Publications

March 2022 (Revised January 2023)
Case

Innovation at Moog Inc.

By: Brian J. Hall, Ashley V. Whillans, Davis Heniford, Dominika Randle and Caroline Witten

This case focuses on the challenges of incentivizing innovation within Moog, an engineering company based in New York state that designs and builds guidance systems for space, air, and land-based travel. The case enables students to grapple with the challenges of using... View Details

07 Apr 2015
News

Warrior Spirit

delivering Chinese food, and teaching Muay Thai classes. He maintained a spreadsheet of daily expenses, trying to beat his usual average of $4 a day with tactics that included avoiding public transportation by running or walking to get... View Details

Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Technical and Trade Schools; Educational Services

Research Summary

Overview

The Information Age has introduced well recieved opportunities to track performance. Fitbits and Fuelbands show individuals their own performance; service companies including Uber and leading hospitals help pick from drivers or doctors based on how others rate them;... View Details

Keywords: Management Accounting; Performance Measurement; Incentives; Control; Healthcare Industry; Education; Transportation Industry; Transportation Industry; Transportation Industry; Transportation Industry; Transportation Industry; United States; Japan; India

04 Apr 2023
Blog Post

Maersk’s Journey to Decarbonize Shipping

production, our group visited Maersk, one of the world’s largest shipping companies with 707 vessels and Denmark’s largest company ($81.5B in revenue in 2022), 206th on the Fortune global 500 rankings.... View Details

14 Jul 2022
Research & Ideas

When the Rubber Meets the Road, Most Commuters Text and Email While Driving

remain a concern if such activities occur while someone is transported in an automated car? The answer, the researchers suggest, depends on the level of automation in future cars. Currently, many cars already have some automated features,... View Details

Keywords: by Jay Fitzgerald

Web

John H. McArthur | About

assignment as a Trustee in Bankruptcy of the Penn Central Transportation Company. For much of that decade, he fielded a team that included future Secretary of State Warren Christopher and future IBM CEO Lou Gerstner to resolve the... View Details

31 May 2017
What Do You Think?

Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?

In 1997, a young entrepreneur visited a class at Harvard Business School taught by my colleague, Len Schlesinger. The class discussed a case based on the visitor’s fledgling online retailing company that had rapidly expanded sales to $100... View Details

Keywords: by James Heskett; Retail

November 2024
Case

Ather Energy: The Future of Mobility

By: Shunyuan Zhang, Kannan Srinivasan and Malini Sen

Ather Energy, India’s third-largest electric scooter maker by volume, was founded in 2013. Five years later, the start-up launched its first electric scooter, Ather 450, which was powered by artificial intelligence (AI) and the Internet of Things (IoT), to navigate... View Details

Keywords: Energy Policy; Climate Change; Alternative Energy; Corporate Entrepreneurship; Transportation; Transformation; Green Technology; Technology Adoption; Communication Strategy; Marketing Strategy; Customer Focus and Relationships; Asia; India

February 2016 (Revised May 2016)
Case

Blue Origin, NASA, and New Space (A)

By: Matthew Weinzierl and Angela Acocella

Jeff Bezos, six years after starting a revolution in retailing with Amazon.com, turned his life-long passion for space into a start-up, Blue Origin. Blue (as it was called) was a part of the New Space industry, a collection of startup aerospace engineering companies... View Details

Keywords: Cost vs Benefits; Partners and Partnerships; Transportation; Business Startups; Government and Politics; Business and Government Relations; Aerospace Industry

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

company that does business in more than 200 countries and uses more than 25 crops sourced from over 7 million acres in 60 different countries, PepsiCo has an opportunity and a responsibility to use our size and scale to help build a food... View Details

07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

responding more quickly and effectively to the pandemic than their government was, demonstrating the faith that consumers have in their brands and the companies that stand behind them. 86 percent of surveyed consumers view their brands as... View Details

Keywords: by Jill Avery and Richard Edelman

March 2023 (Revised May 2023)
Supplement

OneTen At Delta Air Lines: Catalyzing Family-Sustaining Careers for Black Talent (B)

By: Linda A. Hill and Lydia Begag

In January 2023, Delta Air Lines (Delta) Chief Executive Officer (CEO) Ed Bastian and his team had just launched the third iteration of an internal skills-first apprenticeship program, designed to move frontline employees into "merit" positions in four job categories.... View Details

Keywords: Change Management; Growth and Development Strategy; Diversity; Race; Talent and Talent Management; Training; Human Resources; Air Transportation Industry; United States

Web

Harvard Business School

ICLogistics is the core operating division of a global transportation and logistics firm that specializes in net-centric solutions, complex Systems of Systems (SoS) data, and document interoperability. Clendenin started the View Details

01 Dec 2001
News

Speaking for the Airlines

role in assembling the rescue package and the financial and operating data required to persuade Congress and the Bush administration to help the carriers." "Airline service is the backbone of our economy," Mullin told the House View Details

Keywords: Air Transportation; Air Transportation; Air Transportation; Air Transportation

February 2017
Case

Aston Martin: A Second Century of Performance and Luxury

By: Vish V. Krishnan, Karim R. Lakhani and Amram Migdal

Following the March 2016 launch of DB11, Aston Martin Lagonda Ltd.’s first new sports car platform in over a decade, this case discusses the future strategy of the famed British luxury auto manufacturer. Since its founding in 1902, Aston Martin has been characterized... View Details