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- All HBS Web (726)
- Faculty Publications (400)
- 01 Nov 2021
- What Do You Think?
How Long Does It Take to Improve an Organization’s Culture?
its strategic direction. The question fostering the widest range of opinions among those whose counsel I value is that of just how long it takes to change a culture. Among many, there is a perception that organizational culture change... View Details
Keywords: by James Heskett
- Web
Organizational Behavior - Faculty & Research
135–139. Mother’s Home: Eradicating Social Orphancy in Kazakhstan By: Boris Groysberg and Annelena Lobb July 2025 | Case | Faculty Research Mother’s Home International Foundation, a Kazakhstani foundation, had reduced the number of... View Details
- 06 May 2010
- Working Paper Summaries
Introductory Reading For Being a Leader and The Effective Exercise of Leadership: An Ontological Model
- May 2022
- Case
Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign
This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Advertising Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022.
- 11 Oct 2016
- First Look
October 11, 2016
social sector, and it can guide businesses in bringing together the various actors in their ecosystems to help remedy some of the world's most urgent problems. In the process, companies will find economic opportunities that their... View Details
Keywords: Sean Silverthorne
- Web
The Founding of U.S. Steel and the Power of Public Opinion | Baker Library | Bloomberg Center | Harvard Business School
reached the American public.” 6 Early on, U.S. Steel began to employ a variety of PR strategies intended to create a positive image of the industry. These efforts served to address negative public perceptions concerning harsh working... View Details
- April 2021 (Revised April 2021)
- Case
Project Restart: Deciding the Future of English Football
By: Nour Kteily and Deepak Malhotra
In March 2020, the English Premier League football (soccer) season was suspended partway through due to the COVID-19 pandemic. Two months later the season remained in limbo, with a looming deadline to decide whether to attempt to complete the season or curtail it—and... View Details
Keywords: COVID-19 Pandemic; Sports; Health Pandemics; Decision Making; Fairness; Values and Beliefs; Business and Stakeholder Relations; Motivation and Incentives; Outcome or Result; Perception; Negotiation; Sports Industry; United Kingdom
Kteily, Nour, and Deepak Malhotra. "Project Restart: Deciding the Future of English Football." Harvard Business School Case 921-050, April 2021. (Revised April 2021.)
- 03 Mar 2011
- Research & Ideas
HBS Faculty on Revolution in the Middle East and North Africa
members—Deepak Malhotra, an authority on negotiation strategy; Noel Maurer, an expert on the politics and economics of the energy business; and Magnus Thor Torfason, an authority on how behavior is influenced by the social structures of... View Details
- 17 Jan 2023
- In Practice
8 Trends to Watch in 2023
As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details
Keywords: by Avery Forman
- 17 Apr 2007
- First Look
First Look: April 17, 2007
confers a significant first-mover advantage. Download the paper: http://www.hbs.edu/research/pdf/07-063.pdf A Perceptions Framework for Categorizing Inventory Policies in Single-stage Inventory Systems Author:Noel Watson Abstract In this... View Details
Keywords: Martha Lagace
- Web
Business & Environment - Faculty & Research
portfolio management. I conclude by discussing the need to align public, investor, and policymaker perceptions with actual ESG performance, which can prompt timely recognition of firms' ESG improvements and motivate better long-term... View Details
- 07 Feb 2017
- Research & Ideas
The Right Way to Cry in Front of Your Boss
Negotiation, Organizations & Markets unit. But instead of apologizing for being emotional, apologize for being passionate, she advises. “Saying you’re emotional is about you, whereas saying you’re passionate is about what the situation is,” Wolf says, adding that... View Details
Keywords: by Roberta Holland
- 05 Apr 2011
- First Look
First Look: April 5
those that return instantaneous results—even when those results are identical. In five experiments that simulate service experiences in the domains of online travel and online dating, we demonstrate the impact of the labor illusion on service value perceptions,... View Details
Keywords: Sean Silverthorne
- May 2024
- Article
The Effect of Configural Processing on Mentalization
By: Katrina Fincher, Ting Zhang, Asteya Percaya, Adam Galinsky and Michael W. Morris
Eight studies (N = 2,561) reveal that how we perceptually process a person’s face affects our capacity to understand their mind. Studies 1A and B indicate this relationship functions via two separate pathways: (a) indirectly by increasing our sensitivity to the... View Details
Fincher, Katrina, Ting Zhang, Asteya Percaya, Adam Galinsky, and Michael W. Morris. "The Effect of Configural Processing on Mentalization." Journal of Personality and Social Psychology 126, no. 5 (May 2024): 758–778.
