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  • 03 Mar 2011
  • Research & Ideas

HBS Faculty on Revolution in the Middle East and North Africa

members—Deepak Malhotra, an authority on negotiation strategy; Noel Maurer, an expert on the politics and economics of the energy business; and Magnus Thor Torfason, an authority on how behavior is influenced by the social structures of... View Details
Keywords: Re: Deepak Malhotra; Energy; Utilities
  • April 2021 (Revised April 2021)
  • Case

Project Restart: Deciding the Future of English Football

By: Nour Kteily and Deepak Malhotra
In March 2020, the English Premier League football (soccer) season was suspended partway through due to the COVID-19 pandemic. Two months later the season remained in limbo, with a looming deadline to decide whether to attempt to complete the season or curtail it—and... View Details
Keywords: COVID-19 Pandemic; Sports; Health Pandemics; Decision Making; Fairness; Values and Beliefs; Business and Stakeholder Relations; Motivation and Incentives; Outcome or Result; Perception; Negotiation; Sports Industry; United Kingdom
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  • Web

The Founding of U.S. Steel and the Power of Public Opinion | Baker Library | Bloomberg Center | Harvard Business School

reached the American public.” 6 Early on, U.S. Steel began to employ a variety of PR strategies intended to create a positive image of the industry. These efforts served to address negative public perceptions concerning harsh working... View Details
  • 17 Jan 2023
  • In Practice

8 Trends to Watch in 2023

As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details
Keywords: by Avery Forman
  • 17 Apr 2007
  • First Look

First Look: April 17, 2007

confers a significant first-mover advantage. Download the paper: http://www.hbs.edu/research/pdf/07-063.pdf A Perceptions Framework for Categorizing Inventory Policies in Single-stage Inventory Systems Author:Noel Watson Abstract In this... View Details
Keywords: Martha Lagace
  • May 2022
  • Case

Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein
This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Advertising Industry; United States
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  • 11 Oct 2016
  • First Look

October 11, 2016

social sector, and it can guide businesses in bringing together the various actors in their ecosystems to help remedy some of the world's most urgent problems. In the process, companies will find economic opportunities that their... View Details
Keywords: Sean Silverthorne
  • Web

Business & Environment - Faculty & Research

portfolio management. I conclude by discussing the need to align public, investor, and policymaker perceptions with actual ESG performance, which can prompt timely recognition of firms' ESG improvements and motivate better long-term... View Details
  • Web

Finance - Faculty & Research

engagement and support could put customer satisfaction and TagHive’s reputation at risk. Keywords: Business Model ; Marketing Channels ; Marketing Strategy ; Product Marketing ; Social Marketing ; Information Infrastructure ; Information... View Details
  • 05 Apr 2011
  • First Look

First Look: April 5

those that return instantaneous results—even when those results are identical. In five experiments that simulate service experiences in the domains of online travel and online dating, we demonstrate the impact of the labor illusion on service value perceptions,... View Details
Keywords: Sean Silverthorne
  • 07 Feb 2017
  • Research & Ideas

The Right Way to Cry in Front of Your Boss

Negotiation, Organizations & Markets unit. But instead of apologizing for being emotional, apologize for being passionate, she advises. “Saying you’re emotional is about you, whereas saying you’re passionate is about what the situation is,” Wolf says, adding that... View Details
Keywords: by Roberta Holland
  • May 2024
  • Article

The Effect of Configural Processing on Mentalization

By: Katrina Fincher, Ting Zhang, Asteya Percaya, Adam Galinsky and Michael W. Morris
Eight studies (N = 2,561) reveal that how we perceptually process a person’s face affects our capacity to understand their mind. Studies 1A and B indicate this relationship functions via two separate pathways: (a) indirectly by increasing our sensitivity to the... View Details
Keywords: Perception; Cognition and Thinking
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  • 04 Jan 2017
  • What Do You Think?

How Much Bureaucracy is a Good Thing in Government and Business?

various comments on this web page is desperation when it comes to government. It seems like many Americans are just starting to give up, which is the absolute wrong approach.” Citing the Glass-Steagall Act in banking as well as actions establishing other View Details
Keywords: by James L. Heskett
  • May–June 2024
  • Article

Setting Gendered Expectations? Recruiter Outreach Bias in Online Tech Training Programs

By: Jacqueline N. Lane, Karim R. Lakhani and Roberto Fernandez
Competence development in digital technologies, analytics, and artificial intelligence is increasingly important to all types of organizations and their workforce. Universities and corporations are investing heavily in developing training programs, at all tenure... View Details
Keywords: Prejudice and Bias; Gender; Training; Recruitment; Personal Development and Career
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  • 05 Dec 2018
  • Research & Ideas

Why Managers Should Reveal Their Failures

failures, nor does it affect their perception of the person’s status. “Even after revealing their struggles or failures, high achievers still look good,” Brooks says. She cautioned that this effect works only for people who have reached... View Details
Keywords: by Dina Gerdeman
  • 2023
  • Working Paper

Setting Gendered Expectations? Recruiter Outreach Bias in Online Tech Training Programs

By: Jacqueline N. Lane, Karim R. Lakhani and Roberto Fernandez
Competence development in digital technologies, analytics, and artificial intelligence is increasingly important to all types of organizations and their workforce. Universities and corporations are investing heavily in developing training programs, at all tenure... View Details
Keywords: STEM; Selection and Staffing; Gender; Prejudice and Bias; Training; Equality and Inequality; Competency and Skills
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  • 06 Dec 2022
  • Research & Ideas

Latest Isn’t Always Greatest: Why Product Updates Capture Consumers

Suppose you’re in the market for a new selfie stick for an upcoming vacation. You see two models online—one that extends to 24 inches and the other to 16. Seems obvious that you’d pick the longer one, right? Bigger and better panoramic pics! Well, not necessarily. When... View Details
Keywords: by Michael Blanding; Consumer Products; Retail
  • 13 Feb 2012
  • Research & Ideas

The Case Against Racial Colorblindness

was black or white. But many of the fourth and fifth graders avoided mentioning race during the game. As it turns out, racial colorblindness is a social convention that many Americans start to internalize by as young as age 10. "Very... View Details
Keywords: by Carmen Nobel
  • 2025
  • Working Paper

Lessons from an App Update at Replika AI: Identity Discontinuity in Human-AI Relationships

By: Julian De Freitas, Noah Castelo, Ahmet Kaan Uğuralp and Zeliha Oğuz-Uğuralp
As consumers increasingly interact with AI applications specialized for social relationships, what is the nature and depth of these relationships among actual users, and can company actions influence these dynamics? We find that active users of the US-based AI... View Details
Keywords: AI and Machine Learning; Welfare; Loss; Well-being; Identity; Perception; Relationships
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  • 04 Jun 2024
  • Research & Ideas

Navigating Consumer Data Privacy in an AI World

such as whether credit card information or social security numbers were at risk of being leaked. However, following the Cambridge Analytica scandal, society has become more aware that the misuse of personal but public information can pose... View Details
Keywords: by Rachel Layne; Technology; Information Technology