Publications

18 Aug 2016
Blog Post

Relocating to Boston with Your Partner

square feet!). We decided that we would likely never have the same opportunity to live on such a beautiful campus and with the special HBS community, which, for us, was the best decision. 2) Try to start building relationships early Get... View Details

February 2020
Case

Leading Change in Talent at L'Oréal

By: Lakshmi Ramarajan, Vincent Dessain and Emer Moloney

Jean-Claude Le Grand just stepped into a new role as Executive Vice-President for Human Resources at the global cosmetics company, L’Oréal. He is now responsible for the hiring, development, promotion, and retention of 83,000 employees worldwide. The highly successful... View Details

Keywords: Advertising; Business Headquarters; Business Divisions; Business Organization; Change; Change Management; Transformation; Competency and Skills; Experience and Expertise; Talent and Talent Management; Demographics; Diversity; Gender; Nationality; Multinational Firms and Management; Human Resources; Employees; Recruitment; Retention; Selection and Staffing; Innovation and Management; Jobs and Positions; Employment; Human Capital; Leadership; Leadership Development; Leadership Style; Leading Change; Management Practices and Processes; Marketing; Brands and Branding; Product Marketing; Organizations; Organizational Change and Adaptation; Organizational Structure; Personal Development and Career; Planning; Strategic Planning; Problems and Challenges; Networks; Social Psychology; Attitudes; Power and Influence; Social and Collaborative Networks; Business Strategy; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; France; Paris

November 2011 (Revised June 2013)
Case

Natura Cosméticos, S.A.

Rodolfo Guttilla, Director of Corporate Affairs for Natura Cosméticos S.A. (Natura), prepared for a meeting with key stakeholders to discuss the future of integrated reporting at Natura. A cosmetics company with a strong brand, robust growth in international and... View Details

Keywords: Corporate Social Responsibility and Impact; Integrated Corporate Reporting; Decision Making; Beauty and Cosmetics Industry; Brazil

18 Feb 2020
Blog Post

A Vision of Love@HBS in 2020

after being together for 5 years and having moved many cities. We love our home. We love that it made us feel rooted, at least somewhere. Within one year of moving in, we welcomed our first child, and our home became this beautiful place... View Details

January 2014 (Revised January 2017)
Case

Nivea (A)

By: Karim R. Lakhani, Johann Fuller, Volker Bilgram and Greta Friar

The case describes the efforts of Beiersdorf, a worldwide leader in the cosmetics and skin care industries, to generate and commercialize new R&D through open innovation using external crowds and "netnographic" analysis. Beiersdorf, best known for its consumer brand... View Details

Keywords: Innovation; Innovation Management; Crowdsourcing; Big Data; Innovation Strategy; Innovation and Management; Knowledge Management; Knowledge Sharing; Research and Development; Social and Collaborative Networks; Collaborative Innovation and Invention; Analytics and Data Science; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry

24 Jan 2011
HBS Case

Terror at the Taj

On November 26, 2008, 175 people died in Mumbai, India, when 10 terrorists simultaneously struck sites. Of the five locations—all well-known landmarks—the beautiful domes of the hotel known as the Taj Mahal Palace and Tower would become... View Details

Keywords: by Julia Hanna; Accommodations

Web

the Art of American Advertising - Advertising Products

rage for picturesque advertising which has marked the present popular renaissance in art has excited the keenest competitions in the production of beautiful designs and attractive novelties. The business in advertising cards has grown to... View Details

14 Feb 2022
Blog Post

Celebrating Love @ HBS in 2022

shows me how beautiful life is, no matter how adventurous or mundane the setting. He is my best friend, my adventure buddy, and my life partner. I cherish every moment I get to spend with him — because with him, anything is possible.... View Details

11 May 2022
Blog Post

MoMBAs: The Inspiring Student Mothers of HBS

girl! The whole section AND my Finance professor applauded. It was so beautiful I cried! And now my daughter's birth announcement to an HBS classroom lives in a recording. Claudia Lopez Lopez Year: Second Mom of: Lucy (1 year), Santiago... View Details

01 Sep 2009
News

Don’t Mess with His Texas

WATERS: Betting the ranch on posterity. Lost Maples State Natural Area in the Hill Country of Texas is noted for its beautiful limestone canyons and native bigtooth maple trees. The park recently grew by 700 acres thanks to Lou Waters... View Details

Keywords: Amusement, Gambling, and Recreation Industries; Arts, Entertainment

19 May 2023
Blog Post

Creating and Nurturing a Sense of Belonging at HBS

and dreams with others without criticism. Now, after reading what I consider to be a sense of community, I can imagine that you might be skeptical that I would be able to find all of that in one place. But that’s the beauty of HBS! There... View Details

22 Feb 2022
News

A World of Difference

unknowable without talking about it. Gino: What I love about this is that we think that we understand each other, but we don’t. You’re reminding me of a beautiful paper by Nicholas Epley and his colleagues in Chicago. They looked at... View Details

Keywords: Jen McFarland Flint

Web

2022 Reunion Presentations - Alumni

German industrialist Robert Bosch, interwar HBS Dean Wallace Donham, and British beauty entrepreneur Anita Roddick—to see what light they can shed on the much-debated but still nebulous concepts of responsible and purpose-driven business.... View Details

February 2018 (Revised October 2019)
Technical Note

The Art and Science of Brand Valuation

By: Jill Avery

Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details