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- All HBS Web (569)
- Faculty Publications (115)
Show Results For
- All HBS Web (569)
- Faculty Publications (115)
- 20 Sep 2007
- Research & Ideas
How to be a Customer
How-to books targeting customers often focus on how to game the system, how to return the cocktail dress on Monday after you've worn it once on Saturday, how to exploit manufacturer warranties and satisfaction guarantees (often,... View Details
Keywords: by John Quelch
- 15 Apr 2014
- First Look
First Look: April 15
we construct and analyze a new dataset that covers U.S. private equity transactions from 1980 to 2005. We track 3,200 target firms and their 150,000 establishments before and after acquisition, comparing outcomes to controls similar in... View Details
Keywords: Sean Silverthorne
- 06 Feb 2006
- What Do You Think?
Should CEOs of Public Companies Offer Earnings Guidance?
an average -3.6 percent three-day return around the announcement to stop guidance. . . . After the elimination of guidance, stock prices lead earnings less, but there is no change in overall stock return volatility or analyst attention.... View Details
- 01 Dec 2020
- News
New News
things I learned at HBS is that when something is hard, you ask why. Looking at industry data, I saw a ton of untouched white space in targeted media, which was common in New York back in the 1800s. You had a newspaper for German New... View Details
- 13 May 2014
- First Look
First Look: May 13
eligible for a discount on the purchase price conditional on their achieving the sales targets set by the franchisor. We show that car dealers (franchisees) who exclusively deal in cars of the brand offered... View Details
Keywords: Sean Silverthorne
- 27 Jun 2024
- Research & Ideas
Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge
use of the strategic text sequence prompted the AI assistant to choose the targeted products for recommendation even though they didn’t always meet the consumer’s stated criteria. For example, one of the machines was repeatedly included... View Details
- 10 May 2016
- First Look
May 10, 2016
targeted firms. These results suggest a need to check the power of NPEs through changes in U.S. IP policy, in particular to screen out trolling early in the litigation process. Publisher's link:... View Details
Keywords: Carmen Nobel
- 05 Nov 2013
- First Look
First Look: November 5
investigates the effect of social ties between acquirers and targets on merger performance. Using data on educational background and past employment, we construct a measure of the extent of cross-firm social connection between directors... View Details
Keywords: Sean Silverthorne
- 02 Mar 2015
- Research & Ideas
‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat
the products they are interested in purchasing online. This makes them less likely to browse, research, and compare prices across brick-and-mortar locations, and thus shoppers visit fewer stores per trip, resulting in a decline in overall... View Details
- 22 Jul 2014
- First Look
First Look: July 22
infringing on the NPEs' patents. We support these predictions using a novel, large dataset of patents targeted by NPEs. We show that NPEs on average target firms that are flush with cash (or have just had... View Details
Keywords: Sean Silverthorne
- 15 Nov 2010
- Lessons from the Classroom
Connecting Goals and Go-To-Market Initiatives
effective strategy implementation is aligning price and value. Surprisingly few firms do this well; most set price based on their costs, not the value of their products and services to their View Details
- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
Town, and Helsinki. Mike Lim (MBA 2020), one of the students on the Choco Pie team, says, “Our assignment was to determine how to target millennial women with the new product . . . driving sales at their specialty kiosks and shops.” The... View Details
- 23 Sep 2014
- First Look
First Look: September 23
double-digit drop in stock price overnight. Questions were raised on the company's strategies pursued to meet such targets and on the validity of its three-year planning process. Purchase this case:... View Details
Keywords: Sean Silverthorne
- 26 Aug 2014
- First Look
First Look: August 26
in the ten-year forward real rate. This finding is at odds with standard macro models based on sticky nominal prices, which imply that monetary policy cannot move real rates over a horizon longer than that over which all prices in the... View Details
Keywords: Sean Silverthorne
- 11 Jul 2006
- First Look
First Look: July 11, 2006
into online payments. PayPal, owned by eBay, has targeted online merchants outside eBay's auction community for its next wave of expansion. Google represents a potential threat to PayPal's "off eBay" strategy, as do incumbent... View Details
Keywords: Sean Silverthorne
- 02 Sep 2014
- First Look
First Look: September 2
https://www.hbs.edu/faculty/Pages/download.aspx?name=11-100.pdf The Effect of Target Difficulty and Incentives on Target Completion: The Case of Reducing Carbon Emissions By: Ioannou, Ioannis, Shelley Xin Li,... View Details
Keywords: Sean Silverthorne
- 28 May 2019
- News
Cure All
How would you advise them? Leemore Dafny: What I’d say is something that holds true in most health care service markets in the United States: You should think about what market position you occupy, how it is differentiated from others’, and whether you are fulfilling... View Details
- 01 Mar 2016
- First Look
March 1, 2016
their demand for a risky asset by weighing two signals: an average of the asset’s past price changes and the asset’s degree of overvaluation. The two signals are in conflict, and investors “waver” over time in the relative weight they put... View Details
Keywords: Sean Silverthorne
- 28 Jun 2011
- News
Bold Ascent
of tent in use on some of the planet’s most dangerous peaks. Priced from $1,100 to $8,750 (for a seven-meter geodesic dome that can serve as a combination dining hall, meeting place, and satellite communication center), the company’s... View Details
- 31 May 2016
- First Look
May 31, 2016
use infringement, and they may lack information about the price of a license. The uninformed nature of infringement implies that price may not be the primary factor in the decision to settle past use; in... View Details
Keywords: Sean Silverthorne