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  • 23 Sep 2015
  • HBS Seminar

Ohad Barzilay, Tel Aviv University

  • June 2020 (Revised October 2020)
  • Case

What Went Wrong with Boeing's 737 Max?

By: William W. George and Amram Migdal
This case describes the development of the Boeing 737 Max airplane model and the events leading up to two tragic plane crashes, in which a total of 346 people died: the crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines... View Details
Keywords: Communication; Communication Intention and Meaning; Communication Strategy; Forms of Communication; Announcements; Decision Making; Decision Choices and Conditions; Judgments; Ethics; Moral Sensibility; Values and Beliefs; Globalization; Global Strategy; Governance; Corporate Accountability; Governance Controls; Human Resources; Resignation and Termination; Leadership; Leadership Style; Management; Business or Company Management; Crisis Management; Management Practices and Processes; Management Skills; Management Style; Management Systems; Risk Management; Time Management; Markets; Demand and Consumers; Digital Platforms; Supply and Industry; Duopoly and Oligopoly; Industry Structures; Operations; Product Development; Organizations; Organizational Change and Adaptation; Organizational Culture; Outcome or Result; Failure; Success; Planning; Strategic Planning; Problems and Challenges; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Risk and Uncertainty; Safety; Strategy; Transportation; Air Transportation; Air Transportation Industry; Air Transportation Industry; Africa; Ethiopia; Asia; Indonesia; North and Central America; United States; Seattle; Chicago
Related
  • May 2016 (Revised March 2020)
  • Case

Fasten: Challenging Uber and Lyft with a New Business Model

By: Feng Zhu and Angela Acocella
Fasten, a new ridesharing start-up in Boston, entered the scene in September 2015 hoping its unique vision of transparency for both driver and passenger and strategy to keep riders' fares low and charge drivers a flat $0.99 fee per ride as opposed to the 20-30%... View Details
Keywords: Information Technology; Transportation; Business Startups; Business Model; Transportation Industry; Boston
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    Jan W. Rivkin

    Jan W. Rivkin is a Professor in the Strategy Unit at Harvard Business School. In the past, he has served as Faculty Chair of the MBA Program, Senior Associate Dean for Research, and head of the Strategy Unit. His research, course development, and teaching focus on... View Details

    Keywords: transportation; transportation; transportation; transportation; transportation

      Rosabeth M. Kanter

      Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details

      Keywords: transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation

        Das Narayandas

        Das Narayandas is the Edsel Bryant Ford Professor of Business Administration at the Harvard Business School. His academic credentials include a Bachelor of Technology degree in Engineering from the Indian Institute of Technology, Bombay (IITB), a Post-Graduate... View Details

        Keywords: transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation
        • Web

        Employment Data Trends

        Health-Related Services 3% 2% 3% 3% 3% Investment Banking 3% 4% 3% 3% 5% Investment Management / Hedge Fund 7% 8% 8% 6% 6% Manufacturing 4% 4% 5% 6% 5% Aero / Auto / Transport Equipment 1% 1% 1% 2% 1% Cleantech 0% <1% <1% <1% <1% Energy /... View Details
        • Web

        Strategy - Faculty & Research

        equity partnerships. The case provides an in-depth setting to apply competitive strategy, partner selection, and global integration frameworks. Keywords: Aviation ; Airlines ; Transportation ; Latin America ; North America Citation... View Details
        • 20 Dec 2010
        • Research & Ideas

        Panama Canal: Troubled History, Astounding Turnaround

        transporting Asia-bound exports down to the Gulf and through the canal and shipping them out to Seattle by land. Conversely, eastern-bound cargoes no longer consisted of strategic raw materials from California but inexpensive manufactured... View Details
        Keywords: by Sarah Jane Gilbert; Transportation

          Janice H. Hammond

          Janice H. Hammond is the Jesse Philips Professor of Manufacturing. She currently serves as coursehead for the new MBA required course, Data Science for Managers. She serves as program chair for the HBS Executive Education International Women’s Foundation and Women’s... View Details

          Keywords: transportation; transportation; transportation; transportation; transportation; transportation; transportation
          • Web

          Leadership Fellows

          Massachusetts Bay Transportation Authority (MBTA) Whitney Museum Code for America Michael J. Fox Foundation for Parkinson’s Research World Wildlife Fund Questions? Email lfp@hbs.edu . View Details
          • 20 Apr 2021
          • Cold Call Podcast

          What Went Wrong with the Boeing 737 Max?

          Keywords: Air Transportation
          • August 2023 (Revised April 2024)
          • Case

          eBee: Affordable Mobility for Africa

          By: Ramon Casadesus-Masanell and Gamze Yucaoglu
          The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the young and ambitious company. In 2023, the... View Details
          Keywords: Business Model; Business Startups; Growth and Development Strategy; Business Strategy; Bicycle Industry; Africa; Kenya
          Related
          • 18 Jul 2023
          • Research & Ideas

          Will Global Demand for Oil Peak This Decade?

          Is the globe’s thirst for oil finally topping out? A major international energy watcher says yes, predicting last month that demand for global oil for transport will peak around 2026, plateau for all uses by 2028, and possibly hit a zenith by the end of the decade.... View Details
          Keywords: by Alvin Powell, Harvard Gazette; Energy; Industrial Products; Auto; Green Technology

            Forest L. Reinhardt

            Forest L. Reinhardt is the John D. Black Professor of Business Administration at Harvard Business School, and HBS’s Senior Associate Dean for Faculty Promotions and Tenure.

            Professor Reinhardt is interested in the relationships between market and nonmarket... View Details

            Keywords: transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation
            • June 2024
            • Module Note

            Value Creation Potential of New Business Models

            By: David J. Collis
            A business model is composed of three elements. These describe a generic way of creating value and identify the maximum potential value of that model for customers. The elements of a business model are the “job to be done” for the customer, the asset configuration, or... View Details
            Keywords: Business Model; Corporate Strategy; Mission and Purpose; Competitive Strategy; Value Creation
            Related
            • Web

            Ruth Mulan Chu Chao Center | About

            she embodied the spirit of the love of learning in this university community.” Also at the time of the gift, the Honorable Elaine L. Chao (MBA 1979), US Secretary of Labor from 2001 to 2009, subsequently US Secretary of Transportation... View Details
            • Web

            Topics - HBS Working Knowledge

            Uncertainty (36) SWOT Analysis (5) Safety (13) Salesforce Management (18) Sales (30) Satisfaction (11) Saving (5) Science-Based Business (7) Science (237) Search Technology (22) Segmentation (1) Selection and Staffing (10) Service Delivery (14) Service Operations (13)... View Details

              John D. Macomber

              John Macomber is a Senior Lecturer in the Finance unit at Harvard Business School. His professional background includes leadership of real estate, construction, and information technology businesses. At HBS, Mr. Macomber's work focuses on climate adaptation and the... View Details

              Keywords: transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation; transportation
              • 16 Oct 2023
              • HBS Case

              Advancing Black Talent: From the Flight Ramp to 'Family-Sustaining' Careers at Delta

              At the end of 2020—seven months after COVID-19 had sent the airline industry into a tailspin and five months after George Floyd’s murder by Minneapolis police provoked nationwide protests for racial justice—Delta Air Lines CEO Ed Bastian was moved to take more action... View Details
              Keywords: by Lane Lambert; Air Transportation