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Show Results For
- All HBS Web
(829)
- People (1)
- News (205)
- Research (443)
- Multimedia (10)
- Faculty Publications (192)
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- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
Super Bowl Sunday is sure to bring the usual barrage of clever soda, beer, and car ads featuring everyone from Vegas showgirls selling Coca-Cola to pop celebrity Psy charming us to buy pistachios Gangnam-style. But at a whopping $3.7... View Details
- 19 Mar 2006
- Research & Ideas
Do I Dare Say Something?
good and the bad, and know how to process it. You might be thinking at this point, given how difficult it is and given that it's not necessarily... View Details
Keywords: by Sarah Jane Gilbert
- 24 Sep 2014
- Op-Ed
We Need a Miracle. New Nuclear Might Provide it.
reactor designs that can be much safer even than today's newest reactors; potentially competitive with coal in Asia; and run on today's uranium as well as radioactive waste fuels, such as thorium (a View Details
- 10 Mar 2015
- First Look
First Look: March 10
Publications February 2015 Academy of Management Review Reflections on the 2013 Decade Award: "Exploitation, Exploration, and Process Management: The Productivity Dilemma Revisited" Ten Years... View Details
Keywords: Carmen Nobel
- 06 Dec 2013
- Op-Ed
HBS Faculty Remember Nelson Mandela
[He has] created a monument more lasting than bronze And loftier than the pyramids' royal pile, One that no wasting rain, nor furious north wind Can destroy, nor the immeasurable succession of years View Details
- 05 Jun 2013
- Op-Ed
Corporate Leaders Need to Step Up on Climate Change
Green initiatives are ubiquitous these days, implemented with zeal at companies like Dupont, IBM, Walmart, and Walt Disney. The programs being rolled out—lighting retrofits, zero-waste factories, and carpool incentives—save money and provide a green glow. Most large... View Details
Keywords: by Michael Toffel & Auden Schendler
- 15 Nov 2011
- First Look
First Look: November 15
billion additional urban dwellers. Second, shared resources like clean water, clean air, energy, and places to put solid waste are already scarce and constrained. Urbanization... View Details
Keywords: Sean Silverthorne
- 16 Dec 2013
- HBS Case
D’O: Making a Michelin-Starred Restaurant Affordable
For restaurateurs, receiving a Michelin star can be a mixed blessing. Certainly it's a rare and celebrated honor—the French company bestows its one-, two-, and three-star ratings only to a select few... View Details
- 24 Mar 2008
- Research & Ideas
Reducing Risk with Online Advertising
superfluous. If fraud is impossible, then why should we waste our time looking? Q: How could someone commit fraud in that scenario? A: First, suppose there was tracking software on a user's computer. Many consumers have had this problem.... View Details
- 23 Nov 2010
- First Look
First Look: November 23
Publications Blind Ethics: Closing One's Eyes Polarizes Moral Judgment and Discourages Dishonest Behavior Authors: E. M. Caruso and F. Gino Publication: Cognition (forthcoming) Abstract Four experiments... View Details
Keywords: Sean Silverthorne
- 12 Mar 2007
- Research & Ideas
The New Real Estate
are insisting that new construction in their cities be "green" and LEED (Leadership in Energy and Environmental Design) certified. While the LEED system of classifying green construction is far... View Details
- 26 Feb 2013
- First Look
First Look: Feb. 26
acquisition (CPA). However, these standard online advertising metrics are plagued with attribution problems and do not account for dynamics. These issues can easily lead firms to overspend on some actions View Details
Keywords: Sean Silverthorne
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
itemizes what it spends on cotton, cutting, sewing, dyeing, finishing, and transporting each shirt, consumers become more attracted to the brand and more likely to purchase. “By unpacking the costs, you have... View Details
- 19 Apr 2016
- First Look
April 19, 2016
trespassing onto the mine’s waste dumps in search of gold. Subsequent investigations identified significant evidence to support the allegations, and the revelations led to broad ranging change at both... View Details
Keywords: Sean Silverthorne
- 12 Jul 2006
- Research & Ideas
Competition the Cure for Healthcare
virtually every medical condition in some way. Most of the time, the best quality healthcare is also the lowest cost care. The reason is that the lowest costs arise when the patient stays healthy, or gets healthy faster. If you get the diagnosis right, you save a lot... View Details
- 22 Nov 2016
- First Look
November 22, 2016
Brain Sciences Vicarious Contagion Decreases Differentiation—and Comes with Costs By: Sezer, Ovul, and Michael I. Norton Abstract—Baumeister et al. propose that individual differentiation is a crucial determinant of group success. We... View Details
Keywords: Sean Silverthorne
- 03 May 2011
- First Look
First Look: May 3
at least twice. Though you may think redundancy is unnecessary and even a waste of time, a new study indicates that it helps your message cut through today's information overload. Read thearticle:... View Details
Keywords: Sean Silverthorne
- 29 Jul 2008
- First Look
First Look: July 29, 2008
Burgess, Director of the Surgical Intensive Care Unit (SICU) at Meldon Hospital, encountered workarounds by two physicians attempting to transfer their patients to the SICU because the other ICUs were full. Reflecting on the wasted effort... View Details
Keywords: Martha Lagace
- 07 Feb 2017
- First Look
First Look at New Research: February 7
policy solutions, a challenging proposition in a politically polarized environment. This paper focuses on how CEOs engage in the political process to encourage government policies that will foster sustainability transitions View Details
Keywords: Sean Silverthorne
- 08 May 2006
- Research & Ideas
The Cost of Cutting in Line
No one likes to waste time standing in line. So why don't more people try to bribe their way to the front? Should companies allow some customers to move to the front of the line for a hefty fee? Is there a market for time? Felix... View Details
Keywords: by Sean Silverthorne