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Show Results For
- All HBS Web
(637)
- People (1)
- News (153)
- Research (399)
- Events (2)
- Multimedia (10)
- Faculty Publications (261)
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- 23 Jan 2012
- Research & Ideas
Break Your Addiction to Service Heroes
management reports: green for things that are going well, yellow for areas that are OK, and red for places that are falling behind. The obvious reaction is to say, "Get better at the reds." That's fine, unless the presence of the reds is what's fueling the... View Details
- 29 May 2018
- First Look
New Research and Ideas, May 29, 2018
Case 118-030 JetBlue: Relevant Sustainability Leadership In 2017, JetBlue, the airline founded on the mission to “bring humanity back to air travel,” became one of the first companies to report performance according to the Sustainability... View Details
Keywords: Dina Gerdeman
- 10 Jan 2007
- HBS Case
The Challenge of Managing National Security
story, and that makes the case exciting to teach. By 1999, as described in Part C, Ryanair is the most profitable airline in the world. I like this case series because you get to see success and failure side by side in one industry and in... View Details
- 09 Aug 2013
- Research & Ideas
Read All About It: Digital CEO Buys Traditional Media!
David Collis Thomas Henry Carroll Ford Foundation Adjunct Professor of Business Administration The joke used to be that you could only make a million dollars in the airline industry if you started with a hundred million dollars. With the... View Details
- 17 May 2016
- First Look
May 17, 2016
situational inequality, induced by the design of environments, can foster antisocial behavior. We use a complete set of all onboard air rage incidents over several years from a large, international airline to test our predictions.... View Details
Keywords: Sean Silverthorne
- 21 Oct 2002
- Research & Ideas
The Parable of the Bungled Baggage And the Unhappy Customer
in favor of your best customers? Can you use that information? You're not bothered by that? She was trained to handle this service. She was pumped because she had degrees of freedom. She could have rented a limo, written a ticket for another View Details
Keywords: by W. Earl Sasser
- 10 Jul 2000
- Research & Ideas
Privatization and the New European Economy
From France to Italy, Germany to Denmark, chances are good that if you pick a country in Europe, you can match it with its state-owned airline. But as Europe unites, barriers come down, and competition heats up, cross-border mergers have become fair game for View Details
- 12 Mar 2013
- First Look
First Look: March 12
let people pay their bills online, and airline apps let them check in and monitor the status of their flights. (2) Offer unique value. In South Korea, commuters can use an app to order groceries while waiting for their trains. (3) Provide... View Details
Keywords: Sean Silverthorne
- 12 Oct 1999
- Research & Ideas
Spirit at Work: The Search for Deeper Meaning in the Workplace
A host of organizations — among them Lucent Technologies, the Boeing Company, and Southwest Airlines — have recently begun to ponder such intangibles in an effort to attract and maintain a motivated, performance-boosting workforce. Books... View Details
Keywords: by Marguerite Rigoglioso
- 02 Oct 2007
- First Look
First Look: October 2, 2007
eradicating the shortage of classroom desks in public schools. What should Immelman do? Will Lapdesk achieve its mission? Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808008 Lobbying for Love? Southwest View Details
Keywords: Martha Lagace
- 09 Sep 2008
- First Look
First Look: September 9, 2008
market in October 2000, few people took notice. Its business model was not perceived as particularly aggressive or threatening to the industry. Less than three years later, Telmore's creative adaptation of the well-known, no-frills model of the View Details
Keywords: Sean Silverthorne
- 05 Dec 2017
- First Look
First Look at New Research and Ideas, December 5, 2017
forthcoming New York: Dey Street Books Rebel Talent: Why It Pays to Break the Rules at Work and Life By: Gino, F. Abstract—The world’s best chef. An airline captain who brought his flight to safety in a daring water landing. A magician... View Details
Keywords: Sean Silverthorne
- 28 Oct 2001
- What Do You Think?
What Can We Expect in the Other War?
out in a sample of large U.S. for-profit organizations. The implication is that winners in the war for talent create more value than "merely good" competitors. One organization that has been a consistent winner has been Southwest View Details
Keywords: by James Heskett
- 10 Oct 2007
- Research & Ideas
“Blank” Inside: Branding Ingredients
aftermarket. Think cars with Michelin tires, Dolby stereo systems and Champion spark plugs. Today, the most impressive—and unlikely—ingredient brand promises to be the Boeing 787. On July 8, 2007, Boeing unveiled the 787 to the public. Over 650 orders have already been... View Details
- 11 May 2015
- Research & Ideas
A Road Map to Fix America’s Transportation Infrastructure
Any highway commuter who has wasted hours stuck in traffic can see the cracks in the United States' transportation system, as can any airline passenger who has been stranded overnight in an airport. Yet while many agree that the need for infrastructure change is... View Details
- 07 Oct 2019
- Sharpening Your Skills
How Companies Can Make Up with (Very) Unhappy Customers
JetBlue today is considered one of the top airlines in the world, and its customer ratings are as high as its airplanes. But not that long ago JetBlue was a prime business school example of a nightmare scenario displacing 130,000... View Details
- 30 Oct 2006
- First Look
First Look: October 31, 2006
accounting, improve price and volatility discovery, and expand international risk intermediation activities. Download working paper: http://www.hbs.edu/research/pdf/07-026.pdf Cases & Course MaterialsC. R. Smith and the Birth of American View Details
Keywords: Sean Silverthorne
- 07 Nov 2007
- Op-Ed
How Marketing Hype Hurt Boeing and Apple
and brand-building can boost stock prices by raising customer and investor expectations. But the penalties for not delivering on marketing promises are fast becoming as significant as not meeting quarterly earnings targets. Boeing had banked over 700 orders from... View Details
- 14 Sep 2015
- Research & Ideas
Rewriting the Rules of Service Competition
India, and Southwest Airlines in the U.S. have done it. Amazon, while achieving much of this, hasn’t yet realized it fully. What must leaders know and do to deliver breakthrough service? Several things stand out. Among the things we’ve... View Details
- 20 Sep 2016
- First Look
September 20, 2016
https://cb.hbsp.harvard.edu/cbmp/product/916033-PDF-ENG Harvard Business School Case 517-017 Singapore Airlines: Premium Goes Multi-Brand Singapore Airlines had long been considered the gold standard for its innovative customer service.... View Details
Keywords: Sean Silverthorne