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      • Faculty Publications  (548)

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      • January 2010
      • Case

      DR Corporation

      By: Roy D. Shapiro
      DR Corporation is a manufacturer of major appliances. The traffic manager is facing a decision of selecting a carrier for the inbound movement of motors. The primary case decisions are 1) what factors are critical to the decision; 2) how to calculate the tradeoffs... View Details
      Keywords: Cost vs Benefits; Decision Choices and Conditions; Managerial Roles; Logistics; Supply Chain Management; Truck Transportation; Consumer Products Industry
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      Shapiro, Roy D. "DR Corporation." Harvard Business School Case 610-049, January 2010.
      • January 2010 (Revised August 2011)
      • Case

      United Breaks Guitars

      By: John A. Deighton and Leora Kornfeld
      When social media propagate a complaint about poor customer service, an international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a... View Details
      Keywords: Communication Technology; Customer Satisfaction; Marketing Communications; Marketing Strategy; Consumer Behavior; Network Effects; Service Delivery; Social and Collaborative Networks; Internet; Air Transportation Industry
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      Deighton, John A., and Leora Kornfeld. "United Breaks Guitars." Harvard Business School Case 510-057, January 2010. (Revised August 2011.) (request a courtesy copy.)
      • October 2009 (Revised May 2011)
      • Case

      Stolt-Nielsen Transportation Group

      By: Lynn S. Paine and Lara Adamsons
      Richard Wingfield considers whether to continue a cooperative agreement with industry peers in the deep-sea parcel tanker shipping industry. What are the economic and strategic implications of ending the agreement? What are the legal implications of continuing? Where... View Details
      Keywords: Lawfulness; Lawsuits and Litigation; Agreements and Arrangements; Alliances; Cooperation; Ship Transportation; Shipping Industry
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      Paine, Lynn S., and Lara Adamsons. "Stolt-Nielsen Transportation Group." Harvard Business School Case 310-043, October 2009. (Revised May 2011.)
      • October 2009 (Revised May 2011)
      • Supplement

      Stolt-Nielsen Transportation Group (B)

      By: Lynn S. Paine and Lara Adamsons
      Keywords: Transportation Industry
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      Paine, Lynn S., and Lara Adamsons. "Stolt-Nielsen Transportation Group (B)." Harvard Business School Supplement 310-044, October 2009. (Revised May 2011.)
      • October 2009 (Revised May 2011)
      • Supplement

      Stolt-Nielsen Transportation Group (C)

      By: Lynn S. Paine and Lara Adamsons
      Keywords: Transportation Industry
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      Paine, Lynn S., and Lara Adamsons. "Stolt-Nielsen Transportation Group (C)." Harvard Business School Supplement 310-045, October 2009. (Revised May 2011.)
      • October 2009 (Revised May 2011)
      • Supplement

      Stolt-Nielsen Transportation Group (D)

      By: Lynn S. Paine and Lara Adamsons
      Keywords: Transportation Industry
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      Paine, Lynn S., and Lara Adamsons. "Stolt-Nielsen Transportation Group (D)." Harvard Business School Supplement 310-046, October 2009. (Revised May 2011.)
      • October 2009 (Revised May 2011)
      • Supplement

      Stolt-Nielsen Transportation Group (Supplement)

      By: Lynn S. Paine and Lara Adamsons
      Keywords: Transportation Industry
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      Paine, Lynn S., and Lara Adamsons. "Stolt-Nielsen Transportation Group (Supplement)." Harvard Business School Supplement 310-047, October 2009. (Revised May 2011.)
      • 2009
      • Book

      Entrepreneurs, Managers, and Leaders: What the Airline Industry Can Teach Us About Leadership

      By: Anthony J. Mayo, Nitin Nohria and Mark Rennella
      'Entrepreneurs, Managers, and Leaders' examines the role that business leaders play in shaping industries and how the evolving context of industries shapes leaders in turn. This co-evolutionary process of leadership and industry development is told through the story of... View Details
      Keywords: Business Model; Entrepreneurship; Leadership Development; Managerial Roles; Supply and Industry; Industry Growth; Air Transportation Industry
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      Mayo, Anthony J., Nitin Nohria, and Mark Rennella. Entrepreneurs, Managers, and Leaders: What the Airline Industry Can Teach Us About Leadership. New York: Palgrave Macmillan, 2009.
      • August 2009 (Revised March 2010)
      • Teaching Note

      Two Ways to Fly South: Lan Airlines and Southwest Airlines (TN)

      By: Ramon Casadesus-Masanell, Jorge Tarzijan and Jordan Mitchell
      Teaching Note for 707414. View Details
      Keywords: Air Transportation; Air Transportation Industry
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      Casadesus-Masanell, Ramon, Jorge Tarzijan, and Jordan Mitchell. "Two Ways to Fly South: Lan Airlines and Southwest Airlines (TN)." Harvard Business School Teaching Note 710-422, August 2009. (Revised March 2010.)
      • August 2009 (Revised October 2009)
      • Case

      Indian Railways: Building a Permanent Legacy?

