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  • Web

Published CSV Cases - Institute For Strategy And Competitiveness

by Michael E. Porter, Mark R. Kramer, and Pamela Sud This case provides a sample of Walmart's social engagement activities and asks students to categorize each as philanthropy, corporate social... View Details
  • Web

Emerging Topics - Institute For Strategy And Competitiveness

strategies with tangible social benefits, is gaining widespread acceptance within the business and nonprofit communities. These are some tools and emerging research topics. Shared Value Measurement An... View Details
  • April 1990 (Revised January 1993)
  • Case

Ad Council's AIDS Campaign (A): Advertising Strategy

By: V. Kasturi Rangan and Janet Montgomery
Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make... View Details
Keywords: Advertising; Goals and Objectives; Social Marketing; Corporate Social Responsibility and Impact; Success; Problems and Challenges; Social Issues; Health Industry
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  • Web

Videos - Institute For Strategy And Competitiveness

Health Delivery Project The Institute for Cancer Care Innovation MOC Network ICIC U.S. Cluster Mapping Project U.S. Competitiveness Project FSG Shared Value Initiative Social Progress Imperative AllWorld Network VBHCD Initiative VBHCD... View Details
  • September 2020 (Revised February 2024)
  • Teaching Note

Artea (A), (B), (C), and (D): Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli
Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details
Keywords: Targeted Advertising; Targeting; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
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  • Web

Artful Leadership | Social Enterprise | Harvard Business School

what to do differently, and moving to implementation.” To that end, Hodges has already made a point of bringing other MBAs on board, hosting both a Social Enterprise Summer Fellow and an HBS Leadership Fellow . “I love giving students and... View Details
  • Web

FAQs - Institute For Strategy And Competitiveness

Health Delivery Project The Institute for Cancer Care Innovation MOC Network ICIC U.S. Cluster Mapping Project U.S. Competitiveness Project FSG Shared Value Initiative Social Progress Imperative AllWorld Network VBHCD Initiative VBHCD... View Details
  • Web

Articles - Institute For Strategy And Competitiveness

Health Delivery Project The Institute for Cancer Care Innovation MOC Network ICIC U.S. Cluster Mapping Project U.S. Competitiveness Project FSG Shared Value Initiative Social Progress Imperative AllWorld Network VBHCD Initiative VBHCD... View Details
  • 22 Feb 2021
  • Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

Management That Works: How to Sell in a World That Never Stops Changing, Cespedes, a senior lecturer at Harvard Business School, offers research-based insight and context, and presents sales productivity not only as a core way to increase profit and value, but also as... View Details
Keywords: by Kristen Senz
  • Web

VBHCD Initiative - Institute For Strategy And Competitiveness

Health Delivery Project The Institute for Cancer Care Innovation MOC Network ICIC U.S. Cluster Mapping Project U.S. Competitiveness Project FSG Shared Value Initiative Social Progress Imperative AllWorld Network VBHCD Initiative VBHCD... View Details
  • March 2021
  • Supplement

Artea (A), (B), (C), and (D): Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli
Power Point Supplement to Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on... View Details
Keywords: Targeted Advertising; Targeting; Algorithmic Data; Bias; A/B Testing; Experiment; Advertising; Gender; Race; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
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  • 12 Nov 2010
  • Research & Ideas

One Report: Integrated Reporting for a Sustainable Strategy

What a company externally reports shapes how it behaves internally. The key question is, "What should companies report?" A new reporting practice--"integrated reporting," which integrates measures of financial and non-financial performance in a... View Details
Keywords: by Robert Eccles; Accounting
  • November 2012
  • Teaching Note

Groupon (TN)

By: Sunil Gupta, Ray Weaver and Yien Hao Lock
On November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share... View Details
Keywords: Social Networking; Media; Technology; Strategy; Business Growth and Maturation; Marketing Strategy; Marketing; Internet and the Web; Social Media; Retail Industry; Service Industry; Technology Industry; North America; United States
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  • Article

Strategies and Tactics in NGO-Government Relations: Insights from Slum Housing in Mumbai

By: Ramya Ramanath and Alnoor Ebrahim
Relationships between nongovernmental organizations (NGOs) and government agencies have been variously described in the nonprofit literature as cooperative, complementary, adversarial, confrontational, or even co-optive. But how do NGO-government relationships emerge... View Details
Keywords: Cooperative Ownership; Housing; Corporate Strategy; Business and Government Relations; Organizational Change and Adaptation; Nonprofit Organizations; Change Management; Business Strategy; Growth and Development; Non-Governmental Organizations; Accommodations Industry; Mumbai
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  • Web

History | Social Enterprise | Harvard Business School

Citizenship. HBS convenes Consumer-Driven Health Care conference. 1997 HBS convenes Business Leadership in the Social Sector. 1996 New Executive Education program Governing for Nonprofit Excellence (GNE) . HBS convenes Nonprofit View Details
  • 14 Jun 2013
  • Talk

Why Business Can Be Good at Solving Social Problems

By: Michael E. Porter

Why do we turn to nonprofits, NGOs and governments to solve society's biggest problems? Michael Porter admits he's biased, as a business school professor, but he wants you to hear his case for letting business try to solve massive problems like climate change and... View Details

Keywords: Creating Shared Value; Strategy; Value Creation; Corporate Social Responsibility and Impact; Profit; Scotland
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  • 01 Oct 2003
  • News

Corporate Social Responsibility—A Religion with too Many Priests?

  • November 29, 2011
  • Article

The Role of The Board in Creating a Sustainable Strategy

By: Robert G. Eccles, Ioannis Ioannou and George Serafeim
While conceptually elegant, the belief that a corporation's role is to maximize value for shareholders is under increasing challenge as society's expectations for companies change. An equally elegant new concept that takes account of these dual pressures has yet to... View Details
Keywords: Value Creation; Business and Stakeholder Relations; Corporate Strategy; Business and Shareholder Relations; Corporate Social Responsibility and Impact; Performance Expectations; Governing and Advisory Boards; Management Practices and Processes; Decisions; Risk and Uncertainty; Cost vs Benefits; Information
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  • Web

Faculty & Research | Social Enterprise | Harvard Business School

practice and train business leaders. Nonprofit Strategy & Governance Expanding its early focus on helping nonprofits operate more efficiently to the emerging space of social enterprises and the challenges of... View Details
  • Web

K–12 Education | Social Enterprise | Harvard Business School

and sustain high-performing K–12 public school districts in the United States. These efforts have resulted in more than 30 case studies focused on adapting and applying management concepts within urban school systems to drive improved performance and on using... View Details