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Show Results For
- All HBS Web
(18,248)
- People (94)
- News (6,669)
- Research (6,895)
- Events (89)
- Multimedia (509)
- Faculty Publications (4,148)
- 03 May 2018
- News
The Tricks To Bragging At Work Without Sounding Arrogant
- 31 Jan 2022
- News
Michael Trejo Brings Business Back to the Valley of the Sun
bring back to my community,” he explained to the magazine. “It was time to come home.” Trejo is now president and CEO of Standard Printing... View Details
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
Few would argue that detergent is about as dull a product as might exist. Yet the odyssey of laundry soap and dishwashing liquid in Europe, according to two presenters, shines a streak of sunlight on some of the messier issues of... View Details
- 15 Jun 2021
- News
Alumni Work to Reverse Bias Through Philanthropy
nonprofits led by people of color had been building for some time. “We’ve known that less than 2 percent of funding from the nation’s largest philanthropies is specifically targeted to the Black community,” notes Thomas. “The NCF is View Details
Keywords: Deborah Blagg
- Article
Putting the 'Relationship' Back into CRM
By: Susan Fournier and Jill Avery
Many managers think that the way to capture value through relationship marketing is to focus on the 'good' customers and get rid of the 'bad' ones. But there is a lot more to best practice relationship management than maximizing revenues on individual customers and... View Details
Keywords: Marketing; CRM; Customer Relationship Management; Brand Building; Brand Management; Customer Lifetime Value; Customer Focus and Relationships; Customer Satisfaction; Marketing Strategy; Brands and Branding; Consumer Products Industry
Fournier, Susan, and Jill Avery. "Putting the 'Relationship' Back into CRM." MIT Sloan Management Review 52, no. 3 (Spring 2011): 63–72.
- 05 Apr 2023
- News
Has COVID-19 Prompted Working Fathers to Reassess?
- 18 Jun 2018
- News
Why It Pays to Break the Rules at Work
- 31 May 2023
- News
How to Take Better Breaks at Work
- 08 Jun 2021
- News
How to Make Envy Work for You
- 17 May 2022
- News
Haven’t Networked in a While? Here’s How to Jump Back In.
- 27 Dec 2017
- News
Back to front: why switching queues will get you nowhere faster
- 26 Sep 2018
- News
Getting Life Back in Balance
Disenchanted with the corporate world, Benjamin Gower (GMP 19, 2015) quit his job as senior vice president of operations for Australia’s Cobham Aviation Services and made a bold career and lifestyle change, moving to rural South Australia... View Details
- 09 Jul 2021
- News
Three Ways Employers Can Best Support Caregivers Returning To Work
- 23 Feb 2024
- News
Antisemitism Working Group Q+A
- 16 Sep 2015
- News
Faculty Q&A: The Working World
- 01 Mar 2003
- News
Fighting Back from a Knockout
Politics can be a thankless game — to the victor go the spoils, but so too the headaches. Consider the case of Steve Laffey (MBA 1986), the newly elected Republican mayor of Cranston, Rhode Island. Last November, three days after winning... View Details