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Show Results For
- All HBS Web
(369)
- People (1)
- News (77)
- Research (190)
- Events (3)
- Multimedia (1)
- Faculty Publications (58)
- 10 Aug 2016
- Research & Ideas
Prospective Students Steer Clear of Schools Rocked by Scandal
stock of his corporate sponsors dropped, as did sales of Nike golf balls. A college’s well publicized scandal can open the eyes of prospective students. Source: SIphotography But Luca reasoned that many colleges wrestle with drinking and... View Details
- 26 May 2022
- News
Northern California Club Honors Noom; LGBTQ Alumni Share HBS Stories
model, its message, and its impact on people’s lives.” Dubin adds that while the virtual event was “a bit different,” it reached more people as a webcast, and clips from the recorded conversation with Jeong will be made available online for anyone to view. “They can be... View Details
Keywords: Margie Kelley
- 10 Dec 2012
- Research & Ideas
Why We Blab Our Intimate Secrets on Facebook
example, in a February 2012 survey by the Pew Research Center, 73 percent of 2,253 adult respondents answered they would not be OK with a search engine (such as Google) keeping track of their searches and... View Details
Keywords: by Carmen Nobel
- 01 Jun 2005
- News
Profiles from the Class of 2005
unexpectedly offered Williams an ad agency internship at the conclusion of his first year. Building on that 2004 summer experience, he’s headed for an advertising job in New York City upon graduation. Finally, his dueling... View Details
- Web
Online Digital Marketing Strategy Course | HBS Online
Search Advertising Display Advertising Utilizing Paid Media Channels Measuring Paid Media Featured Exercises Quiz yourself on the most important paid media channels and explore... View Details
- 01 Mar 2007
- News
Letters to the Editor
Chuck Porter and the type of work he wanted to do, I think this may have been an intentional and very smart strategy. Advertising campaigns for products with strong points of differentiation are much more fun and easier to develop in a... View Details
- 13 Feb 2020
- Blog Post
Know Your Audience – Recruiting HBS Students for Manufacturing
and skills, showcase your roles that combine the engineering and business skill sets. These unique roles are highly sought after, but can be few and far between, and not well advertised. “The best way to advertise your role is to post on... View Details
Keywords: Manufacturing
- 07 Sep 2020
- Research & Ideas
How to Help Small Businesses Survive COVID's Next Phase
cheese, at least for now. It’s equally important for firms to understand their most loyal and profitable customers—who they are, what they buy, and how to engage them. Beyond their purchasing power, loyal customers can become a company’s best advocates, providing... View Details
- Web
Social Entrepreneurship Fellowship | Social Enterprise | Harvard Business School
agree to abide by the HBS Community Values and the MBA Honor Code (pdf). The venture must be a standalone effort and operate independently of existing organizations (including, but not limited to, resources, governance, management, staff, and infrastructure).... View Details
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
Quasi-Experiment By: Israeli, Ayelet Abstract—This paper investigates a manufacturer’s ability to influence compliance rates among its authorized online retailers by exploiting changes in the Minimum Advertised Price (MAP) policy and in... View Details
- 18 Jul 2005
- Research & Ideas
Identify Emerging Market Opportunities
example, because the data sources and credit histories that firms draw on in the West don't exist in emerging markets. Market research and advertising are in their infancy in developing countries, and it's difficult to find the deep... View Details
- Career Coach
Vincent Dessain
Vincent (HBS MBA’87) draws on more than 25 years of experience as a higher education senior executive at HBS and INSEAD and in the corporate world both in the US and in Europe to counsel students and alumni as they evaluate, prepare for and pursue their career options.... View Details
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- 08 Jan 2001
- Research & Ideas
Can Japan Compete? [Part Two]
the search for best practices. The strategy part is very much more difficult, but it creates the need for choice with the associated uncertainty and anxiety. Strategy requires saying no, rather than empowering everyone in the organization... View Details
Keywords: by Martha Lagace & Hilah Geer
- 05 May 2023
- News
Fail Better
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Every year, HBS selects a small handful of outstanding alums to receive its most important honor, the Alumni Achievement Award. This year's recipients work in finance, politics, biopharma, and... View Details
- 16 Dec 2020
- Blog Post
Faculty Books Published in 2020
process, and the economy. One explores changes in the ability of the US to attract talented foreign workers and the role of sponsoring institutions in shaping immigration policy. Another explains how the division of innovative labor... View Details
Keywords: All Industries
- 13 Sep 2011
- First Look
First Look: September 13
and Competitive Imitation: The Case of Sponsor-Based Business Models Authors:Ramon Casadesus-Masanell and Feng Zhu Abstract We study sponsor-based business model innovations where a firm monetizes its product through sponsors rather than... View Details
Keywords: Sean Silverthorne
- 07 Oct 2014
- First Look
First Look: October 7
transformation of the very nature of the innovation search process. We find intermediate disclosure has the advantage of efficiently steering development towards improving existing solution approaches, but also the effect of limiting... View Details
Keywords: Sean Silverthorne
- 31 May 2011
- First Look
First Look: May 31
Abstract Theories of the firm have been dominated by a legacy of ideas from early industrialization that pose zero-sum opposition between capital and labor (or capital and nearly everything else), differentiating the economy from society and often posing irreconcilable... View Details
Keywords: Sean Silverthorne
- 21 Nov 2016
- Research & Ideas
It Matters That Your CEO Doesn't Know Much About Sales
developments in a changing market. Says Cespedes: “Value is created or destroyed with customers, and good leaders know that interpreting market data is not just a search for truth and insights. It’s also about actionable dialogue with the... View Details
Keywords: by Michael Blanding
- 15 May 2006
- Lessons from the Classroom
Women Find New Path to Work
and personal marketing, sort of one-to-one-to-one, the customized approach, as opposed to the broadcast media that were the mainstays of advertising in the early '90s. They always have to think about this work in the context of a broader... View Details
Keywords: by Mallory Stark