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- Faculty Publications (120)
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- All HBS Web (575)
- Faculty Publications (120)
- 01 Mar 2023
- News
Is AI OK?
Illustrations by Dan Bejar Illustrations by Dan Bejar When she began investigating Airbnb’s smart-pricing algorithm several years ago, Assistant Professor Shunyuan Zhang wasn’t looking for evidence that it generated discriminatory outcomes, a problem known as... View Details
- 15 Nov 2010
- Lessons from the Classroom
Connecting Goals and Go-To-Market Initiatives
effective strategy implementation is aligning price and value. Surprisingly few firms do this well; most set price based on their costs, not the value of their products and services to their View Details
- 13 May 2014
- First Look
First Look: May 13
eligible for a discount on the purchase price conditional on their achieving the sales targets set by the franchisor. We show that car dealers (franchisees) who exclusively deal in cars of the brand offered... View Details
Keywords: Sean Silverthorne
- 27 Jun 2024
- Research & Ideas
Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge
use of the strategic text sequence prompted the AI assistant to choose the targeted products for recommendation even though they didn’t always meet the consumer’s stated criteria. For example, one of the machines was repeatedly included... View Details
- 28 Jun 2011
- News
Bold Ascent
of tent in use on some of the planet’s most dangerous peaks. Priced from $1,100 to $8,750 (for a seven-meter geodesic dome that can serve as a combination dining hall, meeting place, and satellite communication center), the company’s... View Details
- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
Town, and Helsinki. Mike Lim (MBA 2020), one of the students on the Choco Pie team, says, “Our assignment was to determine how to target millennial women with the new product . . . driving sales at their specialty kiosks and shops.” The... View Details
- 26 Aug 2014
- First Look
First Look: August 26
in the ten-year forward real rate. This finding is at odds with standard macro models based on sticky nominal prices, which imply that monetary policy cannot move real rates over a horizon longer than that over which all prices in the... View Details
Keywords: Sean Silverthorne
- 12 May 2009
- First Look
First Look: May 12, 2009
These contractual devices provide insurance to the shareholders of the target and may protect the buyer as well. The purpose of this note is to define the main categories of price protection and explain... View Details
Keywords: Martha Lagace
- 11 Jul 2006
- First Look
First Look: July 11, 2006
into online payments. PayPal, owned by eBay, has targeted online merchants outside eBay's auction community for its next wave of expansion. Google represents a potential threat to PayPal's "off eBay" strategy, as do incumbent... View Details
Keywords: Sean Silverthorne
- 02 Sep 2014
- First Look
First Look: September 2
https://www.hbs.edu/faculty/Pages/download.aspx?name=11-100.pdf The Effect of Target Difficulty and Incentives on Target Completion: The Case of Reducing Carbon Emissions By: Ioannou, Ioannis, Shelley Xin Li,... View Details
Keywords: Sean Silverthorne
- 28 Jun 2011
- First Look
First Look: June 28
study they asked, what is the effect of mandatory sustainability reporting on management practices across the world? Read the paper: http://bsr.london.edu/lbs-article/611/index.html Mutual Fund Trading Pressure: Firm-Level Stock Price... View Details
Keywords: Sean Silverthorne
- 02 Mar 2018
- Op-Ed
Op-Ed: Trump’s Tariffs Could Harm Allies as Much as Opponents
increased for consumers, and there were more jobs lost in those sectors suffering from higher steel prices than steel jobs created. After Trump’s announcement, the Dow Jones industrial average greeted the news with a drop of more than 1.5... View Details
- 20 Mar 2018
- First Look
First Look at New Research and Ideas, March 20, 2018
March 2018 Review of Economics and Statistics Scraped Data and Sticky Prices By: Cavallo, Alberto Abstract—I use daily prices collected from online retailers in five countries to study the impact of... View Details
Keywords: Sean Silverthorne
- 17 Jun 2019
- Research & Ideas
What Hospitals Must Learn to Compete
holds true in most health care service markets in the United States: You should think about what market position you occupy, how it is differentiated from others’, and whether you are fulfilling the needs of your target market. It’s... View Details
- 01 Mar 2016
- First Look
March 1, 2016
their demand for a risky asset by weighing two signals: an average of the asset’s past price changes and the asset’s degree of overvaluation. The two signals are in conflict, and investors “waver” over time in the relative weight they put... View Details
Keywords: Sean Silverthorne
- 15 Jan 2008
- First Look
First Look: January 15, 2008
specialize in different stages of a complex production process. This paper considers the pricing behavior and profitability of these so-called modular clusters. In particular, we investigate a possibility hinted at in prior work: that for... View Details
Keywords: Martha Lagace
- Profile
Micah Macfarlane
exists and the need exists, but it is just not getting there. The market is designed to sell to the developed world and poorer countries need more bargaining power. I brokered investments and negotiated prices to help get affordable... View Details
- 18 Jun 2001
- Research & Ideas
Tech Investment the Wise Way
here cover a wide range including outright sale, renting, charging by the transaction, advertising and subscription models, licensing, or even giving away the product and selling after-sale support and services. Having a sense of price... View Details
- Web
Approaching Business with an Artistic Eye - Global Activities 2020
sector,” explains Halwani. “I want to strengthen it and make it available and accessible to everyone.” At HBS, Halwani furthered his entrepreneurial passion and started his own fashion e-commerce company, Darza—which means “stitch” in Arabic—to View Details
- 03 Jun 2008
- First Look
First Look: June 3, 2008
in the month of July. A sudden drop in capital market prices for an asset class can be caused by news affecting fundamental values or by a widespread liquidity shock. The implication of a shock to fundamental value is that the View Details
Keywords: Martha Lagace