      By: Tarun Khanna, Aldo Musacchio and Rachna Tahilyani
      Keywords: Government and Politics; Managerial Roles; Size; State Ownership; Performance; Transportation Industry; India
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      Khanna, Tarun, Aldo Musacchio, and Rachna Tahilyani. "Indian Railways: Building a Permanent Legacy?" Harvard Business School Case 710-008, August 2009. (Revised October 2009.)
      • July 2009 (Revised May 2010)
      • Case

      The Millennium Challenge Corporation and Ghana

      By: Alnoor Ebrahim and V. Kasturi Rangan
      A U.S. government agency, the Millennium Challenge Corporation (MCC), provides aid to developing countries, focusing on poverty reduction through economic growth. It measures results through an economic rate of return based on increases in farmer incomes anticipated... View Details
      Keywords: Developing Countries and Economies; Economic Growth; Investment Return; Measurement and Metrics; Welfare; Ghana; United States
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      Ebrahim, Alnoor, and V. Kasturi Rangan. "The Millennium Challenge Corporation and Ghana." Harvard Business School Case 310-025, July 2009. (Revised May 2010.)
      • April 2009
      • Teaching Note

      UAL, 2004: Pulling Out of Bankruptcy (TN)

      By: Daniel Baird Bergstresser, Kenneth A. Froot and Darren Robert Smart
      Teaching Note for [205090]. View Details
      Keywords: Air Transportation Industry
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      Bergstresser, Daniel Baird, Kenneth A. Froot, and Darren Robert Smart. "UAL, 2004: Pulling Out of Bankruptcy (TN)." Harvard Business School Teaching Note 209-128, April 2009.
      • March 2009
      • Teaching Note

      Fritidsresor Under Pressure (TN) (A), (B), (C)

      By: Joshua D. Margolis
      Teaching Note for [407007, 407008 and 407009]. View Details
      Keywords: Problems and Challenges; Air Transportation Industry; Air Transportation Industry
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      Margolis, Joshua D. "Fritidsresor Under Pressure (TN) (A), (B), (C)." Harvard Business School Teaching Note 409-095, March 2009.
      • March 2009
      • Teaching Note

      Lan Airlines in 2008: Connecting the World to Latin America (TN)

      By: Ramon Casadesus-Masanell, Jorge Tarzijan and Jordan Mitchell
      Teaching Note for [709410]. View Details
      Keywords: Air Transportation Industry; Latin America
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      • December 2008
      • Teaching Note

      Boeing's e-Enabled Advantage (TN)

      By: Lynda M. Applegate
      Teaching Note for [807011]. View Details
      Keywords: Air Transportation Industry
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      Applegate, Lynda M. "Boeing's e-Enabled Advantage (TN)." Harvard Business School Teaching Note 809-083, December 2008.
      • November 2008
      • Case

      HNA Group: Moving China's Air Transport Industry in a New Direction

      By: William C. Kirby, F. Warren McFarlan and Tracy Manty
      HNA Group, the parent company of Hainan Airlines, was positioning itself to go global and make a mark for itself as the largest private airline in China. Positioned squarely behind the "Big Three" state-owned carriers, Hainan Airlines sought to create a world-class... View Details
      Keywords: Global Strategy; Management Practices and Processes; Private Ownership; Competitive Advantage; Air Transportation Industry; China
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      Kirby, William C., F. Warren McFarlan, and Tracy Manty. "HNA Group: Moving China's Air Transport Industry in a New Direction." Harvard Business School Case 309-029, November 2008.
      • October 2008 (Revised January 2010)
      • Case

      Airbus A380—Turbulence Ahead

      By: Ananth Raman, William Schmidt and Vishal Gaur
      Multiple delays of the Airbus A380 have shocked analysts and investors alike. What are the causes of these delays and how should investors respond to the signals they may be sending about the company's outlook? View Details
      Keywords: Investment; Product Development; Outcome or Result; Performance Expectations; Air Transportation Industry
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      Raman, Ananth, William Schmidt, and Vishal Gaur. "Airbus A380—Turbulence Ahead." Harvard Business School Case 609-041, October 2008. (Revised January 2010.)
      • October 2008 (Revised June 2011)
      • Case

      JetBlue Airways: Managing Growth

      By: Robert S. Huckman and Gary P. Pisano
      Considers the situation facing David Barger, President and CEO of JetBlue Airways, in May 2007 as he addresses the airline's need to slow its growth rate in the response to increasing fuel costs and the effects of major operational crisis for the airline in February... View Details
      Keywords: Growth and Development Strategy; Growth Management; Operations; Performance Capacity; Performance Efficiency; Competitive Strategy; Air Transportation Industry
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      Huckman, Robert S., and Gary P. Pisano. "JetBlue Airways: Managing Growth." Harvard Business School Case 609-046, October 2008. (Revised June 2011.)
      • October 2008 (Revised October 2009)
      • Case

      Blink: The European Air-Taxi Service

      By: William A. Sahlman and Jackie Donnelly Russell
      This case describes a new venture that is about to launch a Pan-European air-taxi service in 2008. View Details
      Keywords: Business Startups; Capital; Financing and Loans; Product Launch; Air Transportation Industry; Europe
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      Sahlman, William A., and Jackie Donnelly Russell. "Blink: The European Air-Taxi Service." Harvard Business School Case 809-058, October 2008. (Revised October 2009.)
      • September 2008 (Revised August 2009)
      • Case

      Columbus Tubing: Steel is Real

      By: Daniel C. Snow, Gary P. Pisano, Elena Corsi and Gudrun Urfalino Kristinsdottir
      Columbus Tubing must choose to improve an old technology (steel) or to develop a new material (carbon fiber). The decision must take into account a complicated context: increased demand for the "old" steel products made in Italy, increasing power of carbon fiber... View Details
      Keywords: Decision Choices and Conditions; Resource Allocation; Production; Research and Development; Information Technology; Bicycle Transportation; Asia; Italy
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      Snow, Daniel C., Gary P. Pisano, Elena Corsi, and Gudrun Urfalino Kristinsdottir. "Columbus Tubing: Steel is Real." Harvard Business School Case 609-042, September 2008. (Revised August 2009.)
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