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  • May 2017 (Revised July 2017)
  • Supplement

Aadhaar: From Voluntary to Mandatory

By: Tarun Khanna, Anjali Raina and Rachna Chawla
Approximately 1.1 billion residents of India (99% of the population) had a unique biometric identity—Aadhaar—by 2017. In six years, the Unique Identification Authority of India (UIDAI) had achieved an unprecedented milestone in emerging and developed markets. The... View Details
Keywords: Entrepreneurship; Business and Government Relations; Emerging Markets; Information; Information Technology; Organizational Design; Infrastructure; Identity; Projects; Information Management; Government and Politics; Digital Platforms; Internet and the Web; Transformation; Society; Welfare; Social Issues; Private Sector; Public Sector; Information Technology Industry; Asia; India; New Delhi
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  • 2023
  • Working Paper

The Buy-In Effect: When Increasing Initial Effort Motivates Behavioral Follow-Through

By: Holly Dykstra, Shibeal O'Flaherty and A.V. Whillans
Behavioral interventions often focus on reducing friction to encourage behavior change. In contrast, we provide evidence that adding friction can promote long-term behavior change when behaviors involve repeated costly efforts over longer time horizons. In... View Details
Keywords: Friction; Behavior; Environmental Sustainability; Transportation; Outcome or Result
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  • November–December 2023
  • Article

Look the Part? The Role of Profile Pictures in Online Labor Markets

By: Isamar Troncoso and Lan Luo
Profile pictures are a key component of many freelancing platforms, a design choice that can impact hiring and matching outcomes. In this paper, we examine how appearance-based perceptions of a freelancer’s fit for the job (i.e., whether a freelancer "looks the part"... View Details
Keywords: Freelancers; Gig Workers; Demographics; Prejudice and Bias; Selection and Staffing; Jobs and Positions; Analytics and Data Science
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  • 29 May 2012
  • First Look

First Look: May 29

United Kingdom support these predictions and advance a relational view of organizational change in which social networks operate as tools of political influence through affective mechanisms. In Search of the Hybrid Ideal Authors:Julie... View Details
Keywords: Sean Silverthorne
  • 05 May 2009
  • First Look

First Look: May 5, 2009

stage can continue to deliver the resources, capabilities, and platforms needed to fuel the emerging opportunities of the future. This business lifecycle view of innovation requires new leadership and organizational models and new... View Details
Keywords: Martha Lagace
  • 12 Apr 2022
  • Research & Ideas

Swiping Right: How Data Helped This Online Dating Site Make More Matches

some estimates, with players such as Bumble, Tinder, and OKCupid vying to help people find love. While McFowland is not a dating expert, his work in machine learning and social sciences examines the efficacy of how people interact in... View Details
Keywords: by Kara Baskin
  • 29 Nov 2022
  • Research & Ideas

How Much More Would Holiday Shoppers Pay to Wear Something Rare?

obscure—they may sell hard-to-get products at higher prices. “Too much of a thing and it becomes a commodity, too little of a thing and it becomes something that’s not even recognized when you walk down the street.” “There’s a balance between View Details
Keywords: by Michael Blanding; Retail
  • 17 Apr 2007
  • First Look

First Look: April 17, 2007

note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707493   PublicationsMerchant or Two-Sided Platform Author:Andrei Hagiu Periodical:Review of Network Economics (forthcoming) Abstract This paper provides a first pass at... View Details
Keywords: Martha Lagace
  • 18 Jun 2024
  • Research & Ideas

What Your Non-Binary Employees Need to Do Their Best Work

says. In fact, many traditional surveys often don’t reach enough respondents who identify as non-binary to create a meaningful sample. The research team used the platform Prolific, which specifically allowed them to recruit participants... View Details
Keywords: by Michael Blanding
  • 2025
  • Working Paper

