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  • October 1988
  • Teaching Note

Boeing 767: From Concept to Production (A) and (B), Teaching Note

By: David A. Garvin
Teaching Note for (9-688-040) and (9-688-041). View Details
Keywords: Aerospace Industry
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  • November 1991 (Revised October 1993)
  • Supplement

British Airways: ""Go for It, America!"" Promotion (B)

By: Stephen A. Greyser
Provides details on the results of the campaign for British Airways (BA) in terms of expenditure by BA, press coverage, effect on bookings, and effect on overall market share. View Details
Keywords: Advertising Campaigns; Cost Management; Information Publishing; Marketing Strategy; Market Participation; Aerospace Industry
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  • March 1981
  • Supplement

Airframe Industry (O): December 1981

By: Benson P. Shapiro
Keywords: Aerospace Industry
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  • June 1981
  • Supplement

Airframe Industry (I): December 1980

By: Benson P. Shapiro
Keywords: Aerospace Industry
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  • June 1981
  • Supplement

Airframe Industry (G): December 1979

By: Benson P. Shapiro
Keywords: Aerospace Industry
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  • June 1981
  • Supplement

Airframe Industry (F): Fall 1979

By: Benson P. Shapiro
Keywords: Aerospace Industry
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  • June 1981
  • Supplement

Airframe Industry (C): Summer 1978

By: Benson P. Shapiro
Keywords: Aerospace Industry
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  • June 1981
  • Supplement

Airframe Industry (B): Spring 1978

By: Benson P. Shapiro
Keywords: Aerospace Industry
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  • December 1998
  • Supplement

Air Products' Internet Strategy, Video

By: F. Warren McFarlan
Keywords: Internet and the Web; Strategy; Aerospace Industry
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  • May 1988 (Revised November 1990)
  • Supplement

Airbus vs. Boeing (C): Steps Toward Dispute Resolution

By: Malcolm S. Salter
Presents partial resolution of problem. Cites points still to be resolved in trade dispute between U.S. aircraft manufacturers and Airbus Industrie. To be used as a handout after discussion of the case. View Details
Keywords: Trade; Problems and Challenges; Conflict and Resolution; Aerospace Industry; United States
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  • 01 Jun 2011
  • News

Mr. Start-Up

$1,500 he and two MIT friends scraped together from personal funds and a $10,000 prize for winning MIT’s business plan contest. In 1996, the youthful trio sold the company to Artisoft for $13 million. Prior to HBS, Cassidy had earned two degrees in View Details
Keywords: Deborah Blagg; News, Library, Internet, and Other Services; Information
  • 20 Sep 2021
  • Blog Post

Student Spotlight: Summer Internships in Business and Environment

durations, and dispatch it as electricity on demand. Cal's role prior to HBS was an Aerospace Industry Application Engineer at Mathworks. Aditya Desai (MBA 2022, Section J), Summer Internship: MBA Summer Intern at Natron Energy Natron... View Details
  • July 15, 2022
  • Article

Does Elon Musk Have a Strategy?

By: Andy Wu and Goran Calic
Does Elon Musk have a strategy? Or is he just out there winging it? Looking at Musk’s many companies, common themes stand out across three areas: what fits into his vision for problems to solve, how he designs an organization as a solution to those problems, and why he... View Details
Keywords: Technology; Strategy; Vision; Resources; Organization; Platform; Closed Systems; Leadership; Complexity; Organizational Design; Vertical Integration; Problems and Challenges; Success; Aerospace Industry; Aerospace Industry; Aerospace Industry; Aerospace Industry
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  • 17 Feb 2014
  • Research & Ideas

Companies Detangle from Legacy Pensions

"Goodbye tension, hello pension!" That used to be the triumphant cry of millions of new retirees. For decades, Americans assumed a good job came with a good pension, guaranteeing them regular monthly payments from their parent company until the day they died.... View Details
Keywords: by Michael Blanding; Aerospace; Aerospace

    Lawrence A. Bossidy

    Through a number of sweeping initiatives including the introduction of a total quality management program, Six Sigma, and the reduction of the workforce by 20%, Bossidy turned AlliedSignal around. When Bossidy took over AlliedSignal, the company had $12 billion in... View Details
    Keywords: Automotive & Aerospace

      Frank A. Seiberling

      Despite being forced out of his firm during its post World War I financial troubles, Seiberling’s diligence and faith in the growth of the rubber business allowed his company to become the largest manufacturer of both carriage and automobile tires. When the firm began... View Details
      Keywords: Automotive & Aerospace

        William E. Boeing

        Boeing was a pioneer of commercial aviation. Boeing organized United Airlines outfitting it with 25 specially designed, heavy-duty planes. Boeing also designed and constructed a fleet of bi-planes, B-40s, to be used in the mail service. In its first year, Boeing... View Details
        Keywords: Automotive & Aerospace

          Rene C. McPherson

          McNealy has created one of the most powerful and influential computer manufacturers in the world. His laser focus on the networked computer model has enabled his firm to supply the backbone computing power for thousands of businesses. His networked computer model and... View Details
          Keywords: Automotive & Aerospace

            James S. McDonnell

            McDonnell built one of the most successful government-contracted industrial space and aircraft production businesses in the U.S. His company produced the Phantom jet fighters, the Mercury Space Capsule, and the Gemini spacecraft. In 1967, he orchestrated the merger... View Details
            Keywords: Automotive & Aerospace

              Paul W. Litchfield

              As the president of Goodyear, Litchfield established $218 million in revenues by 1940 and a net profit of over $10 million. By this date, Goodyear distributed its products through 50,000 retail outlets and more than 400 company-owned stores. Litchfield was also... View Details
              Keywords: Automotive & Aerospace