Turn - Publications - Faculty & Research

27 Apr 2020
Research & Ideas

How Remote Work Changes What We Think About Onboarding

from virtual onboarding to managing anxiety and stress. Over the next few months, I will try to tackle them one by one in this space. COVID-19 has turned many companies into federations of remote workplaces, but without much guidance on... View Details

Keywords: by Boris Groysberg

23 Jun 2003
Research & Ideas

Building a Better Buyer-Seller Relationship

Buyers and sellers in mature industrial markets can turn single transactions into long-term beneficial relationships by a deeper understanding of the complex connection between the two, says Harvard Business School professor Narakesari... View Details

Keywords: by Martha Lagace

26 May 2022
News

Apple vs. Feds: Is iPhone Privacy a Basic Human Right?

03 Mar 2003
Research & Ideas

Top Ten Legal Mistakes Made by Entrepreneurs

"I've heard many war stories," says Harvard Business School associate professor Connie Bagley, reflecting on conversations with former students who have started business ventures. To prepare current students for the HBS Business Plan Contest, Bagley gives a... View Details

Keywords: by Staff

18 Dec 2019
Book

6 Skills That Wise Companies Harness for World-Changing Innovation

Unit. From practical wisdom to action The book expands on the authors’ original theory that companies build organizational knowledge by turning tacit knowledge, which people learn through personal experience, into explicit knowledge that... View Details

Keywords: by Kristen Senz

26 Oct 2022
Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

YouTube influencers amass followers by filming everything from popping pimples to reviewing lipstick, with businesses watching closely for marketing opportunities. But audience loyalty only goes so far. When YouTubers post too many paid promotional videos, their... View Details

Keywords: by Kara Baskin; Technology; Media & Broadcasting

15 Jun 2009
Research & Ideas

GM: What Went Wrong and What’s Next

$50 billion to the company, with no assurances American taxpayers will recoup any of that investment. How should business leaders learn from this latest turning point? HBS faculty weigh in. Daniel Snow, Assistant Professor Of Business... View Details

Keywords: by Staff; Auto

11 Jan 2012
News

Success: A Breeding Ground for Complacency?

12 Jun 2018
Research & Ideas

In a Landscape of 'Me Too' Drug Development, What Spurs Radical Innovation?

ubingruo New research finds that large pharmaceutical companies, typically conservative in their pursuit of novel drug development, are more willing to undertake radical innovation after receiving an unexpected cash windfall. The pharmaceutical industry has a tendency... View Details

Keywords: by Rachel Layne; Health; Pharmaceutical

07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

data-id=_/HwZhW1Gssbb77V0GBoue][/div] Which types of brand stories should companies tell? After KFC was chastised by the U.K. Advertising Standards Authority for what it deemed inappropriate ads promoting the brand’s “finger licking good” behavior, many brands quickly... View Details

Keywords: by Jill Avery and Richard Edelman

April 1998 (Revised September 1998)
Case

Classic Pen Company, The: Developing an ABC Model

By: Robert S. Kaplan

Classic Pen has diversified from its core blue and black pen business by introducing new specialized colors. But costs have risen and margins on blue and black pens are decreasing. The controller turns to activity-based costing (ABC) for an explanation. View Details

Keywords: Activity Based Costing and Management; Manufacturing Industry

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11 Aug 2021
Blog Post

The Equity Network: How HBS Helped Me Launch a Tech-Enabled Social Enterprise

that this could become much larger than a summer project and be a real opportunity to make a difference for marginalized communities in the workplace. And thus, The Equity Network was born! At HBS, we set out to turn The Equity Network... View Details

February 2004
Case

Bradman and Tendulkar, LLC

By: Ananth Raman and Vishal Gaur

An investment firm is trying to project inventory turns for Radio Shack, a chain of consumer electronics stores. The investment firm has access to public financial data but not to internal operational metrics. It needs to project inventory turns because inventory... View Details

Keywords: Forecasting and Prediction; Cash Flow; Demand and Consumers; Distribution Channels; Mathematical Methods; Valuation

Citation

Educators

07 Mar 2022
News

Labor Relations Experts Following MLB Negotiations from Afar

02 Aug 2021
Research & Ideas

What If Closing the Wage Gap Means Everyone Earns Less?

It’s a sticky but common dilemma for managers: A valued employee finds out that a coworker earns more, gets upset, and demands a raise. If gender or race figure into the wage gap, tensions can escalate fast. Companies, including Whole Foods, Starbucks, and the social... View Details

Keywords: by Avery Forman

Profile

Constanza Oliveira e Sousa

communications. Look, business is like a wheel. You can’t create jobs without a strong business. But you can’t have a strong business without good employees. HBS has taught me how to turn that wheel. View Details

2013
Tool

Harvard Business Review's Go to Market Tools: Market Sizing

By: Jill Avery and Thomas Steenburgh

Market size matters. On the hook to launch your division's next great product or service? Need to convince higher ups that your product will fit that gaping revenue hole—and is worth the team's scarce marketing and product development resources? You need hard data to... View Details

Keywords: Quantitative Analysis; Tools; Go To Market Strategy; Marketing Strategy; Marketing

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18 Apr 2013
News

Everyday Heroes Inspire Stunned Nation

14 Feb 2020
News

Love, But No Lies, in the Workplace

October 1990 (Revised September 1993)
Case

Changing the Culture at British Airways

By: John P. Kotter

In just 10 years, 1980-1990, British Airways turned around both its declining image and financial situation. Focusing on the paramount importance of customer service, British Airways went from "bloody awful" to "bloody awesome." Experiencing a financial crisis in 1981... View Details

Keywords: Organizational Change and Adaptation; Organizational Culture; Problems and Challenges; Customer Relationship Management; Corporate Strategy; Privatization; Air Transportation Industry; United Kingdom

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