advertising - Publications - Faculty & Research

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

aggregates high-quality support resources and uses targeted advertising to connect with those who need help during the pandemic. The platform invites users to search by region or need and select "Get help," "Give help," or "Donate," among... View Details

01 Mar 2006
News

The Producers

on 4,000 screens and try to recoup everything as fast as you can with a blitz of advertising over the first weekend.” Clearly, there are easier ways to earn a living than to produce movies — but few other businesses create a product for... View Details

Keywords: Julia Hanna; Motion Picture and Sound Recording Industries; Information

01 Dec 1999
News

Covering the Issues

institutions - like the Bulletin itself - are enduring outgrowths of its solid foundation. Women in the Bulletin While the first women in the Bulletin sold cigarettes in colorfully drawn advertisements in the 1930s, an occasional article... View Details

Keywords: Susan Young, Deborah Blagg, and Garry Emmons

01 Jun 2005
News

Profiles from the Class of 2005

unexpectedly offered Williams an ad agency internship at the conclusion of his first year. Building on that 2004 summer experience, he’s headed for an advertising job in New York City upon graduation. Finally, his dueling... View Details

Keywords: Roger Thompson; Julia Hanna; James E. Aisner; Graduate profiles; Government; Transportation Equipment Manufacturing; Manufacturing

02 Sep 2018
News

Havana Rising

he says. Yamina Vicente, cofounder of Decorazón, an events and destination-wedding company, says that most successful businesses in Cuba employ at least one person with a US visa who can import necessary goods from the States in their luggage. Vicente says View Details

Keywords: Dan Morrell; photographed by Eve North

01 Jun 2025
News

Alumni and Faculty Books

Edited by Margie Kelley Unlocking Innovation: A Leader's Guide to Turning Bold Ideas Into Tangible Results By Robyn Bolton (MBA 2005) Page Two Press Only 1 in every 50,000 incubated ideas reaches $1 million in sales. If you ask most corporate executives why their... View Details

01 Jun 1998
News

Diversity and Community

the company to make more of an outreach to such customers. IBM responded with a special advertising campaign that resulted in more business and spurred the company's thinking about potential, untapped applications and uses for its... View Details

Keywords: Garry Emmons

01 Jun 2016
News

Alumni and Faculty Books for June 2016

Fabufestan Exposés-Book I by Ralph Hancox (PMD 26) (Fictive Press) The adventures of Gregor “Legs” Morowitz, on parole and virtually destitute, after he is offered his old job back at a Canadian boutique documentary and advertising... View Details

01 Oct 1996
News

Lasting Impressions

limited in investment banking in the 1970s, ended up working in advertising for a number of years before starting her own successful real-estate business in Washington, D.C. "I don't take orders well," she laughs. "As time went on, it... View Details

Keywords: Deborah E. Blagg

01 Sep 2017
News

The Biggest Industry You’ve Never Heard Of

both those you might expect, such as NASCAR, and some that are more surprising, such as Sallie Mae. And slowly, larger advertisers like Coca-Cola have entered the market. “I still have to explain what esports is sometimes, but then I tell... View Details

Keywords: April White; illustration by Brian Stauffer; esports; Twitch; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

01 Feb 1997
News

Made, Not Born: HBS Courses and Entrepreneurial Management

in the organizations they lead. " Fostering creativity in others is what former student Jeffrey H. Flemings (MBA '96) does for a living. Flemings, associate director of the Consumer Insight Group at Arnold Communications, a regional View Details

01 Feb 1998
News

Running Up the Score

the rights to big events becomes more and more important as a way to distinguish yourself. For us, live broadcasting of major sports events such as NFL games or the World Series provides a high-profile identity, both for viewers and potential advertisers. View Details