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Show Results For
- All HBS Web
(2,816)
- People (5)
- News (464)
- Research (1,683)
- Events (18)
- Multimedia (31)
- Faculty Publications (995)
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- 01 Sep 2005
- News
Trouble in Mouse Land
In 1984, two board members of the Walt Disney Company (WDC) — Stanley Gold and Roy Disney — mounted a targeted campaign to convince major shareholders that Michael Eisner and Frank Wells were the right team to lead the faltering... View Details
- 01 Sep 2004
- News
HBS Clubs and Associations
concepts to improve organizational effectiveness. Richardson attended a more targeted program titled Performance Measurement for Effective Management of Nonprofit Organizations, which is designed to boost organizational accountability and... View Details
- 03 Feb 2021
- News
Power Play
implications of the shift to sustainability-driven demand,” she adds. “We’re not aware of any other firms that are doing what we’re doing on an independent and targeted basis.” The bonus to delivering returns on investments? The potential... View Details
Keywords: Maureen Harmon
- 31 Jan 2019
- News
A Global Mission
King Jr. at Selma and spent time at Kolonia Farms, an interracial community in Georgia that was the target of boycotts and violence. “It was a very moving time for me,” DeFehr says now. But when he returned to Canada, he discovered that... View Details
- 01 Apr 2001
- News
The Small Business Difference: How Smaller Companies Manage with Less
was software that could mine huge databases and organize information that was both usable and affordable for small businesses. But when it didn’t take off with its target customers, Slayton and his team were quick to adapt. Sensing a new... View Details
- 01 Mar 2013
- News
A United Front
Ferguson: Managing Manchester United." The flip side of Ferguson's acclaim, of course, is that he and his team have a large target on their backs. When the case opens on the 2012–2013 season, the club is facing a well-funded, vigorous... View Details
- 01 Sep 2008
- News
Mara Aspinall
Personalized Medicine,” a Harvard Business Review article that outlines an agenda that could hasten the transition from “trial-and-error” therapies for life-threatening illnesses to a more targeted line of attack. Aspinall began her... View Details
- 22 Feb 2022
- News
Vision: Learning Curve
technology so that we can reach out in a low-cost, scalable way,” Mahajan explains. Rocket targets the least educated and most impoverished families in India. Many parents earn between one and two dollars a day doing construction or... View Details
- 01 Jun 2014
- News
Case Study: A Souped-Up Strategy
demographics to target your neighborhood priorities in the bigger cities. —Sara Fox (MBA 1990) Someone with deep pockets (Groupon?) is going to enter this space. It is a great idea, so go for the maximum impact. Try to do one large city... View Details
- 01 Apr 2002
- News
HBS Alumni Association Board of Directors: President's Report
electronic newsletter for alumni as well as to revamp the Web site, a project that has already begun. Finally, the committee has offered critical feedback in the area of targeted marketing that will help the School identify the needs of... View Details
- 25 Feb 2020
- News
Case Study: The Credit Bureau
Mobley cart them away. The concept resonates with Mobley’s target customers, who for now are in the NYC area (where the company is based), although its service areas will change to keep pace with shifting demands, Ramírez says. “The... View Details
- 01 Dec 2014
- News
Case Study: Growing the Family Business
of my industry, but we’d still offer prepay discounts, and a small portion of people will choose that model—even though it’s not our core value proposition. It also gave us cash up front. — Paul Sims (MBA 2002) Have you thought about trying to crowdfund and View Details
- 13 Feb 2019
- News
We’re All Going to Get Hacked
went away. So RedSeal tries to quantify the architecture, quantify the equipment, quantify all the elements of the network, to tell you whether or not you can survive hitting a tree. Morrell: What compelled you to write this book? Rothrock: What really got on me going... View Details
- 01 Dec 2010
- News
The Transformers
edge of a cliff, cast knowing glances and jumped. “There was that feeling that submitting the business plan was like jumping off a cliff,” says Tierney. “We couldn’t say after that, ‘Oh, we changed our minds.’” A Targeted Approach... View Details
- 06 Dec 2021
- News
Vision: Sound Science
variety of known causes, but this is the first time a genetically driven form of hearing loss has received rare disease recognition. We think the designation will broaden medical research in this field and ultimately lead to a range of new View Details
Keywords: Deb Blagg
- 01 Jun 1998
- News
HBS Forum: Business Leadership in the Social Sector
most effective use of business resources to help solve social- sector problems," explained BLSS chair, HBS professor Rosabeth Moss Kanter. "We examined what business can and can't do well and the outcomes and impacts of business activism on the View Details
- 25 Aug 2022
- News
Vision: To Go-Go
operations, analyzing what is already available for delivery in target markets and mining its own data to see what works and what doesn’t. “The industry is hard. You need tons of money to get started. Almost all restaurants go broke after... View Details
- 13 Nov 2018
- News
Building a New Real Estate Investment Model
renting than any time in the last five decades, and Davis knew there was a market opportunity here. Yet Davis moved in the opposite direction of many real estate investors. He didn’t target big states with large suburban populations and... View Details
- 01 Sep 2017
- News
Case Study: Confidence Builder
Kyriacopoulos (MBA 2010) Neither proposed target market seems to be the source of a viable business model. I doubt students can or will pay for info they can get from the internet or they already know. And universities will be happy with... View Details
- 01 Mar 2014
- News
Everything Old Is a New Opportunity
is targeting seniors, when 90 percent of today's marketing spend is aimed at people under 50. And he's hedging his bets on something we all think seniors run from—namely, technology. It all came together in 2012, when Johnston and... View Details