Publications

08 Apr 2008
First Look

First Look: April 8, 2008

the arguments on both sides and render a decision. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708032 Fiyta—The Case of a Chinese Watch Company Harvard Business School Case 308-025 Fiyta had long... View Details

Keywords: Martha Lagace

April 2009 (Revised August 2009)
Case

Backchannelmedia: Making Television 'Clickable'

By: Sunil Gupta, Kavita Shukla and Zachary Scott Clayton

Backchannelmedia (BCM), a three-year-old start-up, intended to completely disrupt the world of advertising by transforming the way Americans watched television. BCM had developed a technology to make television "clickable," enabling viewers to interact with the content... View Details

Keywords: Entrepreneurship; Investment; Disruptive Innovation; Technological Innovation; Marketing Strategy; Partners and Partnerships; Competition

12 Feb 2015
Video

Collective Genius

06 Jan 2014
Working Paper Summaries

Mechanisms of Technology Re-Emergence and Identity Change in a Mature Field: Swiss Watchmaking, 1970-2008

Keywords: by Ryan Raffaelli; Consumer Products; Apparel & Accessories; Fashion

29 Sep 2008
Research & Ideas

How Economics May Lead to Better Football Games

College football fans may strenuously argue the specifics of play, but there is little doubt the quality of championship bowls they watch is higher than in years past. Does that mean players now pass, run, and tackle with more skill,... View Details

Keywords: by Sarah Jane Gilbert; Sports

October 2023
Case

Kevin O'Leary: Building a Brand in Shark-infested Waters

By: Reza Satchu and Patrick Sanguineti

For more than fifteen years, successful Canadian entrepreneur and investor Kevin O’Leary had developed his brand into a global powerhouse. Since his first appearance on the Canadian television program Dragons’ Den in 2006 and his meteoric rise to stardom through the... View Details

Keywords: Personal Brand; Crisis; Brands and Branding; Entrepreneurship; Crisis Management; Social Media; Public Opinion; Power and Influence; Financial Services Industry

April 1993 (Revised December 1994)
Case

Lehman Brothers and the Securitization of American Express Charge-Card Receivables

By: Andre F. Perold and Kuljot Singh

In early 1992, Lehman Brothers had received a mandate from its affiliate, American Express Travel Related Services (TRS) Co., to securitize a portion of its consumer charge-card receivables portfolio. It is now July 22, and Lehman and TRS have just returned from a... View Details

Keywords: Risk and Uncertainty; Credit Cards; Financial Instruments; Stocks; Asset Pricing

March 2024
Case

Expanding the Bicester Collection to New York

By: Boris Vallee, Kirby Brand, Kristina Brown, Julie McCrimlisk, Chloe Sztabnik and Arthur Segel

Secretariat, if anyone remembers, won the triple crown at the Belmont Race Track on Long Island, located at the nexus of La Guardia, JFK Airports, the Long Island Railroad and multiple major highways. Belmont Race Track is now being rebuilt along with an adjacent UBS... View Details

Keywords: Consumer Behavior; Urban Development; Brands and Branding; Entertainment and Recreation Industry; Sports Industry; Retail Industry; New York (state, US)

2022
Working Paper

Pricing Power in Advertising Markets: Theory and Evidence

By: Matthew Gentzkow, Jesse M. Shapiro, Frank Yang and Ali Yurukoglu

Existing theories of media competition imply that advertisers will pay a lower price in equilibrium to reach consumers who multi-home across competing outlets. We generalize and extend this theoretical result and test it using data from television and social media... View Details

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May 2020 (Revised July 2020)
Teaching Note

Brand Activism: Nike and Colin Kaepernick

By: Jill Avery and Koen Pauwels

Teaching Note for HBS Case No. 519-046. Nike’s selection of politically polarizing Colin Kaepernick as the spokesperson for the thirtieth anniversary of its iconic “Just Do It” campaign catapulted the brand into the media spotlight and made it a political flashpoint... View Details

Keywords: Marketing; Brands and Branding; Advertising; Advertising Campaigns; Marketing Strategy; Marketing Communications; Corporate Social Responsibility and Impact; Consumer Products Industry; Sports Industry; United States; North America

Person Page

Rebecca Henderson Videos

By: Rebecca M. Henderson

"Reimagining Capitalism" USM Foundation 2018

"Rebecca Henderson: Professor, Harvard University" The Innovation Centre 2017

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Fall 2021
Article

Strategy as a Way of Life: Businesses Must Root Strategy in Moral Purpose to Thrive in a Complex, Rapidly Changing World

By: Ikujiro Nonaka and Hirotaka Takeuchi

Doing the ordinary things in life a little bit better every day elevates individuals. All of us gained mother's wisdom by living with her, by watching her from behind her, by being scolded by her, and being told over and over again, to be honest, not to tell a lie or... View Details

Keywords: Strategy; Moral Sensibility; Organizational Culture; Organizational Change and Adaptation

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2013
Article

Rituals Enhance Consumption

By: J. Vohs, Y. Wang, F. Gino and M. I. Norton

Four experiments tested the novel hypothesis that ritualistic behavior potentiates and enhances the enjoyment of ensuing consumption—an effect found for chocolates, lemonade, and even carrots. Experiment 1 showed that ritual behaviors, compared to a no-ritual... View Details

Keywords: Practice; Satisfaction; Consumer Behavior

Read Now

Research Summary

Advertising and the Economics of Attention

Using novel technologies, such as eye- and face-tracking, to gauge attentional and emotional (facial) reactions to advertising, Professor Teixeira studies how advertising effectiveness can be optimized. Through complex statistical models of consumer response, he... View Details

Winter 2014
Article

Retail Inventory: Managing the Canary in the Coal Mine!

By: Vishal Gaur, Saravanan Kesavan and Ananth Raman

Retail inventory is a statistic that is closely watched by retailers as well as their investors, lenders, and suppliers. Retailers not only benefit from inventory, but also bear the cost of excess inventory. Investors, lenders, and suppliers interpret this statistic... View Details

Keywords: Financial Condition; Retail Industry

24 Oct 2017
News

The Best-Performing CEOs in the World 2017

April 2019 (Revised October 2021)
Case

The Rohingya Refugee: Past, Genocide, Future

By: Reshmaan N. Hussam

In August 2017, the Myanmar military commenced a brutal pogrom of the Rohingya minority in Rakhine State, Myanmar. The genocidal campaign marked the most recent and decisive of a series of ethnic cleansing efforts fueled by contention around race, religion, and... View Details

Keywords: War; Ethnicity; Race; Religion; Identity; Change; Resource Allocation; Social Issues; Myanmar; Africa; Bangladesh

2011
Teaching Note

Xinxing Ductile Iron Pipes: Transforming the Management Control System in Time of Crisis (TN)

By: Ning Jia, F. Warren McFarlan and Xiaohui Li

Xinxing Ductile Iron Pipes Co. is a Chinese state-owned enterprise (SOE) that manufactures cast pipe products and steel products. The company had grown to become a dominant player in the ductile iron pipe industry, holding more than 40% domestic market share and nearly... View Details

Keywords: Control Systems; Cost Centers; Manufacturing; Profit Centers; China; Iron ＆ Steel; China