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  • All HBS Web  (746)
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  • September 2010 (Revised January 2014)
  • Supplement

Aspen Skiing Company (D)

By: Michael W. Toffel and Stephanie van Sice
Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world-renowned ski resort vulnerable to global climate change, Aspen's activities... View Details
Keywords: Environmental Sustainability; Supply Chain; Entertainment and Recreation Industry; Sports Industry; Aspen
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Toffel, Michael W., and Stephanie van Sice. "Aspen Skiing Company (D)." Harvard Business School Supplement 611-019, September 2010. (Revised January 2014.)
  • 30 Apr 2019
  • First Look

New Research and Ideas, April 30, 2019

Sneakers Game “Our goal is to be the kind of start-up that would terrify Nike—if Nike didn’t already own us.” Ron Faris, general manager of S23NYC, a Manhattan-based digital studio owned by sports apparel... View Details
Keywords: Dina Gerdeman
  • 10 Apr 2019
  • HBS Case

How Entrepreneurs Can Turn Lead Into Gold

the Academy of Management Annals. Their conclusion: Far too much focus is placed on raising money and signing formal contracts, but far too little attention on informal and non-financial resources that can make or break a new business.... View Details
Keywords: by Michael Blanding; Financial Services
  • February 2013
  • Case

18 Months in a Startup: Zaggora.com

By: Tom Nicholas
The founders of Zaggora reflected back on a tumultuous year-and-a-half in which they had generated, from just $40,000 in personal savings, a multi-million dollar sportswear enterprise selling Hotpants to women. These were hotpants not of the 1960s hipster variety, but... View Details
Keywords: Internet and the Web; Growth Management; Problems and Challenges; Business Startups; Brands and Branding; Innovation and Invention; Corporate Finance; Sports Industry; Sports Industry
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Nicholas, Tom. "18 Months in a Startup: Zaggora.com." Harvard Business School Case 813-140, February 2013.
  • 28 Jan 2013
  • Research & Ideas

Helping Yelp Create More Accurate Reviews

over 33 million reviews for local businesses, with some sporting more than 1,000 reviews each. How, then, does a consumer make sense of the spate of opinions, many of which contradict each other? New research suggests a scientific way to... View Details
Keywords: by Kim Girard; Food & Beverage
  • 02 Jun 2003
  • Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

Douglas B. Holt says brand managers have little appreciation for how myths in American culture can be used to create "extraordinary" brand-building opportunities. In this e-mail interview, Holt discusses a recent working paper... View Details
Keywords: by Manda Salls
  • 05 Nov 2014
  • What Do You Think?

Are We Entering an Era of Neuromanagement?

our choice(s) in life." Henry Kwok commented, "The field of neuroscience and brain scanning will only get more advanced, and thus we can expect better reading However, the job of managing and leading will be evolving in a fast... View Details
Keywords: by James Heskett
  • 02 Apr 2015
  • Research & Ideas

Digital Initiative Summit: Big Messages, Small Screens, Many Choices

Business Administration and Chair of the General Management Program at HBS. Gupta, whose current academic interests lie in mobile advertising, mobile payments, and mobile commerce, described the difficult landscape confronting marketers... View Details
Keywords: by Carmen Nobel; Advertising
  • 14 May 2013
  • First Look

First Look: May 14

Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? In this book, drawing on my case studies and other research on the worlds of media and sports, I... View Details
Keywords: Sean Silverthorne
  • 16 Aug 2024
  • In Practice

Election 2024: What's at Stake for Business and the Workplace?

partisanship will continue to cloud economic judgment around the 2024 election. For managers and finance professionals, these insights highlight two important aspects of operating a business today: In a polarized political environment,... View Details
Keywords: by Rachel Layne
  • 24 Jun 2002
  • Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

center of much discussion. The advice most often provided to managers is to weave the brand into the most potent popular culture trends. Recently, consultants and ad agencies began emphasizing the reverse: recommending that View Details
Keywords: by Martha Lagace
  • May 2025
  • Supplement

