User Generated Content - Publications - Faculty & Research

04 Jan 2012
First Look

First Look: January 4

http://www.hbs.edu/research/pdf/11-086.pdf Expectations, Network Effects and Platform Pricing Authors:Andrei Hagiu and Hanna Hałaburda Abstract In markets with network effects, users must form expectations about the total number of View Details

Keywords: Carmen Nobel

05 May 2008
Research & Ideas

Connecting with Consumers Using Deep Metaphors

and some linguists argue the only way, to learn about the content of emotions. Knowing the actual content of an emotion is critical. The right type of emotion might be activated but involve the wrong... View Details

Keywords: by Martha Lagace; Consumer Products

20 Nov 2019
Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

generated by a machine, those very same recommendations were perceived as inscrutable. People are less willing to accept recommenders when they do not feel like they understand how they make recommendations.” POLL Do you consider these... View Details

Keywords: by Dina Gerdeman

04 Dec 2019
Book

Creating the Experimentation Organization

biggest problems in innovation is that it can generate uncertainty, says Thomke. Even in an age of Big Data, companies are stymied by the fact that they don’t know what they don’t know. “If something is very novel, there is little data... View Details

Keywords: by Michael Blanding

05 Jul 2011
First Look

First Look: July 5

perceived benefits from lowering transactions costs to foreign financial-statement users increase and contribute significantly towards the country's decision to adopt IFRS. We find that perceived network benefits increase the degree of... View Details

Keywords: Sean Silverthorne

28 Sep 2010
First Look

First Look: September 28, 2010

http://www.hbs.edu/research/pdf/11-027.pdf Platform Envelopment Authors:Thomas R. Eisenmann, Geoffrey Parker, and Marshall Van Alstyne Publication:Strategic Management Journal (forthcoming) Abstract Due to network effects and switching costs in platform markets,... View Details

Keywords: Sean Silverthorne

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

into the social space for fear of how customers will react, but Gupta questions whether that’s a sign these companies really have a more general image problem that needs to be addressed. “A health care company might say we wouldn’t have a... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

27 Oct 2002
Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

such topics as custom product or service programs for large customers, and coordinated communication messages for all dealers and end users can be specified. A major underlying point of contention will be... View Details

Keywords: by Benson Shapiro

11 Jan 2010
Research & Ideas

Mixing Open Source and Proprietary Software Strategies

that market segment. We find that when the value of the complementary good and user innovation is low (meaning that the technical possibilities for users to improve the software are limited), the firm will... View Details

Keywords: by Julia Hanna; Web Services

09 Jan 2007
First Look

First Look: January 9, 2007

standard. We also develop and test two extensions of the earlier model: the presence of provisions mandating royalty-free licensing is negatively associated with disclosure requirements, and when there are only a limited number of SSOs, the relationship between... View Details

Keywords: Martha Lagace

16 May 2000
Research & Ideas

The Simple Economics of Open Source

generates income, making it possible for firms to reward programmers with salaries. But open source projects carry two advantages that commercial projects can't match. One is the "alumni effect": programmers are already used to... View Details

Keywords: by Martha Lagace; Technology

14 Feb 2005
Research & Ideas

Desktop Search and Revenue Streams

The name of the game in Internet search has always been helping users find what they're looking for as quickly as possible, as precisely as possible. The panelists at the 2005 Cyberposium's "Search Visionary" session at Harvard... View Details

Keywords: by Julie Jette

15 Dec 2003
Research & Ideas

The New Global Business Manager

the general manager—the division head, or the CEO. We used to always talk about the CEO as being the grand strategic architect, sitting on top of the company and defining the priorities and making the strategic investments. Historically,... View Details

Keywords: by Cynthia Churchwell

22 Feb 2021
Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

Selling is changing, but broad generalizations and false dichotomies about ecommerce, big data, and other trends—hallmarks of current sales advice—are keeping business leaders from making sound decisions, says Frank Cespedes, author of a... View Details

Keywords: by Kristen Senz

19 Aug 2015
Research & Ideas

Codeacademy’s Delicate Work of Adding Monetization Without Crushing Mission

users. Not only does it teach a skill set (coding) that is increasingly in demand in the job market, but its users are so loyal and engaged that they have provided the bulk of the learning content themselves... View Details

Keywords: Re: Jeffrey J. Bussgang; Technology

19 Jun 2018
First Look

New Research and Ideas, June 19, 2018

with other historical examples, suggesting that the key to understanding technology diffusion lies not only in explaining the number of different users but also in explaining the number of different uses. Publisher's link:... View Details

Keywords: Dina Gerdeman

05 Sep 2018
Research & Ideas

The Hidden Benefit of Giving Back to Open Source Software

Linux without contributing. Learning by contributing When a programmer or engineer runs into a problem or an opportunity to improve the Linux Kernel code, they generally suggest a change to a Linux “maintainer”–an experienced View Details

Keywords: by Kristen Senz; Computer

26 Jun 2017
Research & Ideas

How Cellophane Changed the Way We Shop for Food

‘bloom,’ which consumers generally considered as a sign of good, fresh meat. But this ‘fresh’ red color did not actually indicate that the meat was the ‘freshest’ in terms of the time it was exposed to the air. Since meats were perishable... View Details

Keywords: by Carmen Nobel; Food & Beverage; Retail; Advertising

18 Dec 2019
Book

6 Skills That Wise Companies Harness for World-Changing Innovation

applying knowledge in pursuit of innovation. “When you peel back the layers of these companies, you find that these six qualities are practiced, and often they have family edicts that are passed down from one generation to the next,” says... View Details