Focus
By: Anita Elberse
My research focuses on "creative industries," defined as industries that supply goods that we commonly associate with artistic, cultural, or entertainment value -- including book and magazine publishing, film, music, television, video games, the performing... View Details
- March 2017
- Teaching Note
MRC's House of Cards
By: Anita Elberse
Teaching Note for HBS No. 515-003. View Details
- February 2017
- Teaching Note
The Walt Disney Studios
By: Anita Elberse
Teaching Note for HBS No. 516-105. View Details
- October 28, 2013
- Other Article
How the Competition for Superstar Endorsers is Changing the Sports Business
By: Anita Elberse
Elberse, Anita. "How the Competition for Superstar Endorsers is Changing the Sports Business." SportsBusiness Journal (October 28, 2013), 14.
- Other Article
The Hidden Truth About Hits
By: Anita Elberse
Elberse, Anita. "The Hidden Truth About Hits." Variety (October 11, 2013).