by Anita Elberse - Publications - Faculty & Research

Teaching Interest

Crossover into Business (for Professional Athletes)

Designed to help professional athletes be better prepared for business activities during and after their active sports careers, this program matches each athlete with a pair of student mentors so athletes can learn business fundamentals in a customized and flexible... View Details

January 2025
Case

Real Madrid Club de Fútbol

By: Anita Elberse, Juan Pasquín and Íñigo Pasquín

On June 1, 2024, Spanish soccer club Real Madrid captures its fifteenth Champions League title—more than double the tally of the nearest competitor. Under Florentino Pérez’s leadership, the club has now won six of the last eleven UEFA Champions League titles, and has... View Details

Keywords: Sports; Soccer; Football; Entertainment; Media; Talent Management; Superstars; Marketing; Strategy; General Management

Citation

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01 Sep 2013
News

Faculty Books

policymakers and the public on how capture can be mitigated and the public interest protected. Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment by Anita View Details

Keywords: Publishing Industries (except Internet); Information; Colleges, Universities, and Professional Schools; Educational Services

26 Jun 2007
First Look

First Look: June 26, 2007

Investigation Using a Simulated Market Authors:Anita Elberse and Bharat Anand Periodical:Information Economics and Policy (forthcoming). Special issue on "Economics of the Media," edited by Joel... View Details

Keywords: Martha Lagace

18 Apr 2019
Blog Post

Evolution in Entertainment: A Recap of the 2019 Entertainment & Media Conference

ByteDance, F1, Audible, CNN, ABC, HBO, WME, Fox, Lionsgate, Netflix, Hemisphere Capital, and MRC built on each others’ thoughts in answering moderator and student questions. Professors Henry McGee and Professor Anita View Details

Keywords: Entertainment / Media / Sports

28 Sep 2010
First Look

First Look: September 28, 2010

Review (forthcoming) Abstract Companies in Victorian Britain operated in a laissez-faire legal environment from the perspective of outside investors, implying that such investors were not protected by the legal system. This article seeks... View Details

Keywords: Sean Silverthorne

Research Summary

Research Focus

By: Anita Elberse

My research focuses on "creative industries," defined as industries that supply goods that we commonly associate with artistic, cultural, or entertainment value -- including book and magazine publishing, film, music, television, video games, the performing... View Details