On (B): The Cyclon Spins On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader and Karen Elterman
A follow-up to the On case (723-430), this short case explores how the performance athletic shoe company On expanded its Cyclon subscription and recycling program through 2024, adding two new shoe models to the subscription and a one-time-purchase recyclable T-shirt. View Details
Keywords: Business Model; Business Strategy; Competitive Advantage; Competitive Strategy; Disruptive Innovation; Distribution Channels; Environmental Sustainability; Marketing Strategy; Product Design; Product Development; Technological Innovation; Expansion; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; China; Europe; Germany; Japan; Switzerland; United States
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Casadesus-Masanell, Ramon, Karolin Frankenberger, Sascha Mader, and Karen Elterman. "On (B): The Cyclon Spins On." Harvard Business School Supplement 725-475, May 2025.
  • 12 May 2003
  • Research & Ideas

How Hot is the “Hot Spot” Business?

the conference they'd also be checking their e-mail and navigating the news or their personal life, conducting what he called parallelism. But a subset of the tech-savvy group would already be miles ahead, he said. They would be sporting... View Details
Keywords: by Sean Silverthorne & Martha Lagace; Technology; Communications; Telecommunications
  • 21 Jan 2014
  • First Look

First Look: January 21

http://hbr.org/product/non-equity-financing-for-entrepreneurial-ventures/an/814005-PDF-ENG Harvard Business School Case 314-010 Decision Making at the Top: The All-Star Sports eBusiness Division Describes a senior View Details
Keywords: Sean Silverthorne
  • 11 Jul 2012
  • Research & Ideas

The Future of Boards

have too many people on the board of financial institutions who don't know anything about financial institutions, then you have a problem. Q: But you also make the point that it's not possible for a board member to know everything. It's important that they know enough... View Details
Keywords: by Julia Hanna
  • 05 Sep 2006
  • Research & Ideas

HBS Cases: Porsche’s Risky Roll on an SUV

A decade ago, Porsche, the luxury car company, found itself at a crossroads. Renowned for its classy (and expensive) sports cars, the firm had taken a hit in the wake of the 1987 stock market crash and suffered in great part due to... View Details
Keywords: by Martha Lagace; Auto; Manufacturing
  • September 2023 (Revised May 2025)
  • Teaching Note

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman
Teaching Note for "On," HBS Case No. 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the Speedboard, and... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Germany; Switzerland; United States
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Casadesus-Masanell, Ramon, Karolin Frankenberger, Sascha Mader, Jordan Mitchell, and Karen Elterman. "On (A) and (B)." Harvard Business School Teaching Note 724-375, September 2023. (Revised May 2025.)
  • September 2023 (Revised September 2023)
  • Supplement

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman
Slides to support the teaching of the On case, 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Europe; Germany; Switzerland; United States
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Casadesus-Masanell, Ramon, Karolin Frankenberger, Sascha Mader, Jordan Mitchell, and Karen Elterman. "On Slides." Harvard Business School PowerPoint Supplement 724-376, September 2023. (Revised September 2023.)
  • 26 Sep 2017
  • First Look

First Look at New Research and Ideas, September 26, 2017

forthcoming Review of Financial Studies Managing the Family Firm: Evidence from CEOs at Work By: Bandiera, Oriana, Andrea Prat, Renata Lemos, and Raffaella Sadun Abstract—We present evidence on the labor supply of CEOs and on whether... View Details
Keywords: Sean Silverthorne
  • 17 Nov 2003
  • Research & Ideas

Lessons from a Nasty Trade Dispute

To discuss the case's lessons for managers, Abdelal and Alfaro joined forces on an e-mail interview with HBS Working Knowledge's Cynthia D. Churchwell. Cynthia D. Churchwell: What are the key issues that managers should know about the... View Details
Keywords: by Cynthia Churchwell
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