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Publications

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  • All HBS Web  (521)
    • News  (227)
    • Research  (235)
    • Events  (4)
    • Multimedia  (8)
  • Faculty Publications  (110)

Show Results For

  • All HBS Web  (521)
    • News  (227)
    • Research  (235)
    • Events  (4)
    • Multimedia  (8)
  • Faculty Publications  (110)
← Page 16 of 521 Results →
  • 01 Sep 2008
  • News

Looking to the Majors

Portland-Vancouver, the 23rd-largest TV market in the country, is most suitable for a Major League Soccer franchise. “You’re talking about one of the best soccer markets in the country and bringing in a league that is really on the rise,”... View Details
Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Feb 1998
  • News

Running Up the Score

as a TV sport and, from the fans' perspective, made it a national game. Before that, teams had only sold TV rights separately in their local markets." Television revenues remained rather modest, however,... View Details
Keywords: Garry Emmons
  • 29 Jan 2014
  • Research & Ideas

Super Bowl Ads for Multitaskers

looking at. Increasingly, viewers are doubling up on entertainment with a second media device in their hand or on their lap to complement—and compete—with the television. In 2012, Nielsen found that close to 40 percent of smartphone and tablet users multitask in front... View Details
Keywords: by Michael Blanding; Advertising; Sports
  • 01 Mar 2009
  • News

An Excerpt from The Innovator’s Prescription: A Disruptive Solution for Health Care

changes. As an illustration, when color television was invented, nobody would buy color TVs because no network was broadcasting in color. And networks would not broadcast in color because nobody owned color televisions. It took David... View Details
Keywords: Health, Social Assistance
  • 29 Feb 2016
  • News

In the ‘Spotlight’

spec for the TV series “The West Wing,” which was passed from a friend to one of the show’s producers. And with that, Singer’s new role as a screenwriter was launched. Following “The West Wing,” Singer wrote the screenplay for the film... View Details
  • 16 Jun 2003
  • Research & Ideas

Historical Perspective: Levitt Shaped the Debate

said. One example: Polaroid France. Launching the Polaroid camera in France, the company followed Levitt's standardized marketing approach. Problem was, French TV at the time was non-commercial, and Polaroid could not create the consumer... View Details
Keywords: by Sean Silverthorne
  • 29 Apr 2013
  • Research & Ideas

Diagnosing the ‘Flutie Effect’ on College Marketing

so—intercollegiate sporting events generated an estimated $2 billion in revenue and $1 billion in profit in 2010. Winning programs prosper in diverse ways including ticket and product sales, alumni donations, and TV contracts. Chung is... View Details
Keywords: by Sean Silverthorne; Education; Advertising; Sports
  • Web

Bibliography | Baker Library | Bloomberg Center | Harvard Business School

the Corporate Image Gary Works Photograph Album Resources Research Links Films & TV Bibliography From the Director Site Credits Special Collections Search Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion... View Details
  • 01 Dec 2013
  • News

Recognizing Potential

courses, via a closed-circuit TV system, offered by USC. This opportunity to use technology to further his education, long before the advent of online learning, enabled him to earn his master's degree before entering HBS. "HBX is an... View Details
Keywords: Internet; distance learning; online education; News, Library, Internet, and Other Services; Information
  • 01 Mar 2010
  • News

The Heart of the Deal

of Comcast who will run the new enterprise, has high-profile business, especially TV business, in his genes. His father, Dan Burke (MBA ’55), is the former CEO of Capital Cities/ABC and a television industry legend; and an uncle, James... View Details
  • 01 Jun 2003
  • News

Unsung Hero

On September 11, 2001, Celina Realuyo (MBA 2000), a private banker at Goldman Sachs in London, watched in horror on her office TV as the attacks in New York City and Washington unfolded. A former U.S. Foreign Service officer who had... View Details
Keywords: Finance
  • 25 Apr 2014
  • News

Self-awareness is important if you want to be a good general manager

[classmates] talk to me and ask me questions about aspects of China,” says Yuan. “It’s hard to get a holistic view of the country by reading articles or watching TV programs. I try to give them a 360-degree view of China.” As career vice... View Details
  • 01 Dec 2017
  • News

3-Minute Briefing: Wei Zhang (MBA 1999)

discovered something that I hadn’t even known I could do. After HBS, I returned to China and moonlighted as a TV host for fun. I was working at Bain when I learned that News Corp was recruiting for shows in China. I said, “I’m going.” It... View Details
Keywords: Julia Hanna
  • 01 Apr 2001
  • News

Hit Radio Show and HBS Alumni Help Young Classical Musicians

Slavet, a nonprofit arts entrepreneur and partner in a real estate development and management firm. “But we want to be more than that. Through our radio show, Web site, education programs, and upcoming TV special, we’re establishing an... View Details
Keywords: Arts, Entertainment; Broadcasting (except Internet); Information
  • 01 Jun 2000
  • News

A Natural Balance

that produces all-natural oils, lotions, and skin cleansers from ingredients such as sandalwood oil, rose oil, and lavender. SUNDÃRI means "beautiful woman" in Hindi, and in a TV interview on CNNfn's Entrepreneurs Only (March 17, 2000),... View Details
  • 03 Aug 2015
  • Research & Ideas

Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders

terms, both companies would like nothing better than to have customers to themselves, wrapped up in their own seamless media universes: iTunes, iPad, and Apple TV on the one hand; and Kindle, Amazon Prime, and Fire View Details
Keywords: by Michael Blanding; Information; Publishing; Technology
  • 01 Jun 1998
  • News

25 Years in Show Business

some one hundred HBS students, under the direction of Alan Priest (MBA '98), put on "HBTV," a spoof about HBS starting its own cable TV station. The event marked the 25th anniversary of the HBS Show, an annual musical-comedy extravaganza... View Details
  • Web

Post-war PR Campaigns Reaching Wide Audiences | Baker Library | Bloomberg Center | Harvard Business School

the Corporate Image Gary Works Photograph Album Resources Research Links Films & TV Bibliography From the Director Site Credits Special Collections Search Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion... View Details
  • 06 Dec 2006
  • Op-Ed

India Needs to Encourage Trade with China

withered away in response to the Chinese threat. Nor have major overseas ventures by the Chinese, in Europe and the West, been unambiguously successful. Shenzhen-based TCL Multimedia, among the world's largest TV makers, for instance,... View Details
Keywords: by Tarun Khanna
  • Web

Lessons in Economics | Baker Library | Bloomberg Center | Harvard Business School

the Corporate Image Gary Works Photograph Album Resources Research Links Films & TV Bibliography From the Director Site Credits Special Collections Search Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion... View Details
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