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Show Results For
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All HBS Web
(963)
- People (2)
- News (242)
- Research (582)
- Multimedia (5)
- Faculty Publications (201)
- Web
Harvard Business School Online Courses & Learning Platforms
Choose a subject area: Digital Transformation Marketing Business Essentials Leadership & Management Entrepreneurship & Innovation Strategy Finance & Accounting Business in Society Featured Courses Creating Brand Value Professor Jill Avery...
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- 07 Jun 2023
- HBS Case
3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook
fees that other brands pay department stores and other distributors. While it doesn’t charge the premium prices of competitors, its lower costs help it maintain an advantage. Perhaps recognizing that threat, Estee Lauder acquired The...
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by Michael Blanding
- February 2022 (Revised February 2023)
- Case
TikTok in 2020: Super App or Supernova? (Abridged)
By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien
TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea—helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors...
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Keywords:
Digital Platform;
Artificial Intelligence;
AI;
Mobile App;
Mobile App Industry;
Mobile and Wireless Technology;
Market Entry and Exit;
Brands and Branding;
Growth and Development Strategy;
China
Rayport, Jeffrey F., Dan Maher, and Dan O'Brien. "TikTok in 2020: Super App or Supernova? (Abridged)." Harvard Business School Case 822-112, February 2022. (Revised February 2023.)
- June 2015 (Revised October 2015)
- Case
High Liner Foods, 2015
By: John R. Wells and Galen Danskin
In 2015, Canadian-based High Liner Foods Ltd was one of North America's largest frozen fish processors with extensive shares of both the food service and retail channels in Canada, the USA and Mexico. With over C$1 billion in revenues, the company had grown four fold...
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- Program
Senior Executive Leadership Program—China
to corporate success on a more strategic and senior level. Gain a new ability to think strategically, seize growth opportunities, and compete successfully both within the region and globally Foster the innovations that will improve your...
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- September 1998 (Revised May 1999)
- Case
Arnold Communications
By: Teresa M. Amabile and Jeremiah Weinstock
The new owner and CEO of Arnold Advertising, a relatively small regional agency, aims to build it into Arnold Communications--a much larger, stronger firm competing successfully for national accounts. As part of this growth strategy, the agency develops a process for...
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Keywords:
Management Practices and Processes;
Creativity;
Entrepreneurship;
Advertising;
Business Processes;
Brands and Branding;
Growth and Development Strategy;
Advertising Industry
Amabile, Teresa M., and Jeremiah Weinstock. "Arnold Communications." Harvard Business School Case 899-083, September 1998. (Revised May 1999.)
- October 2003 (Revised August 2005)
- Case
American Legacy: Beyond the Truth Campaign
By: Youngme E. Moon and Kerry Herman
The hard-hitting "Truth" campaign has been one of the most successful antismoking initiatives in history. The focus of the "Truth" campaign is to dissuade teenagers from smoking. The sponsor of the campaign, the American Legacy Foundation, is now trying to decide...
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Keywords:
Advertising Campaigns;
Communication Strategy;
Customer Focus and Relationships;
Decision Choices and Conditions;
Ethics;
Brands and Branding;
Corporate Social Responsibility and Impact
Moon, Youngme E., and Kerry Herman. "American Legacy: Beyond the Truth Campaign." Harvard Business School Case 504-014, October 2003. (Revised August 2005.)
- July 2018
- Teaching Note
Ron Johnson: A Career in Retail
By: Ryan Raffaelli
In April 2013, Ron Johnson (HBS '84) stepped down after just 18 months as CEO of J.C. Penney. In his brief tenure, Johnson, an acclaimed retailer respected for his innovation and success in shaping the retail image at Target and Apple, introduced dramatic departures...
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- 09 Dec 2002
- Research & Ideas
UnileverA Case Study
Competitive Advantage Lever Brothers, Unilever's first and major affiliate, was remarkably successful in interwar America. After a slow start, especially because of "the obstinate refusal of the American housewife to appreciate...
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- 27 Feb 2007
- First Look
First Look: February 27, 2007
has quality variations, reducing consumption. Five independent growers formed a cooperative to provide quality control and a brand name—Ripe 'N Ready—that enabled retailers to differentiate their stores and producers to differentiate the...
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Martha Lagace
- 21 Nov 2023
- Op-Ed
The Beauty Industry: Products for a Healthy Glow or a Compact for Harm?
