Technology Companies - Publications - Faculty & Research

December 2024
Case

Blue Cross Blue Shield of Michigan (BCBSM): The AI Journey

In early 2024, Bill Fandrich, Executive VP and CIO of Blue Cross Blue Shield of Michigan (BCBSM), faced a critical decision about AI adoption within the organization. Fandrich had championed AI implementation at BCBSM. After successfully developing three AI... View Details

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23 Mar 2023
Blog Post

Arla Foods: How Sustainable Can A Dairy Company Be?

8,500 dairy farmers, and the 4th largest dairy company in the world. When we entered the Arla Headquarters near Aarhus, the rare Danish winter sun lit up the central atrium, highlighting the most adorable office centerpiece: the cows!... View Details

21 Apr 2015
News

Tech Companies Struggle to Get World on Internet

Keywords: Telecommunications; Information

01 Jul 2019
Research & Ideas

The Airbnb Lesson for Startups? Success Takes More Than Technology

starting a new company, you have to be on the ground. Forget about technology, hiring a CTO, or getting a bunch of engineers. You need to be on the ground, talking to customers and acquiring suppliers. Later on, a new company can figure... View Details

Keywords: by Danielle Kost; Travel; Tourism

23 Aug 2006
Working Paper Summaries

Capturing Benefits from Tomorrow’s Technology in Today’s Products: The Effect of Absorptive Capacity

Keywords: by Daniel Snow; Technology

23 Jun 2023
HBS Case

This Company Lets Employees Take Charge—Even with Life and Death Decisions

example for companies struggling to re-engage “quiet quitters” while balancing rising costs and mixed economic signals. The company began in the Netherlands in 2006 as an antidote to what the founders viewed... View Details

Keywords: by Annelena Lobb; Health

16 Feb 2021
News

Why companies are adopting 'work from anywhere' policies

January 2020
Case

Celata Bioinnovations

By: John R. Wells and Benjamin Weinstock

In December 2019, Jon Hu (HBS ‘19) and Dr. Samantha Dale Strasser, co-founders of Celata Bioinnovations, were raising $1 million to launch their company. They had founded Celata less than six months earlier with the aim of redefining the drug discovery process.... View Details

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January 2013
Case

Zappos.com 2009: Clothing, Customer Service, and Company Culture (MM)

By: Frances X. Frei and Robin J. Ely

On July 17, 2009, Zappos.com, a privately-held online retailer of shoes, clothing, and other soft-line retail categories, learned that Amazon.com, a $19 billion multinational online retailer, had won its Board of Directors' approval to offer to merge the two companies.... View Details

Keywords: Customer Relationship Management; Internet and the Web; Mergers and Acquisitions; Organizational Culture; Growth and Development Strategy; Apparel and Accessories Industry; Retail Industry

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27 Jan 2003
Research & Ideas

New Cluster Mapping Project Helps Companies Locate Facilities

influenced not just by the decisions it makes and the assets inside the company, but also by the surrounding business environment in the locations at which the company operates. The business environment shapes the skills, knowledge, and... View Details

Keywords: by Sean Silverthorne

08 Dec 2017
News

New Study: Increasing apprenticeships will lead to more companies saying “You’re Hired!”

June 21, 2019
Article

When Tech Companies Compete on Their Own Platforms

By: Feng Zhu

One common complaint from third parties about platform businesses is that they see what succeeds on their platforms and then enter the most profitable areas themselves, often decimating third parties in the process. Studies have identified several motivations for... View Details

Keywords: Platform-based Markets; Platform-owner Entry; Digital Platforms; Market Entry and Exit; Competition

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January 1992 (Revised December 1994)
Background Note

Note on E-Mail and Privacy: U.S. Law and Company Policies

By: Lynn S. Paine

Describes the legal landscape of employee privacy as it applies to e-mail interception: the various legal theories on which a privacy claim might be based and proposed federal legislation relevant to the subject. Also describes the policies companies like UPS,... View Details

Keywords: Risk and Uncertainty; Information; Rights; Government Legislation; Internet and the Web; Interpersonal Communication; Ethics; Theory; Policy; Employees

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10 Jan 2022
Research & Ideas

How to Get Companies to Make Investments That Benefit Everyone

Regulators often punish companies for bad behavior—for instance, by fining them if they pollute the environment. But instead of focusing on what business leaders are doing wrong and constantly slapping their hands, government officials... View Details

Keywords: by Lane Lambert

November 2019
Supplement

United Technologies Corp.: Are the Parts Worth More Than the Whole?

By: Benjamin C. Esty and Daniel Fisher

After spending more than 50 years creating a diversified industrial conglomerate that Fortune Magazine described as “arguably the most profitable conglomerate in America” in 2014, UTC’s CEO Greg Hayes was under pressure from activist investors (Dan Loeb and Bill... View Details

Keywords: Corporate Strategy; Business Conglomerates; Financial Management; Corporate Governance; Organizational Structure; Diversification; Valuation; Investment Activism; Financial Strategy; Investment Funds; Value Creation; Aerospace Industry; Electronics Industry; Industrial Products Industry; United States

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February 2015 (Revised November 2015)
Case

Building an Integrated Biopharma Company: Crucell (A)

By: Richard G. Hamermesh, Marianne Van Der Steen and Susan S. Harmeling

By 2009, Crucell had become the largest biopharma company in the Netherlands and a symbol of national pride. The case traces the evolution of the company from a University spin-off into a fully-integrated company. Crucell's success, particularly in the vaccine space,... View Details

Keywords: Biotechnology; Biopharmacy Company; Licensing; Licensing Agreements In Biopharmacy; Human Cell-line Technology; Vaccine; Healthcare Innovation; Global Health; Partners and Partnerships; Entrepreneurship; Growth and Development Strategy; Biotechnology Industry; Pharmaceutical Industry; Netherlands

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February 1998
Article

Computer Software Company Earnings Revisions may be Needed

By: David F. Hawkins

Keywords: Applications and Software; Business Earnings

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Lucky Ones Coffee: Employing People with Disabilities | Information Technology

Featured Case Lucky Ones Coffee: Employing People with Disabilities Katie Holyfield and Taylor Matkins founded the The Lucky Ones Coffee in 2017 with a mission to create jobs in Park City, Utah for people with intellectual and developmental disabilities. The View Details

March 27, 2025
Article

How One Company Used AI to Broaden Its Customer Base

By: Sunil Gupta and Frank V. Cespedes

The software company SAP successfully leveraged AI tools to begin selling to the small and medium enterprises (SMEs) market, which had previously been uneconomical for its in-person sales approach. By mapping the customer journey and deploying over 40 AI tools, SAP... View Details

Keywords: AI and Machine Learning; Sales; Business Strategy; Market Entry and Exit

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