Why Most Resist AI Companions

By: Julian De Freitas, Zeliha Oğuz-Uğuralp, Ahmet Kaan Uğuralp and Stefano Puntoni
AI companion applications—designed to serve as synthetic interaction partners—have recently become capable enough to reduce loneliness, a growing public health concern. However, behavioral research has yet to fully explain the barriers to adoption of such AI and... View Details
Keywords: Generative Ai; Chatbots; Artificial Intelligence; Algorithmic Aversion; Lonelines; Technology Adoption; AI and Machine Learning; Well-being; Emotions
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  • 15 Sep 2022
  • Research & Ideas

Looking For a Job? Some LinkedIn Connections Matter More Than Others

When it comes to seeking a new job, making connections on LinkedIn can be key to landing an offer. But building a large network on the platform isn’t as crucial as cultivating the right kinds of connections, new research shows. While... View Details
Keywords: by Michael Blanding
  • 25 Jun 2012
  • Research & Ideas

Collaborating Across Cultures

today's business environment, says Roy Y.J. Chua, an assistant professor in the Organizational Behavior Unit at Harvard Business School who has focused his research on exploring how such collaboration can effectively take place. A graduate of Columbia Business School,... View Details
Keywords: by Michael Blanding
  • 02 Apr 2019
  • First Look

New Research and Ideas, April 2, 2019

Gender Inequality: The Work-family Narrative as a Social Defense Against 24/7 Work Culture By: Padavic, Irene, R. Ely, and Erin M. Reid Abstract—It is widely accepted that the conflict between women’s family obligations and professional... View Details
Keywords: Dina Gerdeman
  • 27 Aug 2013
  • First Look

First Look: August 27

and third, organizational filters will affect adoption of all practices. Using unique survey data from 161 F500 organizations, supplemented by archival and qualitative data, we focus on two Corporate Social Responsibility (CSR) practice... View Details
Keywords: Sean Silverthorne
  • 30 Nov 2021
  • In Practice

What's the Role of Business in Confronting Climate Change?

The 26th annual United Nations Climate Change Conference of the Parties, also known as COP26, ended with a hard-fought pact that called on businesses and governments to meet their climate change goals faster. The event followed an August report by the Intergovernmental... View Details
Keywords: by Lynn Schenk and Dina Gerdeman
  • 14 Mar 2017
  • First Look

First Look at New Research, March 14

QE announcements in the United States. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52332 March–April 2017 Harvard Business Review What's the Value of a Like? Social Media Endorsements Don't Work the Way You Might... View Details
Keywords: Sean Silverthorne
  • 25 Aug 2014
  • HBS Case

Starbucks Reinvented

work to relax and enjoy the small, affordable luxury of a special coffee beverage seemed to resonate with the social and economic moment, she recalls. Six months later she met Howard Schultz, an entrepreneur who acquired the company in... View Details
Keywords: by Julia Hanna; Food & Beverage
  • 23 Jan 2024
  • Book

More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World

context—contribute to a global network around your favorite social cause. Moreover, like with the Bored Ape brand, while NFTs started out in the digital realm, they have quickly carried over to the physical world as well. This isn’t an... View Details
Keywords: by Dina Gerdeman; Information Technology; Technology; Financial Services
  • 2015
  • Working Paper

Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud

By: Michael Luca and Georgios Zervas
Consumer reviews are now part of everyday decision-making. Yet, the credibility of these reviews is fundamentally undermined when businesses commit review fraud, creating fake reviews for themselves or their competitors. We investigate the economic incentives to commit... View Details
Keywords: Information; Competition; Internet and the Web; Ethics; Reputation; Social and Collaborative Networks; Retail Industry; Food and Beverage Industry
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  • 26 Oct 2022
  • Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

Can AI Shrink the Racial Gap? Assessing the Strength of Network Effects in Social Network Platforms Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS Feedback or ideas to share? Email... View Details
Keywords: by Kara Baskin; Technology; Media & Broadcasting

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