broadcasting - Publications - Faculty & Research

Steven Spielberg

Spielberg is a prolific director and producer who greatly influenced the manner in which films are created, marketed, and distributed over the last few decades of the twentieth century. Noted for his exceptional use of special effects and big budget productions,... View Details

Keywords: Entertainment & Broadcast Media

Michael R. Bloomberg

Through the development of a proprietary computer system, Bloomberg built one of the most successful financial news, information and analysis services in the country. Competing against stalwarts like Dow Jones and Reuters, Bloomberg effectively infiltrated Wall Street... View Details

Keywords: Entertainment & Broadcast Media

L. Lowry Mays

Beginning with one small radio station in 1972, Mays went on to create a massive media empire under the name Clear Channel Communications. Mays was particularly aggressive in acquiring new entities as deregulation spread to the radio and telecommunications industries.... View Details

Keywords: Entertainment & Broadcast Media

George W. Lucas

Lucas has produced and directed some of the most successful films in history including the Star Wars Trilogy and the Indiana Jones series. Through his Industrial Light and Magic subsidiary, he has pioneered some of the most dramatic digital special effects on screen.... View Details

Keywords: Entertainment & Broadcast Media

Robert L. Johnson

Johnson created the first and only cable television station with programming for and about black Americans. Though he struggled to gain a subscriber base in the early eighties, Johnson persevered and built a viable enterprise. When he took the company public in 1991,... View Details

Keywords: Entertainment & Broadcast Media

Samuel Goldwyn

Goldwyn is recognized worldwide as one of the most significant single individuals in the history of the motion picture industry. Goldwyn became Hollywood's pre-eminent independent filmmaker producing a body of work, which included 80 films. In 1947, Goldwyn made “The... View Details

Keywords: Entertainment & Broadcast Media

01 Mar 2004
News

The Weather Channel Forecast: Challenges Ahead

2f1f4a24430fe040f37c6d7564258142 Viewers love The Weather Channel, giving its president and CEO, Bill Burke (MBA ’92), an enviable edge over many of his counterparts in the notoriously fickle business of cable network programming. On average, more than 21 million... View Details

Keywords: Broadcasting (except Internet); Broadcasting (except Internet)

01 Dec 2003
News

Acing Reality

e26ab6ec3e322e740f082ee4c18d618b Reality television is not exactly the place you’d picture catching a glimpse of a former classmate, but those in the HBS Class of 1997 were treated to a reunion last summer when Willis C. (“Chip”) Arndt (MBA ’97) and his partner,... View Details

Keywords: Broadcasting (except Internet); Broadcasting (except Internet)

16 Nov 2010
News

An Alumna Who "Rocks"

Keywords: Broadcasting (except Internet); Broadcasting (except Internet)

04 Sep 2019
News

Giving Live Sports Another Dimension

Smart Venues “There’s long been this tension between the experience of live sports in a venue versus the comfort of watching on TV at home. And broadcasts have improved dramatically. So now stadium-goers are increasingly expecting their... View Details

01 Dec 2015
News

Snapping Up Voters

cell-phone screen. “One way that 2016 will be different from 2012 is campaigns and super PACs will devote more resources to content production for digital,” says Saliterman. While most digital-first politicos trash the passive nature of View Details

Keywords: Sasha Issenberg

23 May 2016
Research & Ideas

A Little Understanding Motivates Copyright Abusers to Pay Up

Obtaining an image from the Internet is as easy as right-clicking and downloading. We’ve all done it—or, ahem, know someone who has. We rarely think about who created these images or whether we have the rights to use them. This leaves the owners of those images with a... View Details

Keywords: by Michael Blanding; Media & Broadcasting; Media & Broadcasting

29 Jan 2013
Research & Ideas

Creating the Perfect Super Bowl Ad

Super Bowl Sunday is sure to bring the usual barrage of clever soda, beer, and car ads featuring everyone from Vegas showgirls selling Coca-Cola to pop celebrity Psy charming us to buy pistachios Gangnam-style. But at a whopping $3.7 million per 30-second spot, perhaps... View Details

Keywords: by Kim Girard; Media & Broadcasting; Media & Broadcasting

September 2021 (Revised December 2021)
Case

STARZPLAY: Shooting for the Stars

By: Elie Ofek, Marco Bertini and Alpana Thapar

In mid-2021, Maaz Sheikh, cofounder and CEO of STARZPLAY, a Dubai-based subscription video on demand (SVOD) provider that catered to the Middle East and North Africa region, was wrestling with how to find the right balance between continued subscriber growth and... View Details

Citation

Educators

Purchase

September 2021 (Revised March 2022)
Case

Katie Couric Media: Landing the First Client

By: N. Louis Shipley and William R. Kerr

In May 2018, celebrated journalist Katie Couric and her husband, John Molner, had recently launched a full-service media firm called Katie Couric Media (KCM). Couric treasured the opportunity to address important social issues like gender equality, environmental... View Details

Keywords: Customer Acquisition; Subscription Model; Entrepreneurship; Business Startups; Media; Customers; Acquisition; Social Issues; Brands and Branding; Media and Broadcasting Industry

Citation

Educators

Purchase

1997
Chapter

Alliance Clusters in Multimedia: Safety Net or Entanglement?

By: D. A. Leonard and C. Gomes-Casseres

Keywords: Alliances; Media; Media and Broadcasting Industry

Citation

May 2021
Case

Roku 2021

By: David B. Yoffie and Daniel Fisher

This case is used to explore the strategic concept of "look forward, reason back." Roku in 2021 is trying to figure out the future of television and streaming media. Students are asked to provide a vision for television and streaming media (that is, Look Forward) by... View Details

Keywords: Television Entertainment; Forecasting and Prediction; Decision Choices and Conditions; Strategy; Strategic Planning; Media and Broadcasting Industry

Citation

Educators

Purchase