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- All HBS Web
(369)
- People (1)
- News (145)
- Research (150)
- Events (1)
- Multimedia (5)
- Faculty Publications (69)
- Web
Demo Day | New Venture Competition
2025) Pearle is a luxury vegan caviar brand, offering the taste and feel of caviar without harming sturgeon, the most endangered species group on the planet. After building a reputation in the greater than $2 billion caviar market, Pearle... View Details
- 03 Dec 2019
- News
Two Tales of Connection: Over Meals and Mentoring
because the host chooses to share the meal on his or her Sabbath, when all tech devices are banned from the table and a cultural element is introduced where diners see, hear and literally taste different perspectives. “It’s not a required... View Details
Keywords: Margie Kelley
- 19 Nov 2012
- Research & Ideas
LEED-ing by Example
populous that drove a Toyota Prius in 2008, and the pro-environmental voting record of each city's delegates to the California legislature. They then matched cities that had adopted green-building policies to cities that had not. "We tried to match cities very... View Details
- 01 Mar 2010
- News
Eric Schiffer
doesn’t matter if I like something. Another time we bought bottled water that came in assorted flavors, all very unusual. To get the deal we had to buy all four flavors, one of which was bamboo. It tasted as bad as it sounds. We finally... View Details
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
the surface of your head, so you're never going to get to the deep areas of the brain with EEG," Karmarkar explains. The fMRI uses a giant magnet, often 3 Teslas strong, to track the blood flow throughout the brain as test subjects respond to visual, audio, or... View Details
- 29 Jun 2007
- First Look
First Look: June 29, 2007
tasted a Cabernet Sauvignon in one of Napa Valley's tasting rooms were not permitted to ship the wine directly to their home. In 2002, direct-to-consumer shipping was either banned or overly cumbersome in 37... View Details
Keywords: Martha Lagace
- 01 Oct 2002
- News
What's Cookin'
employs an enviable tactic: "I eat," he laughs. "I'm always nibbling and testing - my favorite is our chocolate-chunk cookie." No Typical Days An excellent set of taste buds is one obvious asset in the food business, but other qualities... View Details
Keywords: Hanna, Julia
- 27 Aug 2013
- First Look
First Look: August 27
whether media outlets are favoring their own authors because these are the authors that their readers prefer or simply because they are trying to collude. We provide a test to distinguish between these two potential mechanisms and present evidence that this is because... View Details
Keywords: Sean Silverthorne
- 27 Mar 2012
- First Look
First Look: March 27
tastes rather than collusion-the effect of connections is present both for authors who began writing for a media outlet before and after the book release. We then investigate other determinants of expert reviews. Relative to consumer... View Details
Keywords: Carmen Nobel
- 25 Aug 2022
- News
September 2022 Alumni and Faculty Books
all these benefits come faster and more naturally. Bookends: A Memoir of Love, Loss and Literature By Zibby Owens (MBA 2003) Little A Zibby Owens has become a well-known personality in the publishing world. Her infectious energy, tasteful... View Details
- 01 Mar 2016
- News
Alumni and Faculty Books for March 2016
estates, art collections, music festivals, and hot-air balloon rides. The book ends with a guide to hotels, restaurants, wineries and tasting rooms, natural mineral spas, shopping, sightseeing, entertainment, and recreation. Investment: A... View Details
- 23 Apr 2019
- First Look
New Research and Ideas, April 23, 2019
points daily. But it's hard to acquire new customer groups when algorithms have a bias to replicate the tastes on which they are trained. Purchase this case:https://hbsp.harvard.edu/product/919413-PDF-ENG Harvard Business School Case... View Details
Keywords: Dina Gerdeman
- 07 Jan 2013
- Lessons from the Classroom
Culture Changers: Managing High-Impact Entrepreneurs
many in these industries have also propels them to introduce new work that questions and challenges these norms, even though that is more risky. "So you have to ask, 'Do I want to direct or reflect? Do I want to simply reflect people's View Details
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
of Wedgwood's china-was and is critical. But I argue in Brand New that functional quality is an essential, though not sufficient cause or condition of success. Working in the late nineteenth century, Heinz built his brand on quality food that View Details
Keywords: by Martha Lagace
- 08 Apr 2008
- First Look
First Look: April 8, 2008
economy began to improve and the livelihood of many Chinese rose with it, their tastes began to change. Exposed to more luxurious foreign brands, many Chinese strived to purchase a Swiss or Japanese watch. How could Fiyta build up its... View Details
Keywords: Martha Lagace
- 08 Nov 2016
- First Look
November 8, 2016
of the way in which newcomers can change the rules of competitive engagement in a global industry. It also poses the question of how incumbents can respond, especially when constrained by regulation, tradition, and different capabilities than those demanded by changing... View Details
Keywords: Sean Silverthorne
- Web
Global Entrepreneurship - Course Catalog
(Singapore/Indonesia) and Gojek (Indonesia) soon evolved into similar offerings over time. The critical element of imitation startups is how they adapt to the local market in which customer tastes, buying habits, and willingness to pay may differ. For B2C companies,... View Details
- 02 Sep 2018
- News
Havana Rising
with trumpeter Yasek Manzano Silva (top)—and rum and cigar tastings with a local cigar “sommelier” (bottom). And there was romance in the challenge of Cuba, she says. Her life in San Francisco was easy—moved by Ubers, fed by Seamless,... View Details
Keywords: Dan Morrell; photographed by Eve North
- 30 Oct 2005
- Research & Ideas
Tuning Jobs to Fit Your Company
strategies. Consider Nestlé, a food company that reformulates its products in response to regional tastes for spices and sweets. In this "local value creation" configuration, the span of control for regional business managers is... View Details
Keywords: by Robert Simons
- 01 Sep 2016
- News
Alumni and Faculty Books for September 2016
economy. From sartorial taste and food habits to marriage and old age, from music and language to celebrities and censorship, he looks at over a hundred ads to study how the Indian consumer has changed over the past five decades and how... View Details