beauty and makeup - Publications - Faculty & Research

January 2012
Supplement

November 2010 (Revised December 2011)
Supplement

Oriflame S.A. (C)

By: David F. Hawkins and Karol Misztal

Notes from Oriflame's 2009 annual report relevant to the assessment of the monetary impact of Oriflame's FX risk management actions. View Details

Keywords: Financial Reporting; Financial Statements; International Accounting; Currency Exchange Rate; Annual Reports; Management Analysis, Tools, and Techniques; Risk Management; Standards; Beauty and Cosmetics Industry

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05 Feb 2001
Research & Ideas

The Ten Deadly Mistakes of Wanna-Dots

any real changes in the way they operate. My favorite characterization of this stage comes from a Fortune 100-level CIO. He says they're just "putting lipstick on a bulldog." The bulldog doesn't suddenly become beautiful because... View Details

Keywords: by Rosabeth Moss Kanter

20 May 2014
First Look

First Look: May 20

314-087 Jurlique: Globalizing Beauty from Nature and Science Considers the marketing and strategic challenges faced by natural beauty brands... View Details

Keywords: Sean Silverthorne

25 Apr 2018
Research & Ideas

We May Have Taken Too Much Credit for Easing Workplace Segregation

management ranks. Koning and Ferguson took a broader approach. They reviewed data collected by the Equal Employment Opportunity Commission between 1971 and 2014, determining the racial View Details

Keywords: by Dina Gerdeman

21 Aug 2012
First Look

First Look: August 21

http://www.hbs.edu/research/pdf/13-016.pdf Channels of Influence Authors:Lauren Cohen, Umit G. Gurun, and Christopher J. Malloy Abstract We demonstrate that simply by using the ethnic makeup surrounding a... View Details

Keywords: Sean Silverthorne

November 2010
Article

Capitalizing on the Underdog Effect

By: Anat Keinan, Neeru Paharia and Jill Avery

This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details

Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry

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December 1978 (Revised December 1985)
Case

Clairol Skin Machine (C)

By: Walter J. Salmon and Steven R. Palesy

Keywords: Beauty and Cosmetics Industry

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December 1993 (Revised June 1994)
Case

Gloria Hilliard Mayfield at Mary Kay Cosmetics, Inc.

By: John P. Kotter and Andrew P. Burtis

Keywords: Beauty and Cosmetics Industry

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01 Aug 2000
Research & Ideas

A Latin American Vision: New HBS Research Center Opens

mountains were covered with a white blanket of snow. In the first rays of the morning sun they looked full of diamonds. And I thought, 'How beautiful.' "After three decades, the beauty of Latin America... View Details

Keywords: by Martha Lagace

24 Oct 2006
First Look

First Look: October 24, 2006

first experience with POE systems, and the implementation team must determine how best to introduce the technology to the physicians and other personnel who will use it. Purchase this case:... View Details

Keywords: Sean Silverthorne

11 Feb 2019
Research & Ideas

The Business of Saving the Planet

change has brought over the last two decades, it is that business is becoming fully engaged on the issue. Firms may not have the answers or even the will to make changes toward sustainable practices, but they can't do nothing. Stakeholders, shareholders, customers,... View Details

Keywords: by Sean Silverthorne; Energy; Green Technology

03 Dec 2007
Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

the "consumer" label altogether. It's too limiting. Deighton cites Dove's "Real Beauty" campaign, a multiphase effort with an underlying theme that subverts traditional beauty product messages of aspiration View Details

Keywords: by Julia Hanna; Publishing; Advertising

19 Jul 2010
Research & Ideas

How Mercadona Fixes Retail’s ’Last 10 Yards’ Problem

minimized." Mercadona always takes store operations into account when making supply-chain decisions, Ton continues, and pays particular attention to the design and management of store processes. It also... View Details

Keywords: by Julia Hanna; Retail; Food & Beverage

07 Jan 2013
Lessons from the Classroom

Culture Changers: Managing High-Impact Entrepreneurs

managers can team with creative talent in six "culture industries": Fashion, publishing, art/architecture/design, film, music, and food. Her subjects include fashion pioneer Chanel, publishers Penguin View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics; Beauty & Cosmetics; Beauty & Cosmetics; Beauty & Cosmetics; Beauty & Cosmetics

August 2010 (Revised February 2012)
Supplement

Cosmeticos de Espana, S.A. (B)

By: David F. Hawkins

Second case in the Cosmeticos de Espana case series. What should management's accounting response be to a devaluation of the Bolivar? View Details

Keywords: Financial Statements; Decision Choices and Conditions; Inflation and Deflation; Currency Exchange Rate; Beauty and Cosmetics Industry; Spain; Venezuela

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13 May 2002
Book

Bringing the Master Passions to Work

looking inward to see the flaw, the shortcoming, the difference between himself and God, he curses and rebels; he leaks profanities wherever his athletic body takes him. And it... View Details

Keywords: by Mihnea C. Moldoveanu & Nitin Nohria

July 1977 (Revised February 1978)
Case

Rose Milk

By: Stephen A. Greyser

Keywords: Advertising; Beauty and Cosmetics Industry

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18 Oct 2011
First Look

First Look: October 18

makeups support more chain restaurants, but that other factors, including suburban sprawl and public transit commuters, also have some impact. Read the paper:... View Details

Keywords: Sean Silverthorne