- May–June 2024
- Article
Setting Gendered Expectations? Recruiter Outreach Bias in Online Tech Training Programs
By: Jacqueline N. Lane, Karim R. Lakhani and Roberto Fernandez
Competence development in digital technologies, analytics, and artificial intelligence is increasingly important to all types of organizations and their workforce. Universities and corporations are investing heavily in developing training programs, at all tenure... View Details
Lane, Jacqueline N., Karim R. Lakhani, and Roberto Fernandez. "Setting Gendered Expectations? Recruiter Outreach Bias in Online Tech Training Programs." Organization Science 35, no. 3 (May–June 2024): 911–927.
- 2023
- Working Paper
Setting Gendered Expectations? Recruiter Outreach Bias in Online Tech Training Programs
By: Jacqueline N. Lane, Karim R. Lakhani and Roberto Fernandez
Competence development in digital technologies, analytics, and artificial intelligence is increasingly important to all types of organizations and their workforce. Universities and corporations are investing heavily in developing training programs, at all tenure... View Details
Keywords: STEM; Selection and Staffing; Gender; Prejudice and Bias; Training; Equality and Inequality; Competency and Skills
Lane, Jacqueline N., Karim R. Lakhani, and Roberto Fernandez. "Setting Gendered Expectations? Recruiter Outreach Bias in Online Tech Training Programs." Harvard Business School Working Paper, No. 23-066, April 2023. (Accepted by Organization Science.)
- 04 Jan 2017
- What Do You Think?
How Much Bureaucracy is a Good Thing in Government and Business?
various comments on this web page is desperation when it comes to government. It seems like many Americans are just starting to give up, which is the absolute wrong approach.” Citing the Glass-Steagall Act in banking as well as actions establishing other View Details
Keywords: by James L. Heskett
- 13 Feb 2012
- Research & Ideas
The Case Against Racial Colorblindness
was black or white. But many of the fourth and fifth graders avoided mentioning race during the game. As it turns out, racial colorblindness is a social convention that many Americans start to internalize by as young as age 10. "Very... View Details
Keywords: by Carmen Nobel
- 05 Dec 2018
- Research & Ideas
Why Managers Should Reveal Their Failures
failures, nor does it affect their perception of the person’s status. “Even after revealing their struggles or failures, high achievers still look good,” Brooks says. She cautioned that this effect works only for people who have reached... View Details
Keywords: by Dina Gerdeman
- 2025
- Working Paper
Lessons from an App Update at Replika AI: Identity Discontinuity in Human-AI Relationships
By: Julian De Freitas, Noah Castelo, Ahmet Kaan Uğuralp and Zeliha Oğuz-Uğuralp
As consumers increasingly interact with AI applications specialized for social relationships, what
is the nature and depth of these relationships among actual users, and can company actions
influence these dynamics? We find that active users of the US-based AI... View Details
De Freitas, Julian, Noah Castelo, Ahmet Kaan Uğuralp, and Zeliha Oğuz-Uğuralp. "Lessons from an App Update at Replika AI: Identity Discontinuity in Human-AI Relationships." Harvard Business School Working Paper, No. 25-018, October 2024. (Revised May 2025.)