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    John A. Deighton

    John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details

    Keywords: advertising; banking; beverage; communications; computer; consumer products; credit card; e-commerce industry; financial services; grocery; hotels ＆ motels; information technology industry; marketing industry; music; pharmaceuticals; professional services
    • Web

    Winners & Runners-Up | New Venture Competition

    1:58 2024 Alumni New Venture Competition Winner: Elisa Transforming child nutrition in Latin America through fresh and additive-free meals. Business Track, 2024 Crop Diagnostix Brandon Chi (MBA 2024) Joseph Swift, Amitesh Pratap Business... View Details
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    The Importance of Mentorship: A Conversation With Professor Ting Zhang - MBA

    East and North Africa South America United States Filters Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author... View Details
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    African American Student Union Spotlight on Joint Degrees - MBA

    East and North Africa South America United States Filters Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author... View Details
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    Meet LASO: The HBS Latino Student Organization - MBA

    East and North Africa South America United States Filters Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author... View Details
    • November 2022 (Revised February 2024)
    • Case

    The Globalization of Manchester City Football Group

    By: Maria P. Roche, Tiona Zuzul, Exequiel Hernandez and Amy Klopfenstein
    This case describes the efforts of City Football Group (CFG) to purchase Esporte Clube Bahia (Bahia), a Brazilian professional soccer club. CFG’s strategy was to acquire under-performing clubs worldwide, invest money in high-profile players, and improve the teams’... View Details
    Keywords: Business Ventures; Acquisition; Business Conglomerates; Geography; Geographic Location; Geographic Scope; Globalization; Global Strategy; Globalized Markets and Industries; Markets; Demand and Consumers; Marketing; Brands and Branding; Organizations; Organizational Change and Adaptation; Sports; Strategy; Competition; Competitive Advantage; Diversification; Expansion; Sports Industry; Europe; United Kingdom; England; South America; Brazil
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    How HBS Financial Aid Can Help You Meet the Cost of Your MBA - MBA

    East and North Africa South America United States Filters Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author... View Details
    • 29 Jan 2024
    • Research & Ideas

    Do Disasters Rally Support for Climate Action? It's Complicated.

    Environmental disasters like wildfires can ignite awareness of climate change and boost eco-friendly politicians’ careers. But do voters perceive a tradeoff between environmental policies and local economic growth? In Brazil, home to a majority of the Amazon tropical... View Details
    Keywords: by Rachel Layne
    • October 2023 (Revised April 2024)
    • Case

    FARM Rio: Bringing a Brazilian Fashion Brand to the World

    By: Isamar Troncoso and Jill Avery
    FARM Rio, a twenty-six year old Brazilian fashion brand, had recently put down roots in the U.S. The brand, known for its bold, colorful, nature-inspired tropical prints, was testing the waters in Europe to assess if and how the brand should further expand globally.... View Details
    Keywords: Global Marketing; Go-to-market Strategy; Global Branding; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Growth and Development Strategy; Product Positioning; Market Entry and Exit; Distribution Channels; Expansion; Fashion Industry; Brazil; United States; Europe
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    5 Reasons to Join a Club at HBS - MBA

    East and North Africa South America United States Filters Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author... View Details
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    What is an HBS Section? - MBA

    East and North Africa South America United States Filters Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author... View Details
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    Advisory Board - Entrepreneurship

    Accounting Review, Journal of Accounting and Economics, Journal of Accounting Research, Contemporary Accounting Research, and Management Science. He has served on the editorial board of several journals and presented his research to corporate executives and academic... View Details
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    College Students, Take a Sneak Peek at the HBS MBA - MBA

    East and North Africa South America United States Filters Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author... View Details
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    10 Things I Learned During My First Month in the MS/MBA: Engineering Sciences Program - MBA

    East and North Africa South America United States Filters Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author... View Details
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    From Harvard to Miss New Jersey: A Journey of Perseverance and Self-Belief - MBA

    East and North Africa South America United States Filters Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author... View Details
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    A Guided Experience into the World of Entrepreneurship - MBA

    East and North Africa South America United States Filters Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author... View Details
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    Globalization - Faculty & Research

    America ; South America ; North and Central America ; United States ; Colombia Citation Educators Related Tamayo, Jorge, Ruth Costas, Pedro... View Details
    • February 2023
    • Case

    Roblox: Virtual Commerce in the Metaverse

    By: Ayelet Israeli and Nicole Tempest Keller
    In 2022, Roblox had 58.8 million daily active users, including over half of all children and teens under the age of 16 in the United States. Roblox, a free-to-use “co-experience platform”, allowed users to come together in immersive 3D experiences to socialize, work,... View Details
    Keywords: Entertainment; Games, Gaming, and Gambling; Market Design; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Business Strategy; Economics; Economy; Economic Systems; Advertising; Advertising Campaigns; Digital Platforms; Markets; Price; Innovation and Management; Entertainment and Recreation Industry; Video Game Industry; Technology Industry; United States; California; North America; South America; Asia; Europe
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      Marcela Carvalho

      Marcela is a PhD candidate in Business Economics. Previously, she did her undergraduate studies at Universidade de Sao Paulo and obtained a Master's degree in Economics from PUC-Rio. Her research interests include... View Details
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      Should Entrepreneurs Get an MBA? - MBA

      East and North Africa South America United States Filters Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author... View Details