In my recently published book Deeply Responsible Business, I write about business leaders since the 19th century who have acted responsibly, often by putting the welfare of their communities above the idea of maximizing profits. I make a sharp distinction between...
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- May 2013 (Revised April 2015)
- Case
Ron Johnson: Retail at Target, Apple, and J.C. Penney
By: Das Narayandas, Kerry Herman and Lisa Mazzanti
In April 2013, Ron Johnson (HBS '84) stepped down after just 18 months as CEO of J.C. Penney. In his brief tenure, Johnson, an acclaimed retailer respected for his innovation and success in shaping the retail image at Target and Apple, introduced dramatic departures...
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Keywords:
Change Management;
Innovation Leadership;
Situation or Environment;
Failure;
Management Teams;
Brands and Branding;
Retail Industry;
United States
Narayandas, Das, Kerry Herman, and Lisa Mazzanti. "Ron Johnson: Retail at Target, Apple, and J.C. Penney." Harvard Business School Case 513-103, May 2013. (Revised April 2015.)
- Web
California - Global
debated which metrics were best to measure progress against their strategy. May–June 2024 Article Harvard Business Review What Makes a Successful Celebrity Brand? By: Ayelet Israeli , Jill Avery , Leonard A. Schlesinger and Matt Higgins...
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- 17 Aug 2020
- Research & Ideas
What the Stockdale Paradox Tells Us About Crisis Leadership
no point at which this becomes easy. Both Leach and Stockdale note that success in a long-term survival situation means getting up and fighting each day. Stockdale wrote in A Vietnam Experience: Ten Years of Reflection that it was “the...
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by Boris Groysberg and Robin Abrahams
- Web
Entrepreneurial Management - Faculty & Research
brand beyond a local base, ACFC had inverted the model, generating both global and local interest in the club during its first three years. The club’s early success was reflected in its market valuation of...
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- December 2016 (Revised May 2018)
- Case
Ebony Magazine
By: Steven Rogers and Derrick Jackson
For nearly 75 years, the Johnson Publishing Company has been the most successful African American magazine publisher. Its flagship Ebony magazine was an iconic coffee table fixture for decades in black households of all classes, making founder John H. Johnson...
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Keywords:
Business Restructuring;
Media;
Race Characteristics;
Social History;
Contemporary History;
Fairness;
Race;
Corporate Entrepreneurship;
Adaptation;
Consolidation;
Culture;
Brands and Branding;
Journals and Magazines;
Decisions;
Business History;
Restructuring;
Innovation and Management;
Crisis Management;
Media and Broadcasting Industry;
Journalism and News Industry;
Publishing Industry;
Chicago
Rogers, Steven, and Derrick Jackson. "Ebony Magazine." Harvard Business School Case 317-043, December 2016. (Revised May 2018.)
- December 2007 (Revised October 2008)
- Case
Real Madrid Club de Fútbol in 2007: Beyond the Galácticos
By: Anita Elberse and John A. Quelch
On June 17, 2007, Real Madrid sealed its first Spanish league championship under new president Ramon Calderon, ending an unprecedented title drought. Real Madrid had seen a significant growth in revenues and now was the world's biggest soccer club and among the largest...
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Keywords:
Talent and Talent Management;
Risk Management;
Brands and Branding;
Marketing Strategy;
Sports;
Sports Industry
Elberse, Anita, and John A. Quelch. "Real Madrid Club de Fútbol in 2007: Beyond the Galácticos." Harvard Business School Case 508-060, December 2007. (Revised October 2008.)
- 16 Jan 2006
- Research & Ideas
What Customers Want from Your Products
get done, and design products and brands that fill that need. In this excerpt, the authors look at designing products that do a job rather than fill a product segment. With few exceptions, every job people need or want to do has a social,...
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- Web
Podcast - Business & Environment
what successful climate collaborations between companies and environmental nongovernmental organizations (ENGOs) look like in practice, and how ENGOs can help by sharing their expertise and even pushing companies to take bolder action on...
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- 21 Aug 2013
- Research & Ideas
What Went Wrong at J.C. Penney?
After successful stints at Target (vice president of merchandising) and Apple (senior vice president of retail operations), it seemed Ron Johnson could do no wrong. But the winning streak came to a well-publicized end during his two-year...
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