Publications

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October 1999 (Revised February 2000)
Case

Steinway & Sons: Buying a Legend (A)

By: John T. Gourville and Joseph B. Lassiter III

It is 1995 and Steinway & Sons has just been purchased by two young entrepreneurs. For 140 years, Steinway has held the reputation for making the finest quality grand pianos in the world. The past 25 years have proven to be a challenge, however. First, the company has... View Details

Keywords: Business Startups; Decisions; Entrepreneurship; Globalization; Crisis Management; Brands and Branding; Marketing Strategy; Quality; Competitive Strategy; Manufacturing Industry; Japan; New York (state, US)

Research Summary

Overview

Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of... View Details

Research Summary

Overview

By: Iavor I. Bojinov

Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of... View Details

2021
Working Paper

Does Social Media Cause Polarization? Evidence from Access to Twitter Echo Chambers during the 2019 Argentine Presidential Debate

By: Rafael Di Tella, Ramiro H. Gálvez and Ernesto Schargrodsky

We study how two groups, those inside vs. those outside echo chambers, react to a political event when we vary social media status (Twitter). Our treatments mimic two strategies often suggested as a way to limit polarization on social media: they expose people to... View Details

Keywords: Political Polarization; Political Elections; Internet and the Web; Attitudes; Social Media; Argentina

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October 2007 (Revised June 2008)
Case

Leader(ship) Development

By: Scott A. Snook

Designed for use in the first year of an MBA program, can be included within a core course on leadership or used more broadly to orient students to their upcoming experience while in school. Offers a series of robust conceptual models to help students frame their... View Details

Keywords: Leadership Development; Framework; Business Education; Education Industry

31 Jul 2019
Research & Ideas

Distressed Employees? Try Resilience Training

times more likely to experience work-related problems than employees with chronic physical illnesses like diabetes or heart disease. So why do many companies fail to help their workers battle mental health disorders? “There’s a silence... View Details

Keywords: by Dina Gerdeman; Health

Research Summary

How to Manage Customers for Increased Profits and Customer Satisfaction

By: Frances X. Frei

For many service firms, the customer plays an important role in contributing to the cost and/or quality of the service. This is very different than many manufacturing contexts, for example, where the firm has virtually complete control over product cost and quality. ... View Details

02 Oct 2006
Research & Ideas

Negotiating in Three Dimensions

kinds of mistakes from the U.S. Midwest. In this case, environmentalists and farmers opposed a power company's plans to build a dam. On the surface, the parties appeared to have deep, irreconcilable positions, which had resulted in a long stalemate. Yet a superior deal... View Details

Keywords: by Martha Lagace

June 2023
Exercise

Clash of Two Giants Simulation Exercise Instructions

By: Feng Zhu and Marco Iansiti

Many markets are organized around platforms that connect consumers with complimentary applications and services. These platforms are two-sided because both sides - consumers and those providing applications or services - need access to the same platform to interact. A... View Details

Keywords: Platform Strategies; Technology Platform; Customer Acquisition; Network Effects; Digital Platforms; Marketplace Matching; Strategy

May 1997
Teaching Note

Managing Product Development: Matching Technology with Context, Instructor's Note

By: Marco Iansiti

This overview to Managing Product Development (MPD) both previews course material, cases, exercises, and lectures--and provides its conceptual and academic underpinnings. Additionally, this note links these materials to the activities students will be undertaking in... View Details

Keywords: Curriculum and Courses; Product Development; Knowledge Management; Performance; Projects; Management Practices and Processes; Opportunities; Strategy; Management Analysis, Tools, and Techniques

2023
Book

The Portfolio Life: How to Future-Proof Your Career, Avoid Burnout, and Build a Life Bigger than Your Business Card

By: Christina Wallace

Pouring yourself into a single full-time job is the riskiest move you can make. Your parents’ advice to focus on one career path? It doesn’t work anymore, for reasons ranging from recessions to student loan debt, the gig economy, climate disasters, and a global... View Details

Keywords: Work-Life Balance; Personal Development and Career

20 Jan 2011
Working Paper Summaries

Testing Coleman’s Social-Norm Enforcement Mechanism: Evidence from Wikipedia

Keywords: by Mikolaj J. Piskorski & Andreea Gorbatai; Publishing

Research Summary

Incentives and Education

(with Bob Slonim and Eric Bettinger)
No Child Left Behind has created an incentive system for schools to increase test scores as well as attendance figures.... View Details

December 1994 (Revised February 1995)
Case

Anne Livingston and Power Max Systems (A): Interviewing with the PowerPlayer Software Engineering Team

Follows the entry and early experiences of engineer Anne Livingston, an African American woman, as she joins Power Max Systems in 1991 as software engineering manager for the new product development group. Power Max is facing stiff competition and wants to be first to... View Details

Keywords: Race; Personal Development and Career; Organizational Culture; Gender; Information Technology Industry

April 12, 2023
Article

Using AI to Adjust Your Marketing and Sales in a Volatile World

By: Das Narayandas and Arijit Sengupta

Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer... View Details

Keywords: Forecasting and Prediction; AI and Machine Learning; Consumer Behavior; Technology Adoption; Competitive Advantage

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January 2015 (Revised December 2015)
Case

Mauboussin

By: Anat Keinan, Sandrine Crener and Audrey Azoulay

Mauboussin is a French jewelry brand founded in 1827 in Paris. In the 1920s, the company earned a huge notoriety for capturing the aesthetic and emotional dimension of the Art Deco movement in its design and gained a worldwide reputation for innovation and expertise in... View Details

Article

Vungle Inc. Improves Monetization Using Big-Data Analytics

By: Bert De Reyck, Ioannis Fragkos, Yael Grushka-Cockayne, Casey Lichtendahl, Hammond Guerin and Andrew Kritzer

The advent of big data has created opportunities for firms to customize their products and services to unprecedented levels of granularity. Using big data to personalize an offering in real time, however, remains a major challenge. In the mobile advertising industry,... View Details

Keywords: Big Data; Monetization; Data and Data Sets; Advertising; Mobile Technology; Customization and Personalization; Performance Improvement

March 2019
Case

HOPI: Turkey's Shopping Companion

By: Sunil Gupta, Donald Ngwe and Gamze Yucaoglu

The case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer... View Details

Keywords: Loyalty Programs; Multi-vendor Platform; Retail; Big Data; Customer Relationship Management; Mobile and Wireless Technology; Business Model; Analytics and Data Science; Competitive Strategy; Decision Making; Applications and Software; Digital Platforms; Technology Industry; Retail Industry; Turkey